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ryanbonifas

Mavs Unveil Luka Donic Augmented Reality (AR) Mural In Dallas - 1 views

www.groovejones.com/dallas_mavericks_luka_ar

augmented augmented reality dallas Hospitality Technology Hotel

shared by ryanbonifas on 14 Sep 22 - No Cached
amdelgad liked it
  • Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Rookie of the Year Winner Luka Dončić AR!
  • “The Mavs are so proud to be able to give the fans an innovative and cutting-edge experience using augmented reality to bring Luka Magic to life in the heart of Downtown Dallas. We strive to interact with MFFLs both on and off the court and are excited to see our fans’ best Luka impersonations as part of the challenge.
  • The Dallas Mavs have added a new twist to their latest AR mural. Fans are encouraged to show their best step back move by uploading videos of the AR experience to Instagram for the chance to win a signed Luka Dončić jersey.
  • ...2 more annotations...
  • he mural stretches across the YMCA building and measures 70′ x 200′, making it the largest Augmented Reality installation using the Spark AR Studio on Facebook.
  • The AR experience is being promoted through the Dallas Mavs website, mobile App, social channels as well as on the mural. Fans can engage with it by clicking on the posted links or through the Mavs App, where they will be automatically taken to the Facebook Camera Filter to activate the mural. Then all they need to do is point their camera at the mural.
  • ryanbonifas on 14 Sep 22
     
    In the very competitive sports landscape, the Dallas Mavericks have to find ways to separate themselves from the football crazed area. The Mavericks created a mural in Downtown Dallas with augmented reality that also provides fans an opportunity to "shoot the shot." It is another way sports and entertainment have looked to engage with fans.
CHARLENE ESCOE BARNETT

The Award-Winning Property Management System - #1 Hotel PMS - 1 views

www.cloudbeds.com/property-management-system

Hospitality technology PMS cloud base computing

shared by CHARLENE ESCOE BARNETT on 23 May 22 - No Cached
  • The Cloudbeds Property Management System puts time back in your hands and lets you focus on what really matters - keeping your guests happy.
  • Reduce errors and save time by automatically updating your room inventory across all distribution channels with a click. Cloudbeds PMS helps you deliver an exceptional guest experience while avoiding costly errors by automating repetitive, manual tasks.
  • Our powerful reporting and analytics module is built directly into the Cloudbeds Property Management System. Use your property and guest data to improve workflows and make strategic decisions
  • ...1 more annotation...
  • Connect with dozens of API integrations and 3d-party apps, including contactless guest services, check-in kiosks, digital concierges, Point of Sale (POS) providers, and more.
  • CHARLENE ESCOE BARNETT on 23 May 22
     
    As the need for a one-stop-shopping experience increase does the demand from the lodging industry for a system that can simplify the process for marketing, reservations, check in, check out and just follow up. The Property Management System (PMS) is designed to do just that, simply the management, administration, reservation and booking. This article speaks about a cloud-based system called Cloudbeds that provides, among other things, Property Management Software for the lodging industry.This PMS is advertised as a way to simplify the reservation process as well as maintaining correct room inventory, rates and availability, housekeeping room status, and ease of retaining guest preferences. The PMS system also sends real-time availability to all online channels. Cloudbeds promise is to "Reduce errors and save time by automatically updating room inventory across all distribution channels with a click". According their website, "Cloudbeds PMS helps you deliver an exceptional guest experience while avoiding costly errors by automating repetitive, manual tasks." The PMS offers: -A Calendar - Reservations tool for direct bookings - Rates and availability Matrix - Reports
deranique

Experts at Davos 2023 sound the alarm on cybersecurity | World Economic Forum - 0 views

www.weforum.org/...ity-storm-2023-experts-davos23

Hospitality Technology Cyberattacks Internet

shared by deranique on 26 Feb 23 - No Cached
  • 2023 will be a consequential year for cybersecurity.
  • "There's a gathering cyber storm,"
  • "This storm is brewing, and it's really hard to anticipate just how bad that will be."
  • ...17 more annotations...
  • cyberattacks such as phishing, ransomware and distributed denial-of-service (DDoS) attacks are on the rise.
  • Cloudflare
  • a major US cybersecurity firm that provides protection services for over 30% of Fortune 500 companies
  • "There's been an enormous amount of insecurity around the world,"
  • "I think 2023 is gonna be a busy year in terms of cyber attacks."
  • Experts warned that cyberattacks are increasing in sophistication and frequency.
  • “This is a global threat, and it calls for a global response,”
  • “This is a global threat, and it calls for a global response and enhanced and coordinated action,” Jürgen Stock, the Secretary-General of the International Criminal Police Organization (INTERPOL),
  • “The key to winning the battle against cybercrime is, of course, to work together to make it a priority across the geopolitical fault lines.”
  • This concern has been raised particularly around critical infrastructure sectors like energy, public transportation and manufacturing. SecurityScorecard, a US cybersecurity rating and analysis firm, reported recently that 48% of critical manufacturing companies surveyed were at significant risk of a cyber breach.
  • “Vulnerabilities within the critical manufacturing sector haven’t gone unnoticed by cybercriminals either,” said Aleksandr Yampolskiy, SecurityScorecard's CEO.
  • The Forum's report also notes that the potential targets for cyberattacks are increasing. Today, targets include not only government agencies or major corporations, but largely any organization that handles consumer data—no matter how small.
  • There is no such thing as a hundred percent security. It's about resilience in the face of insecurity.”
  • “
  • Consumers, too, need to increase their cybersecurity awareness in 2023, experts say.
  • As more things get connected to the internet there's just more risk. ”— Matthew Prince, Cloudflare CEO
  • Zero Trust approach to cybersecurity, which creates a framework that eliminates implicit trust and ensures that any user—even those who are supposed to be inside an organization's network—is authenticated and validated at every turn.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
Sasha Bravo

EXHIBITFORCE WINS 2009 BREAKTHROUGH AWARD FOR PROJECT EDITION - 2 views

www.exhibitforce.com/...news.asp

shared by Sasha Bravo on 04 Apr 13 - No Cached
  • ExhibitForce, the leader in on demand 24/7 web-based event and project management, was recently awarded Honorable Mention for the TSEA Exhibitors' Choice Award in the category for Best Technology
  • User-friendly and easy to deploy, ExhibitForce streamlines workflow processes on a Cloud platform, with no tradeshow software required
  • ExhibitForce.com delivers on-demand, 24/7 web-based event and project management for event and marketing managers and trade show professionals. Through a focus on the delivery of a dynamic, flexible online application that can simplify, streamline and support event and exhibit management, ExhibitForce is the leading provider of on-demand event management tools, with over 40,000 end users powering over 115,000 worldwide events annually.
  • Sasha Bravo on 04 Apr 13
     
    this article goes over the ExhibitForce technology features offered to event planners and the award they won for best technology. ExhibitForce is another example of the Cloud-based trend. they streamline event planning services together to make a more effective workflow. their services are available 24/7 and have a wide reach worldwide!
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