Tablet POS Tech Provides Valuable Data for Retention Marketing | News | Hospitality Mag... - 0 views
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many of these types of acquisition tactics failed at generating true brand loyalty.
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pattyjoe10 on 29 Sep 14It still continues to happen every now and then
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“From a marketing standpoint, we now have the ability to personalize communications with our guests across so many marketing channels
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. The digital revolution is here to stay, and we know that platforms like this will help us stay at the forefront of it.”
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In this digital age, it’s critical for businesses to embrace technology and use digital solutions to better interact with their customers.
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marketing director Tara Zechini and her team have a strategy that is focused primarily on guests that have already visited their restaurants. “Retention marketing has been one of the critical drivers of our success” says Zechini. “Our focus on guest relationship management has enabled us to create a better experience for our guests.”
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They often cheapened brand value, influencing many guests to dine once for a low price, but then never to return and pay regular menu price.