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article_32_vol_5__1_.pdf - 1 views

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  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • According to South African Tourism (2015), more than 180 million bed nights were sold in 2015, making the hotel industry an attractive client of e-commerce.
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  • suppliers and customers meet in a virtual space to perform transactions using Internet technology as it has the potential to add substantial value to business operations and competitiveness of a business.
  • scene of the famous lion-buffalo-crocodile battle watched more than 75 million times on YouTube)
  • e-commerce has not only
  • changed the way business is conducted, but has increased the revenue of organisations tremendously, in particular that of the travel and tourism industry.
  • The top three visited travel sites include Booking.com, Expedia.com and Hotels.com.
  • online travel booking is the specific business-to-consumer (B2C) transaction in the context of online tourism
  • right: © 2016 A
  • understand how the various online sales platforms interconnect.
  • the internet consumer of today assumes all businesses worthy of trade have a website;
  • it is not enough for hotels to rely on their web pages alone for room sales.
  • An aspect of e-commerce revolves around how social media affects a hotel’s online presence, and how it is used as a tool for gaining a notable share in the e-commerce market for hotel room sales.
  • In an increasingly competitive market place, tourism products require an effective distribution strategy for a firm to reach its target tourists and local markets
  • Although the statistic does not identify the specific modes used to make room reservations, it can be presumed that electronic sales made up a considerable percentage as sales method.
  • The Internet is an ideal platform for the tourism industry
  • 1) they are intangible, 2) their production and consumption cannot be separated, 3) they are perishable, and 4) they are seasonal
  • survey conducted in Hong Kong of 249 leisure travellers, 80% searched for hotel information using Web tools, with more than half making their bookings through hotel host websites or third-party websites
    • anonymous
       
      They wouldn't be able to gather this information on technology unless they had the proper technology to do so.
  • Social commerce should be considered broader than the act of sharing shopping experiences with others, as it has challenged and redefined traditional vendor-push business models and marketing strategies (Gonçalves Curty & Zhang, 2013:260-261).
  • E-commerce allows the tourism consumer to purchase tourism products and packages online and act as his or her own travel agent by building personalised travel packages and eliminitaing the need for traditional processes
  • From a hotel business perspective, e-Procurement is a good example of the innovative use of technology in the lodging industry
  • 2B
  • E-procurement can be defined as a business-to-business (B2B) tool that supports the buying process
  • implementing e-procurement has become an important enabler for achieving a flexible and responsive supply chain.
  • An example of e-procurement or a business-to-business transaction would be a hotel selling its rooms to OTAs on a wholesale or commission basis.
  • e-commerce in the modern tourism and hospitality industry is important because the Internet is the lowest cost hotel-booking channel, most travellers research hotel reservations on the Internet, and social media and online hotel reviews are an increasingly important decision factor.
  • there are three most common retail sales channels – brick-and-mortar, catalogue and the Web – across the elements that characterise the shopping and business ownership experience
  • Travel services are categorised into Accommodation and Airlines, as these two components constitute a large part of the hospitality industry.
  • This research study is focused on room sales, therefore the distribution channels used for this purpose will be explained, namely, Online Travel Agents (OTAs) and merchant sites.
  • Today, e-commerce focuses on profitability.
  • challenge for retailers is to attract the attention of the digital natives (consumers who have grown up in the digital world) and persuade them to spend more, as well as to attract digital immigrants (consumers who are presumed to resist new technology or at least have trouble accepting it) to this way of shopping.
  • Social media can increase communication for a website and create brand awareness.
  • a social network is a virtual community, profile site or website on the Internet that brings people together in a central location, to talk, share ideas and interests or make new friends.
  • platforms such as social network services (
  • is one of the main reasons for advancement in Web 2.0 technologies and developments in e-commerce.
  • social commerce providers started their businesses by combining group-buying with selling discount coupons offered from their partners over the Internet.
  • E-commerce mainly helps in the generation of leads, presenting information about the tourism product to the customers, and facilitating the transaction process electronically
  • consumers have become the storytellers and are the new brand ambassadors.
  • social media is driven by word-of-mouth and if done properly can improve positioning in the market
  • e-commerce is still new. Getting (2007), maintain that most online communities are free and are growing at a rapid rate.
  • An online rating site is a system of ranking places, products and services via customer reviews based on past experiences.
  • TripAdvisor is classified as a meta-search engine, which is defined by Webopedia (2015) as a search engine that queries other search engines and then combines the results.
  • the prevalence of traveller reviews had a significant impact on the online sales of hotel rooms and that hotel managers should seriously consider the impact that online reviews of their hotels on these websites have on the consumer.
  • Online channels allow the potential customer to see the location details and compare hotel prices easily, as well as read online reviews which have a wider reach and are less ephemeral than traditional word-of-mouth reviews.
  • Figure 1 further illustrates the direct booking channel guests have to hotels via the Internet.
  • Reservation System (CRS) in the 1960s to the Global Distribution System (GDS) in the 1980s and the advent of the Internet in the early 1990s, the tourism industry has always been confronted with the rise of new technological developments
  • rapid growth of online travel agencies caused traditional indirect distribution channels through tourism intermediaries to decline
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • it is a service that can be readily offered to global markets and it can become a trade platform joining suppliers and buyers from around the world
  • with technological advancements, firms are increasingly reaching out to their customers through a variety of channels such as e-commerce, m-commerce and brick-and-mortar establishments. Heinemann and Schwarzl (2010:1) contend online retail today is taking place at a higher level of evolution than in the initial years of e-commerce.
  • there are technical and non-technical aspects associated with e-commerce
  • How can hotels compete in a digital world and what will their future business models look like?
  • an intranet as a private network, operated by a large company or organisation, which uses internet technologies, but is insulated from the global Internet by a firewall (a system designed to prevent unauthorised access). An extranet, however, is an intranet that is accessible to some people from outside the company
  • studies in the tourism and hospitality arena have indicated that ICT is a tool particularly suited to this industry for a variety of reasons.
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • The hospitality industry is an ideal trade for making use of e-commerce and the social web.
  • Reputable booking sites such as Booking.com, Expedia.com and Tripadvisor are visited by over 300 million online visitors each month.
  • Internet users have become demanding in their expectations of company presence online.
  • “if I can’t find enough information on your hotel it’s probably not a good choice.”
    • anonymous
       
      BOTTOM LINE
  • E-commerce is expected to reach global sales of $1.5 trillion by 2018 (Statista, 2016), and therefore hotels in CT will need to increase their presence on the internet, not only on booking sites, but also on the social web in order to receive a sizable share of electronic sales.
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    This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.
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How Virgin Voyages Plans to Be Environmentally Friendly | Travel + Leisure - 1 views

  • Virgin Voyages has announced two eco-friendly partnerships focusing on responsibly sourced and sustainable products aboard its first ship, the Scarlet Lad
  • The first partnership, with Intelligentsia Coffee
  • will offer guests on the Scarlet Lady a complimentary custom brew of coffee at all bars and restaurants on board the ship, as well as crafted espresso drinks at the ship’s coffee bars.
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  • The second partnership is with Emerald Brand, which will provide unique, Tree-Free and plastic-free products, including bath tissue, facial tissue, hot cups, paper towels, napkins, straws, bottles, bags, and other items.
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    Virgin Voyages which is the new adults only cruise line from Richard Branson is one of the most sustainable cruises in the industry. Sustainability is the core of Virgin Voyages values. Virgin Voyages actively seeks out partners that are green and sustainability friendly as well like Intelligentsia Coffee and Emerald Brand. Intelligentsia Coffee will be served complimentary on Scarlet Lady which is Virgin Voyages first ship. Intelligentsia uses a direct trade model which means that they purchase directly from the growers from coffee producing regions. Emerald Brand produces tree free and plastic free products such as bath and facial tissue, straws, bottles etc. Virgin Voyages will no have any single use items on their ships. In addition guest will be have filtered and sparkling water complimentary on board from Natura filtered water filing stations.
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EasyJet admits security hack of 9 million passenger records | PhocusWire - 0 views

  • The Europe-based airline says the attack captured names, email addresses and travel details, including 2,200 customers that had their credit card details stolen.
  • At this stage there is no evidence of any personal information having been misused, EasyJet says in a statement.
  • The BBC reports that the incident first came to light in January this year and that EasyJet only informed those passengers whose financial details have been exposed some three months later.
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  • The incident is the latest in a growing number of data breaches at travel companies, affecting high profile brands such as the 500 million accounts that were hack at Marriott/Starwood over four years and British Airways in 2018.
  • "The easyJet data breach further demonstrates that even well run companies are unable to protect our personal data.  
  •  
    This article showed how even a well prepared company can be Hack, but what surprised me was the company took over three months to inform their customers of the hack. The company should've done a better job of alerting their customers so they can protect themselves and know what's going on.
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Sabre Partnership With Google  |  Press Releases  |  Google Cloud - 0 views

  • Travel industry leader chooses Google Cloud as its preferred cloud provider to accelerate its digital transformation
  • Sunnyvale, CA, January 21, 2020 — Google Cloud today announced it has joined forces with Sabre Corporation [NASDAQ: SABR]— a leading software and technology provider that powers the global travel industry—to help digitally transform the traveler’s experience and co-create the future of travel. 
  • The 10-year-strategic partnership between Google and Sabre will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline,  hospitality and travel agency customers. 
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  • As part of the agreement, engineers and business leaders at both companies will work side-by-side on three main initiatives:
  • Improving Sabre’s technology capability
  • Using Google Cloud tools to enhance and optimize travel:
  • Driving a broader innovation framework:
  • Thomas Kurian CEO, Google Cloud. “We believe our partnership will deliver more personalized experiences for travelers, saving time and providing greater convenience that will ultimately raise the standard for the travel industry overall.”
  • Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions, along with expertise, to reinvent their
  • business with data-powered innovation on modern computing infrastructure.
  •  
    Article discusses the newly formed partnership between Google Cloud and Sabre. How this merger seeks to transform the travel landscape by improving operational agility and the offering of new services. Also outlines the partnerships three main initiatives: improving Sabre's technology capability, using Google Cloud tools to optimize travel. and advance the travel ecosystem.
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Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
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  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Loyalty points:
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Boarding passes:
  • A Roomba in your room?
    • robfitzpatrick
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  •  
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
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    internet, reservations systems, computer systems and communication in hospitality industry.
  •  
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  •  
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
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    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
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UN report: Time to seize opportunity, tackle challenge of e-waste | UNEP - UN Environme... - 0 views

  • The world produces as much as 50 million tonnes of electronic and electrical waste (e-waste) a year, weighing more than all of the commercial airliners ever made. Only 20% of this is formally recycled.
  • worth over $62.5 billion
  • Global e-waste production is on track to reach 120 million tonnes per year by 2050 if current trends continue,
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  • $62.5 billion, more than the GDP of most countries.
  • Less than 20% of e-waste is formally recycled, with 80% either ending up in landfill or being informally recycled – much of it by hand in developing countries, exposing workers to hazardous and carcinogenic substances such as mercury, lead and cadmium.
  • improper management of e-waste is resulting in a significant loss of scarce and valuable raw materials, such as gold, platinum, cobalt and rare earth elements.
    • mtedd003
       
      The resources not consumed but still existing in landfills.
  • circular economy in which resources are not extracted, used and discarded, but valued and reused
  • Nigerian Government, the Global Environment Facility and UN Environment announced a $2-million investment to kick off the formal e-waste recycling industry in Nigeria.
  • 100,000 people work in the informal e-waste sector in Nigeria.
  • PACE is a public-private collaboration mechanism and project accelerator dedicated to bringing about the circular economy at speed and scale.
  • The UN E-waste coalition is a group of seven UN agencies who have come together to increase collaboration, build partnerships and more efficiently provide support to Member States to address the e-waste challenge.
  •  
    The Platform for Accelerating the Circular Economy (PACE) is a public-private group consisting of more than 50 heads from various internal and external organizations. The group intends to fight the route cause of e-waste by repairing the method for which technology is recycled. The plan of action is to establish a circular economy. Materials are consumed, trashed, and eventually sent to landfills or sent for workers in toxic unsafe conditions to extract the precious materials. The world produces 50 million tons of e-waste annually, accumulating a worth of almost $62 billion. 80% of e-waste is improperly recycled in dangerous polluted conditions, creating an environmental hazard and unethical work conditions. Valuable resources such as gold, are also lost due to this poor method of recycling.Nigeria is one of the many countries that has exploited thousands of workers in the recycling of e-waste. In an effort to reform this issue, the Nigerian government has invested $15 million to employ PACE's circular economy. The design of a circular economy allows for products to be either made for longer use or recycled in a sustainable way. The circular economy will allow for a more efficient and environmentally friendly method of harvesting these resources while providing sustainable job opportunities.
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ECommerce in Hospitality and Tourism Industry - 1 views

  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
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  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
  •  
    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
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As vacations resume, here's why you might want to pay a travel advisor - 0 views

  • The pandemic ruined travel for travel advisors and their clients the last 15 months. However, people who didn’t book with an advisor had no advocate and were much worse off.
  • A survey from Sandals Resorts and the American Society of Travel Advisors found that 94% of customers will use them again and 44% of all travelers are more open to the idea post-Covid.
  • we were just refunding and refunding, and we were fighting for our clients
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  • people forgot about the other side of the hospitality industry, from the flight attendant and travel advisor to the [hotel] housekeeper,” Griscavage said. “It impacted our industry in a really bad way.”
  • Using the internet cut out “the middleman” — i.e., the travel advisor, who was paid a commission by airlines, hotel chains and tour operators — so suppliers could offer seeming bargains at their own self-service sites or at online travel agencies. Problems arose, however, with unforeseen bumps in the road — natural disasters, political crises, industry strikes — and then travelers largely had to fend for themselves.
  • “The future is bright,” Kerby said. “If you didn’t understand the value of a travel advisor before, you certainly do now because you realize how thin the response mechanisms are for some [travel] suppliers.”
  •  
    This article talked about the importance of travel agents. Before the pandemic people often thought that travel agencies weren't necessary was a dying career, however since this past year they have really proven their worth and won't be going away any time soon. Travel agents were able to cancel trips and get their customers money refunded or switched gears and planned a different trip for the future. Using the internet to cut out the middleman and save money isn't always the best way to plan a trip and the pandemic proved this.
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Normal 2.0: how a tech-first response is shaping the travel & hospitality sector | Hote... - 2 views

  • launch of the iPhone in 2007. While that’s not a hospitality-specific development, it changed everything about the way people want to travel.
  • billions of people could make restaurant reservations from their pockets. They could leave their room and have an interactive map through a new city, with the ability to keep in touch with their family and coordinate with friends.
  • it’s incredibly advantageous for hoteliers and travel professionals to keep abreast of the technological advancements that will set higher standards for the new hospitality normal.
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  • hoteliers and vacation destination economies invested in virtual reality offerings to extend their experiences beyond the travel restrictions, offering travelers a temporary at-home substitute.
  • many travel and hospitality professionals are investing in VR-based marketing to spike interest in their offerings.
  • VR tours are being offered all around the world to spike interest in sights and tourist destinations, making people want to see the sights for themselves
  • VR marketing will soon emerge as the smartest strategy for connecting with consumers; high-budget commercial spend and other digital marketing tactics will be rendered obsolete when any prospective traveler could put on a headset and instantly be transported to the shore of a beach.
  • , virtual ID verifications can be built into booking platforms, integrated apps can grant access to digital room keys and enhanced biometric technologies have the power to supplement (or eventually replace) the traditionally awful pre-flight screening process.
  • It will diminish both consumer wait times and consumer-staff interactions, allowing professionals to reserve their time and focus for more complex guest and traveler needs.
  • investments into biotech need to be paired with cybersecurity and infrastructure that protects a guest’s identit
  • Today, guests and travelers understand quality in terms of fast response times, consistency across channels, and intuitive, self-directed use.
  • eople show a preference to manage smaller tasks on their own; a study by Zebra Global Hospitality showed 70% of guests preferred a smartphone check-in for efficiency and speed.
  • Airline safety once meant extensive processes at TSA, but consumers and professionals are quickly coming to trust the powers of biotechnology, changing the way we think about screening.
  • looking for that service in different ways—on their phones, at their fingertips, and behind the scenes.
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Transforming Disruption Into Opportunity: Post COVID-19 Hotel Customer Experience | Hos... - 1 views

  • With airline travel down by a staggering 90+ percent between mid-March and now (compared to last year), and hotel occupancy rates hovering in the low-single digits, global travel industry experts forecast a $2.1 trillion dollar loss for 2020, and a slow recovery that could take years.
  • oday’s new “norm” for user experience is the singular result of a worldwide health crisis that has already driven each and every travel and hospitality company into swift and decisive action,
  • and will require thoughtful and meaningful investments in digital technologies to improve the customer experience.
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  • Hotels are looking for innovative ways to communicate with customers, meet unprecedented demand on call centers, or have contact center staff work from home.
  • Going forward, all guests – not just loyalty reward members – will likely use a mobile device for reservations, check in and get room keys, bypassing the front desk altogether.
  • Hotel entrances may include thermal scanning at the entrance, and guest rooms and conference facilities will be sanitized between uses. Connected room technologies would allow guests to control the lights, temperature, curtains, television, entertainment and more in the room with their own smart device or contactless gesture control.
  • A profusion of devices and wearables, equipped with geographic mobility technologies, that track and provide data anytime, on any device.
  • More pervasive use of digital labor to augment human staff or automation
  • interpret and execute more than just transactional, process-driven actions.
  • Predictive analytics
  • monetize big data
  • Enabling technology support will be critical for these operational changes. Hotels will need to constantly track customer feedback and social media response and manage inevitable setbacks and negative reviews with tweaks to their customer experience strategy.
  • personal safety as well as customer data
  • Travel and hospitality companies that manage the impacts of this crisis unambiguously and compassionately will generate increased value for their organizations and ultimately emerge even stronger than before.
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    With the impact that COVID-19 has had on the travel and hospitality industry, companies have had to turn to digital innovations to improve customer experience and regain trust. Innovations such as digital temperature checkpoints, connected room technologies, and digital labor can increase safety and allow hotels to operate during a crisis in a way that still provides the upmost customer experience. Those who capitalize on these innovations in a timely manner, and who manage the impact of COVID- 19 compassionately, may increase both their customer confidence and their value as an organization.
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GDS System: What is And Why Should Hotels Use a GDS System? - 1 views

  • For hotels, the number one advantage of using a GDS is the increased demand that can be generated. This is because a global distribution systems represents a single entry point for a huge number of travel agents globally.
  • a hotel will need to pay a small initial setup fee, along with transaction fees, which are applicable to each booking on an individual basis. In some cases, an agency fee may also apply.
  • The precise fees involved can vary significantly, depending on the travel agency, GDS and type of booking, but fees of around 10 percent are not uncommon.
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  • A GDS sytem stands for “global distribution system” and is a network, which facilitates transactions between companies in the travel industry. These networks are then used by travel agencies, who are provided with real-time inventory and pricing information for hotel rooms, as well as airline tickets, car rental services and other products.
  • While hotel owners may prefer direct bookings, the reality is that global distribution systems continue to serve as a vital distribution channel. Through the use of a GDS system, a hotel has the capacity to reach travel agents and a much wider customer base, resulting in increased demand, more bookings and greater revenue
  •  
    A GDS system is a massive advantage for a hotel because it will increase demand which directly increases revenue. A GDS system can be even more beneficial if the hotel is targeting corporate travelers. However, a GDS system is not without its drawbacks. While there are options, it is not uncommon for a hotel to pay an initial fee and agency fee.
  •  
    This article gives a solid big picture overview of what GDS is and why is there a need to use a GDS. Also, it tells who are the three major players and what are the associated costs of using a GDS.
  •  
    This article signifies the use and importance of Global Distribution System (GDS) in hotels. GDS is a network that travel agencies are provided with information to help hotels book more. Hotels that target corporate travelers have an advantage using the GDS system. Businesses still turn to travel agents rather than booking directly. The GDS system will give a wide range customer base, more booking and more.
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Making Waves: Cruise Technology and Digitization for Post-Pandemic Passenger Experience - 0 views

  • Digital check-ins and boarding passes that rely on biometric technology, which are already being used across most major airlines, have now become the norm for cruise ships. Royal Caribbean's seamless check-in is one example of the touchless boarding experience, wherein passengers can simply take a selfie and scan their passports. A similar move has been made by Carnival Corp, who implemented infrared cameras to screen passengers prior to boarding, which helps the ship maintain safety protocols.
    • kellym64
       
      Some of the bigger cruise lines have already implemented these changes and will stick to it to decrease wait times and less contact to avoid any germs spreading.
  • Radio Frequency Identification (RFID) technology has also become a popular adaptation for cruise lines to provide passengers with a more seamless way to board, move about and pay for items on the ship.
  • Wearable devices such as Princess Cruise’s Ocean Medallions, Royal Caribbean’s WOW Bands, or Viking Cruise’s intelligent TraceSafe devices, that come equipped with RFID technology, can act as a room key, enabling passengers to automatically open up doors and pay for drinks, services, games and other amenities. Wearable devices enable mobile identification, which also allows passengers to easily embark and disembark the ship. With just a scan of the wristband, crew members can access a passenger’s necessary information, to maintain faster boarding processes while also keeping travelers and crew members safe and accounted for.
    • kellym64
       
      I have personally used the wirleess key and it is 100 times better than a room key. I can wear the key in the water and I don't have to remember where I placed a room key or remember to take it with me before leaving the cabin.
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Generative AI Will Change Your Business. Here's How to Adapt. - 0 views

  • you’ll just see: “What do you want to do today?” And when you tell it what you want to do, it will likely offer some suggestions, drawing upon its knowledge of what you did last time, what triggers the systems knows about your current context, and what you’ve already stored in the system as your core goals, such as “save for a trip,” “remodel our kitchen,” “manage meal plans for my family of five with special dietary needs,” etc.
    • kellym64
       
      Now this will help with various things in the future and help search be narrowed down by past search bar items.
  • For example, for an airline brand that leveraged AI to decide on the “next best conversation” to engage in with customers, we set rules around what products could be marketed to which customers, what copy could be used in which jurisdictions, and rules around anti-repetition to ensure customers didn’t get bombarded with irrelevant messages.
    • kellym64
       
      This will also help the hotel industry if a front desk agent is having trouble finding a way to connect with guests. It can help narrow down appropriate questions to ask the guest.
  • Some companies have created new positions for chief customer protection officers, whose role is to stay ahead of potential risk scenarios, but more importantly, to build safeguards into how product managers are developing and managing the systems.
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Global Distribution System [GDS] Market to Rise at CAGR of 4.3% during Forecast Period ... - 0 views

  • The value of global distribution system [GDS] market was clocked at US$ 4.7 Bn in 2021. The global distribution system [GDS] market is estimated to develop at a CAGR of 4.3% during the forecast period, from 2022 to 2031.
  • tremendous saturation of data has been a result of digital revolution in many industries.
  • identifying patterns or trends to optimize business operations, this is anticipated to lead to a rise in the usage of global distribution system (GDS) software across a variety of sectors.
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  • better GDS connectivity with hotels enables real-time access to the hotel's reservation system. In order to expand their clientele, businesses in the hotel industry are heavily spending in marketing initiatives. The use of GDS can assist cut down on marketing expenses. As a result, the incorporation GDS with hotels aids in offering a more affordable option to marketing.
  • Increasing GDS-Hotel connection enables real-time access to the hotel's reservation system.
  • Many industries, including the civil, airline, hotel, and auto rental industries, have benefited from GDS's high operational efficiencies, higher profit margins, and improved customer experience.
  • hold a major global distribution system market share 2022 in the forthcoming years. Europe and North America are anticipated to hold onto their positions during the forecast timeline. Leading providers of GDS are present in the U.S., while SMEs and the travel businesses are present in Europe, which is expected to boost the market in both of these regions.
  • key market players are SiteMinder Distribution Limited TravelSky Technology Limited Kiu System Solutions Amadeus IT Group SA, infini Travel Information, Inc. Sabre Corporation Pegasus GDS
  • Global Distribution System [GDS] Market: Segmentation Component Software/Platform Service Application Aviation Cruise Hotels and Resort Car Rental Others
  •  
    To summarize, during the projected period, the hotel and tourist industry is estimated to account for a worldwide distribution system market share. In 2021, the global distribution system [GDS] market is expected to be worth US$ 4.7 billion. During the forecast period, from 2022 to 2031, the global distribution system [GDS] market is expected to grow at a CAGR of 4.3%.The digital revolution has resulted in tremendous data saturation in many industries, and identifying patterns or trends to optimize business operations is expected to lead to an increase in the use of global distribution system (GDS) software across a variety of sectors, opening up new opportunities.
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4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views

  • Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.
  • The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
  • 4 Ways Facial Recognition Can Be Used in the Hospitality Industry
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  • 1. Security and Access
  • One of the main ways facial recognition can be deployed within the hospitality industry is for security and access purposes. Within a hotel setting, this might mean using the technology to grant guests access to their hotel room,
  • When it comes to security, the technology can also be vital in helping to identify troublesome guests, or guests who have previously been removed from the premises.
  • 2. Customer Service
  • The technology can also be used by those within the hospitality industry to deliver a greater level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps before they even check-in, and deliver more personalised greetings and a more tailored service.
  • 3. Payment Authorisation
  • Facial recognition also has a role to play in helping to authorise payments, making that process more efficient. Companies like MasterCard have already implemented systems powered by facial recognition, where a customer can confirm a payment using the camera on their phone, or a camera supplied by the vendor.
  • 4. Research and Information
  • The technology can be set up for market research purposes, helping companies to know exactly how many people are in a location at a particular time. Additionally, it can be used to draw conclusions about customers too, reading their expressions to ascertain their mood, or their facial features to ascertain their age or gender. Most impressively, this data can be gathered automatically, at any time of the day or night.
  • One of the challenges for hotel managers and others within the hospitality industry looking to introduce facial recognition is balancing the benefits with privacy for customers. Indeed, many people have concerns about facial recognition, due to the fact that it means even more data about them being collected and stored.
  • Furthermore, many people fear their data being sold on to other companies against their will, and dislike the idea of businesses being able to track their every move. It is, therefore, important that the hospitality industry takes these concerns seriously and takes steps to avoid misusing data. In some cases, one of the best solutions may be to make facial recognition an opt-in or opt-out service, so that users have a choice in the matter.
  • If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
  • To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
  • imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
  • Finally, in order to understand customers, improve services and optimise processes, hotels and other companies need to be able to gather feedback and data. This is an area where the uses for facial recognition may be less immediately obvious, but where those uses can be extremely beneficial.
  • The technology can also be used more generally to recognise certain things about faces, such as whether a face belongs to a man or a woman, or what age range the person is likely to be in. Facial recognition is used by security services, law enforcement and technology companies, and is becoming more prevalent in the hospitality industry.
  • Facial recognition technology can help hotel owners and others in the hospitality industry to improve the customer experience, make processes more efficient and enhance security. In particular, it allows for queues to be avoided, check-ins to be automated, and security and research to be more comprehensive.
  •  
    This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.
  •  
    This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.
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What is RFID Technology? (+Use Cases in the Hotel Industry) - 2 views

  • It’s no surprise that hospitality businesses want to take advantage of RFID technology too, especially when it offers speed, security, and a high-tech touch.
  • Seeing an opportunity to meet all of these objectives, Coachella Valley Music & Arts Festival rolled out an RFID wristband solution that allows faster entry into the festival and eliminates the risk of counterfeiting.
    • jblan183
       
      Coachella took the RFID wristband one step further than smart cards by placing the chips on wristbands, issuing RFID chips with unique identifiers to festival-goers. Instead of security scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain access, allowing them to get to their favorite stages faster.
  • One of the most popular use cases for RFID technology is guestroom entry. Compared to a traditional keycard, RFID-equipped cards offer hoteliers more control over security. Front desk staff can activate and deactivate cards remotely and review logs to see where and when a card was used.
    • jblan183
       
      Con: Keeping them near phones, wallets, or purses will demagnetize the cards, especially inconvenient should a hotel not have a complimentary card holder.
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  • If guests have RFID-enabled keycard that contain payment information or room-charge information, guests can simply pay with their keycard
  • Besides granting entry to guestrooms, hoteliers can also use RFID technology to control access to amenities, parking, event spaces, and more
  • RFID tags on minibar items can alert hotel staff to low stock rather than tasking housekeeping staff with monitoring stock levels.
  • Most hoteliers have a line item in their budget to account for replacement of stolen items like pillows, hair dryers, and dishes. RFID chips on these frequent “souvenirs” can tell hotel staff when an item has left the building and give them the opportunity to recover the stolen item.
  • An RFID system is simply a cost- effective technology that uses radio waves to send a signal from a chip to a receiver.  RFID stands for radio-frequency identification, and this type of wireless technology involves two parts: a tag and a receiver.
  • Tags can be either passive (no battery, activated by the receiver) or active RFID tags (battery-power source, emits a signal that the receiver picks up).
  • RFID is a key component for IOT (internet of things) connectivity.
  • The tag contains a microchip with a unique code, and the receiver contains components to process the signal transmitted by the tag.
  • There are different types of RFID tags writes the RFID journal, "In general, low-frequency and high-frequency range tags are read from within three feet (1 meter) and UHF RFID tags (ultra-high frequency) are read from 10 to 20 feet. Readers with phased array antennas can increase the read range of semi-passive RFID tags to 60 feet or more."  Read range can also vary depending on environmental factors that effect the strength of radio signals.
  • its popularity has skyrocketed in recent years as the technology became cheaper and more applications were developed.
  • RFID wristbands at Coachella
  • Paper tickets for Disneyland are a thing of the past thanks to the RFID-powered “MagicBand” system that Disney rolled out in 2013.
  • Besides pure functionality, Disney also turned the MagicBand into a marketing vehicle; Disney fans can purchase MagicBands in their favorite color or emblazoned with their favorite animated character.
  •  Hotel and travel businesses usually begin by leveraging technologies like RFID for access control systems and asset tracking.  Due to the pandemic, contactless guest journeys have increased uptake of RFID, Bluetooth and NFC (nearfield communication) technology.
  • Festival-goers are issued wristbands embedded with RFID chips that each have a unique identifier, meaning that it’s essentially impossible to copy them. Instead of security staff scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain nearly instantaneous access.
  • Due to its relatively low cost, ease of use, and potential for operational efficiency, RFID technology can be an attractive solution for hoteliers looking to elevate their guest experience.
  • Door locks
  • RFID cards can also be more cost-effective in the long term as they don't get demagnetized.
    • earagon22
       
      My property uses RFID tech for room keys and it is so convenient as the wristbands don't get demagnetized when placed by phones or credit cards.
  • Controlled amenity access:
  • On-site payments
  • Outlets like restaurants, bars, and spas can use RFID technology to streamline the payment process.
  • Inventory management
  • Theft prevention
  •  
    Radio Frequency Identification or RFID continues to appeal to leaders in the hospitality industry as it allows for so many opportunities. RFID is a cost-effective technology. It utilizes radio waves to send signals from a chip to a receiver somewhere. Due to the COVID-19 pandemic, RFID technology usage has increased because of the consumers' desire to have contactless options. This article provides quite a few great examples of RFID technology in the industry. It mentions Disney and Coachella as they have switched to using RFID wristbands. Hotels, as mentioned in this article, can use RFID technology for a multitude of things. Some examples include: for door locks, on-site payments, controlled amenity access, inventory management, and theft prevention.
  •  
    The RFID is a very interesting and powerful system. Many industries have been using such system for a long period of time. In the aviation industry, the RFID helps to track and sort checked baggage at the airport by reading several inlays at one. Airlines that use such system has a higher customer satisfaction rate.
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Adoption_of_Cloud_Computing_002_.pdf - 0 views

shared by djohn304 on 30 Aug 22 - No Cached
  • The core requirements for a hotel to be successful were to be aliated to a hotel group and to have a good quality product in terms of rooms and facilities before the age of computer networks and cloud services
  • o ering comfortable home-like environment
  • data about customer habits, desires and preferences
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  • This is key to the success of a hotel group in a market where 1) mobile booking on travel websites are increasing at a faster rate (20% annually) than desktop bookings (2% annually), 2) 21% of bookings are originating from smart phones and tablets, and 3) 12% of mobile bookings are implemented by Apps
  • Cloud computing has been used for tourism management, for example to rank popular tourism destinations in cities
  • Cloud computing is a technology that allows the provision and utilization of resources over the internet in lieu of installations on a desktop computer
  • cloud computing de nition: Private, Public, Community and Hybrid clouds.
  • After the 2008 recession, when lowering costs was a key objective for hotels, PAR Springer-Miller, introduced ATRIO as the Next Generation Hospitality Management Software 3 into the market.
  • The cloud related challenges that have stood out from the hotel groups responses were a) the increase in Opex (OPerating EXpense), b) restricted access to the environments and c) concerns about information security.
  • how a Quality of Service (QoS) ranking mechanism enables cloud applications such as airline ticketing systems, hotel booking services and car rental services to interact with each other to deliver services to their customers.
  • OPERA property management system cloud application in over 850 of their hotels. The hotel management system is no longer maintained on the hotel premises and storage of their data is outsourced (MICROS Systems Inc., 2013).
  • InterContinental Hotels Group were able to eliminate hardware infrastructure costs and centralize management activities such as updating prices, at the touch of a button across sixty one of their UK properties by adopting a cloud solution for their restaurant point of sale systems called SIMPHONY
  • Cloud computing is the only way forward for hospitality.
  • The distribution of the usage of cloud information system (IS) or on-premise IS in the studied hotel groups shows that the majority of IS used by hotel groups were running on the cloud, and that the smallest (in terms of number of rooms) hotel groups' (group 2) level of cloud adoption is equivalent to that of the largest (group 4).
  • The most common two bene ts identi ed are: 1) solving the problem of lack of hardware on site, and 2)transferring the risk relating to security and PCI / PA-DSS requirements to the cloud service suppliers.
  • traditional telephone system to a cloud based VoIP solution which is integrated to their SaaS hotel management system solution provided by Protel (16).
  • Alternatively, it could be due to the change in process experienced by IT Managers and now having to depend on a third party for issues which previously could be quickly checked and resolved with servers being on site.
  • The challenge which received the highest average rank (12.38 points) by the participants was the Dependency on bandwidth whilst that of least signi cance was the issue of Software licensing (3.38 points)
  •  
    This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i
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6 Technology Trends Redefining the Hospitality Industry - 0 views

  • In a Stayntouch/NYU Tisch Center of Hospitality Report, 81.7 percent of hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
  • Gamification of travel planningWith cabin fever at an all-time high, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine a travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard and receive points for their next trip.Popular European airline Lufthansa introduced Lufthansa Surprise, which allows travelers to choose from nine categories, with themes like nature, cities or partying. Upon picking top choices from seven to twelve European cities, the destination is only revealed after booking. Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue. 
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How Cloud Technology Can Enhance Your Airport Experience - 2 views

  •  
    The airline sector will continue to rely on automation to deliver service to travellers. Critical challenges will be focused around passenger experience, forecasting, privacy, and data security. One of the main areas for opportunity is enhancing the checkin experience. Cloud computing and technology in general will be at the forefront of the industry's development, and will allow for improved cost efficiency, more streamline operations, scalability, passenger and crew safety, as well as continued industry transformation.
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