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The article discusses what practices should hotels adopt to protect their guests, in a world where lodging accommodations are a primary target for criminals and where customers see security as an important factor in decision making. Data breaches can happen online and in the physical world, hospitality companies have to look beyond security software and put into place policies for data storage and disposal of sensitive information, as well as, properly training for employees in information security practices, like proper information handling, and the ability to phishing scams or suspicious emails. In order to ensure that physical or digital sensitive information won't fall on the wrong hands.

This article discusses the importance of data security in hotels and what makes it so attractive to hackers/thieves. The article mentions that about 36% of hospitality businesses don't deem data breaches a big deal. If this mentality continues, more and more data breaches will occur for the company that doesn't take data privacy seriously. The hospitality industry has tons of sensitive data about guests stored online and offline, making it a goldmine for data thieves. Organizations need to take precautions like adequately training employees in order to avoid costly security breaches.

Travelport's recent survey found four trust gaps that exist between the travel industry and its consumers. One of those is data privacy, with only 40% of travelers currently trusting companies to responsibly use their data. While the majority of consumers are still not comfortable with companies using any shared data, they are most comfortable with them using data that was sourced from the company and not acquired from external companies or mining.

The company Coco uses robots to deliver food to customers. In the world we live in today food delivery is bigger than ever. Coco uses robot delivery rather than using humans driving cars. This is a relatively new technology and is something that has just recently been adopted by restaurants in Austin, TX.

This paper discusses the increasing usage of the mobile wallet in restaurants and how this technology is changing how restaurants operate. The main disruption the mobile wallet is causing are challenges for smaller restaurants to remain competitive without offering mobile payment options. Larger franchises have easier access to funds necessary to make the switch while smaller operations struggle to fund needed technological upgrades. In addition to this, while many find offering mobile payment options to be a competitive advantage, this paper has shown that people rarely exclusively use mobile payment methods as most continue to also use physical cards and even cash. This makes it difficult for many managers to justify the expenditure on mobile payment systems because while lacking them may make your competitors that do more appealing, acquiring mobile payment methods may not actually increase your customer base at all.

As the pandemic continues to create changes in the world hotel management are forced to adapt to new ways to make better decision-making abilities for the future of their establishment. One factor is retaining staff and attracting new groups as some hotels face labor shortages. 2022 has the potential to be a great year for the hotel industry as we continue to take the pandemic in our stride.

High profile hotels near large events have had to respond to events such as mass shootings since the 2017 Las Vegas attack where a guest used as hotel room to carry out the shooting. Concert venues and large hotels are now using surveillance drones and predictive threat analysis to enable their staff to recognize patterns that could indicate signs of trouble. Security costs at large venues are expensive, and they are being passed on via ticket prices. Hotels need to evaluate their need for an active shooter plan and evaluate their "do not disturb" policies and train their staff to alert management when they are unable to enter a guest room, or when they recognize something out of the ordinary.

This article is about the integration of social media in marketing for restaurants, and particularly how that has adapted and changed as a result of the pandemic. The article gives a brief introduction with some statistics outlining the particular usage of social media by different generations and how they make decisions regarding the content they see on that social platform. It then goes into detail about how Instagram is the primary platform that leads to success for restaurants marketing. It then takes a slight turn and explains that many consumers are looking to give their business and attention to entities that take social or other stands and seem to have a genuine care for making the world a better place. It has also been shown that outsourcing of marketing has reduced as a result of the pandemic and the need to save money during the hard times. Additionally, there is something that consumers find appealing about the genuine marketing that an internal employee is able to do on a platform such as instagram. The article concludes that even though the pandemic has been a terrible thing, it has forced restaurants to become more proactive and innovative in their marketing strategies.

This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.

This article discussed research done on the integration of AR into shopping experiences and highlights the discrepancies between company and customer perceptions. While companies seem to continue to be hesitant to invest in AR technology, consumers are certainly chomping at the bit to try it out. In the survey done for this article it would appear that AR technology is incredibly helpful for virtual try on especially during the pandemic as in store shopping has slowed down and even when in stores consumers would be hesitant to try on clothes or makeup that had been touched by someone else. The results showed that this virtual try on experience was especially helpful for lesser known brands as the ease of trying on virtually meant people often tried brands beyond those they would usually purchase. For hotels this could mean greater interest even without a large brand backing so AR technology could be important for smaller independent hotels. For hotels AR technology could not only help set them apart from other hotels but also could increase consumer confidence during booking as it takes a little bit more out of the mystery of booking a hotel room. Giving guests the ability to "walk" the hotel and visualize where they fit in could definitely increase bookings.

Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.

The article highlights major points of the next one hundred years for disruptors and innovators in the hospitality industry during a keynote webinar among female leaders at Cornell Nolan School of Business. According to one of the keynote speakers, Professor Kim, there is a difference between innovator and disruptor. Innovators create "new products, processes, or business models to create value for customers or employees," while disruptors "significantly change how the industry works". We are all aware of the major disruptor to the hotel industry which is Airbnb; however, according to the article, there are other disruptors such as CitizenM, a modular hotel company and Sonder, a short-term rental company. However, these disruptors should not be seen as competition because most start-ups actually fail. Hotels should rather make space for the disruptors and focus on enhancing on their companies' strengths. It is recommended that hotels formalize specialized teams that can create new products to build on the hotel's strengths. Personally, I believe that it is possible for smaller hotels to work in partnership with local Airbnbs. To do this, they can offer a specialized program with reputable Airbnb owners to offer their place as a recommendation with the same hotel perks if the hotel is fully booked. In this way, the hotel can take a percentage of profits rather than losing all profits to another hotel. Nonetheless, the implementation of cell phones is a driving force for innovation and disruption in the hospitality industry creating more convenience for guests. Furthermore, the COVID-19 pandemic is still driving innovation such as contactless technology, work from home arrangements, Virtual reality and Metaverse. In conclusion, the panelists commented that future disruptions are unpredictable, and companies must look at both smaller and larger companies for changes.