Innovation Challenges in Hospitality - 0 views
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The biggest development in recent years has been that of big data. While it seems that every company in today’s marketplace owns customer data, it’s only those who do something with it that gain a competitive edge.
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Voice search is transforming the booking process, making it increasingly easy and convenient for customers to search for their next stay, without having to type a single word.
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One such way is in providing a deeper level of personalization within the booking process.
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The Article disscuss the challenges in innovation in hotels, this include different aspects and argues that the industry is a bit late adapting and untilizing technologies compared to other industries. it gives example of the booking services of an airline and a hotel. which clearly gives strong indication that the clients in the market now days tend to look for a more personalized services which can be offered through the hotel booking system. another aspect of the article covers the side of sustainability, that is not limited to saving water or energy level but on a wider aspect also.