Group items matching

in title, tags, annotations or url

This article summarizes the three different online distribution channels used in the hospitality industry. "Investing marketing dollars in these online distribution channels is becoming essential if hoteliers want to retain customers, improve hotel positioning, and gain a competitive advantage in markets that are sometimes saturated with hotel supply" states the author about expressing how important it is to get this marketing decision right for today's hoteliers.

This weekend at the National Restaurant Association conference Coca-Cola has unveiled a Bluetooth enabled fountain drink machine. The beverage market is highly competitive and Coke thinks that Smartphone ordering could give them an advantage. The previous version of this machine which is installed in 50,000 locations used an app and QR codes for ordering. The new Freestyle 9100 relies on Bluetooth and has other capabilities that are not yet activated including a microphone for voice ordering. This machine will allow guests to customize their beverages and is expected to build more meaningful customer relationships between them and the brand. A stronger relationship could lead to more purchases. Coca-cola will also gain valuable insight on their consumers drinking habits, the original iteration of the machine reported a popular combination of sprite and cherry soda, Coke has now introduced this mix in packaged form. I think that this technology has so far proven that it brings Coke closer to their consumers and simplifying the use process by going from an app to Bluetooth will only make it more accessible to consumers.

The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.

Advantages and Risks of Networking Operating Systems NOS help connect people at a much faster and more organized rate than pen and paper- even email. But with this, there are threats that can come with this convenience. It is important to know the precautionary measures to take and when done properly, how with risk, can come reward. But if measures are not taken properly, the reward can be greatly sacrificed by data being stolen, information being taken and destruction of digital property. We learned that the server can communicate a lot of data to individuals at different locations at once and how this becomes a very big advantage and allows for an increase of productivity. There are also more ways to communicate data with technology as the intrAnet. This allows for a company to use their network to communicate messages between their devices. But when the inter-network is mixed with the internet, the security can become compromised.

Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.

This article touches on the advantages of using biometric digital identity verification in hotels. Guests that have traveled a long way are going to be exhausted and irritated if they need to stand in a long check in line. Using digital identification can not only help speed up the check in process, but also make it more secure. Front desk workers will not have to worry about mixing up documents or mishandling the guest's sensitive information, and will also be freed up to focus on other tasks. This can also help the hotels avoid chargebacks or fraud, as they can prove the guest was there and the added encryption will help stop identity theft.

Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.

According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.

The many aspects of security at hotels boil down to policy and technology. The policy element includes emergency planning and the individual procedures implemented by a hotel. Technology now plays an integral role in the security mix, from badging and staffing communications to electronic keys and surveillance cameras. Hotels are attractive places for criminals to target travelers, who are inherently more vulnerable. Best bet: Always assess a hotel neighborhood and facilities with the same vigilance as at home or in other public spaces. Help your meeting attendees understand the policies and potential risks before they arrive. Security Questions for Hotels: Will trade-show exhibitors require secure storage for any display items? Are there areas near a hotel that attendees should be warned to avoid? Are hotel employees CPR certified? Is defibrillator equipment available onsite? Are there any policies and procedures organizers should be aware of in the event of an emergency?

This article reveal many statistics of restaurant online marketing. The study analyzed the perception of customers, restaurants employees, and restaurants operators, and drive four main findings. The first one is online marketing is crucial in building loyalty and also attract new customers. The second one is that among all the customized marketing messages is a very effective strategy. The third core finding is most of restaurants operators realize the importance of online marketing, and willing to utilize it. Finally, the study found consumers are very sensitive to social media and internet advertising. Online marketing completed changed restaurants business.

The article tells us how the social networks important to the hotel business. The study shows the network and social media are benefit to hotel marketing. And the ARCOTEL sees this potential opportunity in social media and network application Facebook. Nowadays, the network and some third party such as kayak, priceline provide many hotels boost in booking and increase in guest loyalty and public relation. But study shows that only 24 percent of the users would like to join hotel profiles on Facebook. The ARCOTEL hotels have integrated the apps into their Facebook sites. By using this app, the fans can directly book their favourite hotel and read ratings and other information through the app. The social media will get after them to offer excellent services. Both of them were done on the internet. At the same time, the fans who use the app to book hotel will also get prize draws, special discounts or a user-friendly booking function with extra tools. Although the network has given the hotel a instrument to contact with the guest, the modern technology still can not replace the classical booking and marketing paths, the network is just like the catalyst. As the internet business is rapidly growing worldwide. Hotels have to focus on combine their classical marketing with new technologies such as smartphones, ipad and facebook. They will help the hotel gain business and be success.

The financial crisis of 2007-2008 is considered by many economists to be the worst financial crisis since the Great Depression. It resulted in the threat of total collapse of large financial institutions, the bailout of banks, and downturns in stock markets around the world. The bursting of the U.S. real estate bubble, which peaked in 2006, caused the values of securities tied to U.S. real estate pricing to plummet, damaging financial institutions. Prior to this crisis strategies to develop new hotels or acquire existing assets with a small percentage of cash out of pocket were plentiful. Today to secure funding it may take 30%-40% of hard cash to move a deal forward. The Small Business Administration (SBA) is offering a way to leverage funds at well below market rates for major renovations and new construction with as low as 10% cash down. The catch? Some money-saving energy efficiency or renewable energy measures must be in the mix. Millions of dollars in SBA 504 loans have been available for decades to help small businesses grow. The greening of the program began when the Energy Independence and Security Act of 2007 added 3 public policy goals that could qualify businesses for a loan for construction, renovation, or refinance to: 1.Build a new facility (or retrofit an existing building) that consumes at least 10% less energy. 2.Incorporate sustainable design such as LEED into the new construction or renovation projects or building purchases. 3.Incorporate the production and use of renewable energy onsite for the business and/or for the local utility. Another area the 504 green loan program can assist the hospitality industry is to bring cash to the table for major renovations. Hotel franchise companies have been lenient over the past several years on product improvement, as not many hoteliers have had the financial ability to perform major renovations. In the past several months the need for franchise companies to protect their brand have

The revel systems is a POS system for restaurant, it is based on the secure clouding technology and also working on the ipad. It's a great opportunity for businesses to keep all of their existing data, and continue with the accounting suite they have always used, without any extra steps or changes.

This article discusses the different environments in which a Smart Bar may be functional and efficient.  It intelligently discusses both sides, positive and negative of the Smart Bar and defends itself against trying to take away bar tender positions.

As with any new technology, I believe this product must find its niche. I don't believe that it will replace a face to face bartender in every situation. In areas where the customer needs to "grab a drink and go" (i.e. Theaters, Stadiums, Hotel Lobbies, etc) I think this is an excellent option. This system cannot completely replace a bartender, but it can make a drink quickly and accurately in situations where that is all that is required. This system cannot upsell, suggest particular menu items, create complex or frozen drinks, communicate with a lonely customer, etc. I believe that there is a tremendous market for a product like this, and, as a former bartender, I am jealous that I didn't come up with this idea myself.

Fieldman's intentions for the target audience for this technology may be overstretching the capabilities. I do see the movie theaters as a great option for this product. Certain areas of casinos and stadiums as a possibility for locations, such as the poker room areas in casinos or boxes in stadiums would be good locations too. I would see volume of business being the biggest enemy of this technology.

POS can assist restaurant owners and managers adapt to current trends and find their best selling dishes as well as the least popular and change their menus.

This article is about a hotel named Gainey Suites Hotel and how it applied the e-marketing strategy. Gainey Suites Hotel uses social media to tell its story and do the promotion. The hotel also relies on NORTHWIND-Maestro PMS for many areas of its online marketing strategy. This makes it very easy for them to create and implement effective online campaigns. Gainey Suites uses Maestro's ResWave booking engine on its website and social media pages like Facebook, YouTube and Twitter. The property's YouTube videos have links to its ResWave reservation module that drive business from guests who watch rich-media hotel presentations and book rooms immediately. The property also uses Maestro's eMarketing to notify guests of promotions and special packages. This way is much more effective than traditional one-size-fits-all approach. Besides, Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable independent operators to maximize revenue and keep guests coming back.