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mmdmd99999

Disadvantages of Cloud Computing - Cloud Academy Blog - 0 views

cloudacademy.com/...sadvantages-of-cloud-computing

shared by mmdmd99999 on 19 Jan 21 - No Cached
    • darielmolano
      darielmolano on 19 Jan 21
       
      Despite its benefits, cloud computing has its disadvantages. An outage could happen as well as downtime. Now, there are ways to minimize the effects of downtime and outage such as multi-region deployments
  • Cloud computing has benefited many enterprises by reducing costs and enabling a focus on one’s core business competence
  • here can be disadvantages to cloud computing, especially in smaller operations.
  • ...15 more annotations...
  • key disadvantages and share tips and best practices that your teams can employ to address them.
  • Since cloud computing systems are internet-based, service outages are always an unfortunate possibility and can occur for any reason.
  • Best practices for minimizing planned downtime in a cloud environment
  • storing data and important files on external service providers always opens up risks.
  • Their dependence on remote cloud-based infrastructure meant taking on the risks of outsourcing everything.
  • Best practices for minimizing security and privacy risks
  • Even the best teams suffer severe attacks and security breaches from time to time.
  • Best practices to help you reduce cloud attacks
  • Since the cloud infrastructure is entirely owned, managed, and monitored by the service provider, it transfers minimal control over to the customer.
  • Best practices for maintaining control and flexibility
  • asy switching between cloud services is a service that hasn’t yet completely evolved, and organizations may find it difficult to migrate their services from one vendor to another.
  • Best practices to decrease dependency
  • Pay-as-you-go cloud services can provide more flexibility and lower hardware costs, but the overall price tag could end up being higher than you expected.
  • Best practices to reduce costs
  • the suitability of cloud computing for your specific use case should be assessed in a risk-based evaluation.
  • darielmolano on 19 Jan 21
     
    Cloud computing has its disadvantages like outage and downtime
  • kesca010 on 26 Oct 21
     
    This article speaks on some disadvantages of Cloud computing all while providing ways to tackle these threats. For example, other than the main and common disadvantages it also touches on is the switching between cloud services. This can be seen due to the lack of growth within the cloud system. Eventually the gaps between servers can cause risk of security and loss of information.
  • mmdmd99999 on 22 Jun 22
     
    cloud computing disadvantages: downtime, security and privacy, vulnerability to attack, limited control and flexibility, vendor lock-in, cost concerns
Brooklyn Little

Hotel Safety Tips - 1 views

www.securitymagazine.com/...-a-former-intelligence-officer

Hotel safety travel

shared by Brooklyn Little on 22 Jun 22 - No Cached
  • Brooklyn Little on 22 Jun 22
     
    This article includes advice from a former intelligence officer when it comes to travel and hotel safety. Today we rarely see guests take these precautions even though it could be the difference between life and death in an emergency. When traveling it is crucial to be aware and knowledgable or your surrounds in the case an incident or emergency does occur.
kyleemcroberts

What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

www.marketingtutor.net/what-is-e-marketing

Technology disadvantages advantages eMarketing

shared by kyleemcroberts on 11 Feb 23 - No Cached
  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
  • ...27 more annotations...
  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
cleon087

Green IT | Green Hotelier - 2 views

www.greenhotelier.org/...green-it

hospitality technology

shared by cleon087 on 25 Sep 19 - No Cached
  • Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
  • it was estimated that 360 million computers were manufactured.
  • quiring over 10 times its weight in fossil fuels to make.
    • cleon087
      cleon087 on 14 Jun 20
       
      Computers waste a lot of energy and parts
  • ...30 more annotations...
  • 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
  • consuming 15% of the total electricity used in offices
  • 50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
  • Reusing working computers is up to 20 times more energy-efficient than recycling them
  • hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
  • o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
    • cleon087
      cleon087 on 14 Jun 20
       
      I wonder where is the recycling actually taking pace
  • Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
  • nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
  • most energy-efficient data centre possible.
  • Get the right equipment.
  • Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
  • Don’t have servers or equipment that will not be used.
  • , such as water cooling.
  • Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
  • cloud computing
    • cleon087
      cleon087 on 14 Jun 20
       
      We discussed this in class about the benefits of it.
  • e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
  • into account not only the initial outlay cost of hardware, but also the running costs.
    • cleon087
      cleon087 on 14 Jun 20
       
      It's not only important to know the start up cost but what it cost to maintain it.
  • e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
    • cleon087
      cleon087 on 14 Jun 20
       
      It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
  • investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
  • Green labels
  • allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
  • is to reuse, not recycle
  • and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
    • cleon087
      cleon087 on 14 Jun 20
       
      Normally people just upgrade because something new came out instead of using it until it stops working.
  • Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
  • dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
  • Smaller, more efficient processors.
  • which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
  • pecialist data centre design.
  • all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
  • 6. Water cooling
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • gaston326 on 25 Sep 19
     
    Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
  • cleon087 on 14 Jun 20
     
    This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity - 1 views

intelitycorp.com/...pitality-hotel-room-technology

Green technology

shared by lazarobenitez on 06 Jun 18 - No Cached
  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
      rnobl005 on 07 Jun 18
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
  • ...4 more annotations...
  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
      rnobl005 on 07 Jun 18
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
  • jireh93 on 06 Jun 18
     
    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
  • ...1 more comment...
  • aycasa on 11 Jun 18
     
    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
  • linanzhang on 17 Sep 18
     
    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
  • lazarobenitez on 15 Oct 18
     
    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
Mirta Echazabal

How it can go green and Green initiatives - 1 views

hospitalitytechnology.edgl.com/top-stories/How-IT-Can-Go-Green78245, http://idsnext.com/hotels-going-the-green-way-with-technology

shared by Mirta Echazabal on 06 Feb 12 - No Cached
  • Mirta Echazabal on 06 Feb 12
     
    Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ
deranique

The world's e-waste is a huge problem. It's also a golden opportunity | World Economic Forum - 1 views

www.weforum.org/...aste-into-a-golden-opportunity

Hospitality Technology Internet Cyberattacks

shared by deranique on 20 Feb 23 - No Cached
  • Humankind’s insatiable demand for electronic devices is creating the world’s fastest-growing waste stream.
  • The United Nations calls it a tsunami of e-waste.
    • deranique
      deranique on 26 Feb 23
       
      This statement refers to the seriousness of e-waste globally.
  • the International Telecommunication Union (ITU)
  • ...9 more annotations...
  • the International Labour Organization (ILO)
  • he United Nations Environment Programme (UNEP) and other members of the E-waste Coalition
  • increase the global e-waste recycling rate to 30%.
  • They now number more than humans and are projected to grow to 25-50 billion by 2020, reflecting plummeting costs and rising demand.
  • The situation is not helped by the fact that only 20% of global e-waste is formally recycled. The remaining 80% is often incinerated or dumped in landfill.
  • By all coming together on the global stage we can create a sustainable industry that generates less waste, and in which our devices are re-used as well recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.
  • Already 67 countries have enacted legislation to deal with the e-waste they generate. Apple, Google, Samsung and many other brands have set ambitious targets for recycling and for the use of recycled and renewable materials.
  • Action is needed now.
  • E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.
  • deranique on 20 Feb 23
     
    This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.
sosor012

10 Industry Experts' Picks For The Hottest Tech Trends Of 2023 - 1 views

www.forbes.com/...he-hottest-tech-trends-of-2023

shared by sosor012 on 01 Mar 23 - No Cached
  • things
  • 10 things to look out for in the business and consumer technology realms this year—and in the tech industry specifically—and why these developments will have such an impact.
  • shift toward technologies and initiatives that quickly drive efficiency.
  • ...9 more annotations...
  • major investments in connected car technologies designed to utilize cars for payments.
  • This new wave of AI can perform sophisticated tasks that until recently only humans could do
  • Transparency offers opportunities for more value to be captured and for it to be equitably distributed
  • no-code tools
  • more personalized content
  • fully embrace digital health.
  • a lot of transformation over the next five years in industries that depend on text-based content
  • ’ll see the development of business analysts with data science certifications and data scientists with business acumen
  • More Development Of The Metaverse
  • sosor012 on 01 Mar 23
     
    The article "10 Industry Experts' Picks For The Hottest Tech Trends of 2023" discusses the technologies which are predicted to trend for both businesses and consumers over the course of 2023. The trends include a shift in technology that drives efficiency; reliance on no-code tools such as Wordpress and Shopify; next generation AI that can perform task such as natural language processing; image recognition and decision making; technology that is able to create value to business and consumer through transparency; advanced car technology such as contactless payment version for cars; personalized content; advancements in digital healthcare; ai-generative tools; analyst who bring both science and business skills; and lastly advancements in the Metaverse.
sosor012

The Pernicious Side of Electronics: The Growing Problem of E-waste - One Green Planet - 0 views

www.onegreenplanet.org/...the-growing-problem-of-e-waste

shared by sosor012 on 01 Mar 23 - No Cached
  • E-waste produces tonnes of toxic waste each year
  • In 2022, it was predicted that as many as 2.13 billion PCs, tablets, and mobile phones were shipped worldwide
  • requires a concerted effort from tech giants, consumers, and governmental bodies worldwide.
  • ...6 more annotations...
  • The first step towards reducing e-waste is increasing consumer education
  • Another crucial step is improving the design of electronic devices to be more sustainable.
  • more aesthetically pleasing than before. Often, these shortcuts make devices harder to recycle at the end of their lives.
  • Local infrastructure needs to be improved to help consumers easily recycle electronic goods instead of hoarding or unsafely discarding them
  • . Designers must figure out how to create products that are both beautiful and can endure far longer
  • E-waste is a growing problem that requires immediate attention from stakeholders worldwide.
  • sosor012 on 01 Mar 23
     
    The article "the pernicious side of electronics: the growing problem of e-waste," discusses e-waste and what we can do as a community to eliminate the issue. E-waste produces tonnes of toxic waste each year and it was predicted that within the last year around 2.13 billion PCS, tables, and cellphones were shipped worldwide. To eliminate this issue moving forward we must increase education on the harmful impacts of e-waste, improve designs for more sustainable electronic devices, and upgrade infrastructure where the consumer is able to recycle electronic goods safely.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

www.cvent.com/...ficial-intelligence-for-hotels

intelligence hotels

shared by amoon008 on 28 Mar 21 - No Cached
  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
  • ...15 more annotations...
  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
  • jiayi017 on 28 Mar 21
     
    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
  • amoon008 on 07 Feb 22
     
    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957

hospitality Digital Marketing

shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
rosedelice

Why Is Hotel Security Important? - American Protection Group - 0 views

apg-svcs.com/hy-is-hotel-security-important

hotel security american protection group

shared by rosedelice on 25 Feb 22 - No Cached
  • Hotels are part of the hospitality industry, where providing good customer service is essential. A hotel’s reputation is staked largely on the guest experience, and investing in proper security services plays a central role in ensuring guests feel safe and protected. It also protects owners from the damages and costs that may arise from criminal activity such as theft.
  • Security officers patrolling the hotel’s grounds can look out for suspicious activity. Hotels should have security officers regularly patrol the hallways, stairwells, lobbies, parking lots, restaurants and bars.
  • Security officers can handle unruly guests or visitors and prevent negative situations from spiraling out of control. Officers can also provide additional protection to VIP or controversial guests of the hotel that might attract public attention or protests.
  • ...4 more annotations...
  • Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel’s grounds. They can also assist in incidents involving guests damaging their rooms.
  • In addition, the presence of security officers at a hotel can make guests and employees feel safer and more at ease. Many hotel guests are in an unfamiliar location, and this sense of security can increase their satisfaction with the hotel.
  • Security officers on the premises of a hotel can react appropriately and rapidly when emergencies occur. In the case of a fire, they can help evacuate guests and maintain order. In a shooting or other act of violence, they can stop the perpetrator and protect guests and staff from danger. They can also provide valuable assistance and information to law enforcement when they arrive on the scene.
  • Hotel guests may occasionally become unruly or intoxicated, particularly in hotels with bars. Security officers follow hotel policy for dealing with these guests by escorting them either off of the premises or to a taxi, or detaining them for the police as appropriate. They can also escort trespassers and loiterers off the premises. In addition, security officers can safely help staff and guests to their vehicles upon request if they feel unsafe.
  • rosedelice on 25 Feb 22
     
    It is very important for hotels to provide excellent security. It makes the customers feel safe and enhance their confidence and safety.Security officers patrolling the hotel's grounds can look out for suspicious activity.Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel's grounds. They can also assist in incidents involving guests damaging their rooms.
sydneywolfson

What is Contact Tracing? - 0 views

www.cdph.ca.gov/...COVID-19-Contact-Tracing.aspx

shared by sydneywolfson on 27 Feb 22 - No Cached
  • Contact tracing is a public health practice that health departments use to identify and notify people who have been exposed to someone with an infectious disease.
  • Public health workers reach out to these exposed people to tell them that they've been in close contact with an infected person and to give them information and support to help them keep themselves and their loved ones safe.
  • People who have tested positive for COVID-19 infection receive a phone call or a short survey by text or email from the health department, asking them who they may have exposed while they were contagious
  • ...2 more annotations...
  • Your identity and health information that you provide to a contact tracer is always kept confidential. It will not be shared with anyone who may have been exposed. 
  • Anyone who was within 6 feet (2 meters) of an infected person for a total of 15 minutes or more within 24 hours is considered to be a "close contact."
  • sydneywolfson on 27 Feb 22
     
    This article talks contact tracing with Covid-19. Health care works will contact anyone that person has been in contact with via phone call or text to let them know about the exposure.
amoon008

Tackling Security Threats In The Hospitality Industry | MetaCompliance - 0 views

www.metacompliance.com/...ts-in-the-hospitality-industry

security threats hospitality industry

shared by amoon008 on 27 Feb 22 - No Cached
  • The hospitality industry faces vast security threats, making it a natural target for cybercriminals because of the value and volume of personally identifiable information that these organisations hold.
  • Marriott, Radisson Hotel Group, InterContinental, Four Seasons, and Hilton Hotels are just some of the major corporations that have hit the headlines in recent years as a result of a data security attack.
  • approximately 55 million online hotel bookings are affected by fraudulent websites and call centers posing as hotel websites, according to the American Hotel and Lodging Association.
  • ...7 more annotations...
  • The majority of all cyber-attacks can be traced back to a phishing email that tricks the victim into divulging their credentials or downloading malicious malware.
  • A study conducted by Intel found that 97% of security experts fail at identifying phishing emails from genuine emails.
  • many hotels becoming completely digitalised in a bid to gain competitive advantage and keep up with online travel agencies such as Expedia and Hotels.com
  • Worryingly, ransomware is evolving into a new type of threat where cybercriminals are not just encrypting data but are also stealing it and threatening to release it on the internet
  • In recent years, hackers have been deploying new tactics and Distributed Denial of Service (DDoS) attacks have been growing in popularity. This type of attack is an attempt to make an online service unavailable by overwhelming it with huge volumes of traffic from multiple sources to cause great damage. This can include loss of data, loss of revenue, reputational damage, and a loss of customers.
  • According to a survey, almost half (44%) of firms have experienced a significant, business-altering data breach caused by a vendor.
  • With the hotel industry increasingly prone to malicious cyber attacks, there are a number of ways organisations can combat cyber security threats
jsanc478

Why hotels need strong security for contactless check-in | Hotel Management - 2 views

www.hotelmanagement.net/...security-for-contactless-check

technology hospitality mobile security

shared by jsanc478 on 21 Mar 22 - No Cached
  • Contactless check-ins have become an important option, allowing guests to bypass the usual check-in at the front desk and access their reserved room using their mobile device.
    • jsanc478
      jsanc478 on 25 Mar 22
       
      This article talk about how the pandemic change the way hotels will operated now on for a better customer service with their guest as check ins and other updates. One ofd the principle changes will be, mobilize check in. Having the guest check in with the phone and how safe that can be for the guest. There is always fraud around that hack information on business likes this, but how hotels can protect this type of fraud, by linking digital room keys to theirs guest's mobile devices.
  • Some hotels are also allowing their guests to use their mobile devices as digital keys
  • Concerns about this type of fraud are legitimate. Yet, if hotel operators adopt a multilayered approach, it will be more difficult for fraudsters to ply their trade.
  • ...7 more annotations...
  • However, it is also an appealing avenue of potential fraud for hackers because mobile devices are one of the most common targets for identity theft
  • Limiting contactless check-in options only to certain guests,
  • Linking digital room keys to their guests’ mobile devices themselves, rather than to their guests’ phone numbers, ensures the hotel operators are communicating directly
  • Having a multifactor authentication process established for new guests or those guests who are showing a different behavior pattern than in the past
  • Implementing a notification system i
  • Developing rules around certain reservation dollar amounts
  • Every hotel operator will have to design these options based upon the needs of their hotels.
  • fischerc014 on 21 Mar 22
     
    More hotels are now using contactless check-ins by allowing the guest to be able to use their mobile devices as their digital room key. This is great for the pandemic to social distance but potentially risky due to hackers. As long as hotel operators adopt multilayer security strategies then they can provide a safe and secure environment for everyone.
lflor087

Top Information Systems Used in the Hotel Industry | SOEG Hospitality - 0 views

www.soegjobs.com/on-systems-used-hotel-industry

shared by lflor087 on 23 Mar 23 - No Cached
  • Information systems in the Hotel industry refer to computer systems in a hotel that supply information about that hotel’s business operations.
  • Information systems play a crucial role in the hotel industry as they facilitate planning, management, overall operations of the hotels as well as policymaking.
  • Information systems typically include all computerised systems which are used to gather data continuously both for use internally and externally.
  • ...1 more annotation...
  • Using these information systems in the Hotel is good for the implementation of Hotel Marketing strategies for gaining a competitive advantage.
  • lflor087 on 23 Mar 23
     
    This article gives an overview of information technologies in hospitality and the benefits that come with it. It gives you several information technologies that are being used in hospitality.
lflor087

Top 20 Best Hotel PMS Systems in 2023 - Financesonline.com - 0 views

financesonline.com/best-hotel-pms-systems

shared by lflor087 on 24 Mar 23 - No Cached
  • The best hotel PMS system in 2023 is Preno,
  • a cloud-based platform that combines usability and powerful features of hotel PMS, booking engine, guest management, and accounting solutions to deliver top-quality hotel management capabilities. By streamlining workflows, it maximizes productivity while minimizing costs.
  • There are new post-pandemic preferences and demands that include holistic health and wellness offerings and digitalized guest experiences. These entail new investments, best practices, and, of course, new technology.
  • ...5 more annotations...
  • Demands include new facilities such as hotel workspaces, digital conference facilities, and on-demand digital entertainment.
  • managers are likely to need a single hub to manage operations. This is where property management system solutions are helpful.
  • here are the best hotel PMS systems that you can find on the market today
  • MS Systems
  • List of 20 Best Hotel P
  • lflor087 on 24 Mar 23
     
    This is a list of the top PMS systems for hotels. Finances online choose Preno as the number PMS system for hotels. PMS helps companies a lot; from streamlining workflows, to maximizing productivity while at the same time minimizing costs and other powerful features for hotels (guest management, accoun ting solutions, booking engine, and more).
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

www.cvent.com/...ial-media-marketing-for-hotels

shared by lflor087 on 16 Apr 23 - No Cached
  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
  • ...52 more annotations...
  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
  • lflor087 on 16 Apr 23
     
    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
robfitzpatrick

Virtual event platform market to see skyrocketing rise as global companies move operations to remote working | TravelDailyNews International - 1 views

www.traveldailynews.com/...e-operations-to-remote-working

shared by robfitzpatrick on 06 Oct 20 - No Cached
  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
  • ...12 more annotations...
  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
  • robfitzpatrick on 06 Oct 20
     
    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
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