CBS plans to use improved technology for Masters telecast | Masters - 1 views
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wireless radio frequency cameras will follow the leaders around from the practice range to the first tee
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“It’s as big (as), if not bigger than, the Super Bowl,” he said. “It’s a challenge, but it’s all in the planning. We have people planning this 12 months a year.”
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CBS Sports debuted their improved technology during their recent Masters telecast with the help of high-speed wireless radio frequency (RF) cameras. The cameras followed the leaders on the ground to provide viewers more access to the 365-acre golf course. This enhanced technology has never been used before at the Masters, a traditional venue that is notorious for its cell phone ban. In this day-and-age spending a day without a cell phone is unfathomable to some. However thousands of patrons attending abide by the rules for the love of the game. The Masters is comparable to the Super Bowl in terms of media coverage and hype. The event also generates higher room rates and occupancy levels due to increased demand.