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Contents contributed and discussions participated by Lymaris Collazo

Lymaris Collazo

EventTow Online service booking for Event Management Wedding Planning - Everything Expe... - 0 views

  • Event Tow, the one-stop Android application and website for event management & wedding planning, announced its launch today. With a sharp vision of solving age-old problems of event planning through AI, the company is targeting to change the way people plan their events & weddings. Using the EventTow app, customers can easily book all their events and wedding needs online. The EventTow app is the first attempt to provide customers seamless booking experience through transparent availability for venues/artists/DJs/makeup artists/salon services/birthdays/caterers, etc. at the best prices. Now, from the comfort of their homes, users can book vendors for different events as easily as they buy products online. For vendors, Event Tow offers year-round opportunities and a superior reach to millennials for events in all categories‐ from big fat weddings to corporate parties.
  • Event Tow also provides concierge services and helps the customers and corporates to make their events and wedding planning hassle-free and smooth. The app has bridged the gap between consumers and businesses by collaborating with large salon chains and hotel chains and offering their services directly to the clients.
  • To ensure safety and hygiene during the pandemic, Event Tow requires its vendors to maintain social distancing norms and other best practices such as wearing masks and sanitization. The app enables customers to organize their events safely without taking the risk of going out.
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    Another Article about how Covid-19 has affected the industry. In this one in particular, is about an application that can be accessed by Android phone or website called Event Tow. With this new app that was inspired in millennial technology and Covid-19 pandemic, the customers can book events from the comfort of their homes and/or office. I believe this could be another example like the Smart-bar
Lymaris Collazo

For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
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    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
Lymaris Collazo

REPORT: STATE OF HOTEL INDUSTRY SIX MONTHS INTO COVID PANDEMIC | AHLA - 0 views

  • The American Hotel & Lodging Association (AHLA) today released an analysis on the economic and human struggle  of the hotel industry six months into the COVID-19 pandemic, with millions of employees still furloughed or laid off and travel demand lagging far behind normal levels.  
  • Key findings of the report include: Four out of 10 hotel employees are still not working. Almost two-thirds (65%) of hotels remain at or below 50 percent occupancy, which is below the threshold at which most hotels can break even and pay debt. Consumer travel remains at all-time low, with only 33 percent of Americans reporting they have traveled overnight for leisure or vacation since March and just 38 percent saying they are likely to travel by the end of the year. Urban hotels are suffering the most and facing collapse with cripplingly low occupancies of 38 percent, significantly below the national average. COVID-19 has left hotels in major cities across the country struggling to stay in business, resulting in massive job loss and dramatically reducing state and local tax revenue for 2020 and beyond.
  • “While hotels have seen an uptick in demand during the summer compared to where we were in April, occupancy rates are nowhere near where they were a year ago. Thousands of hotels can’t afford to pay their mortgages and are facing the possibility of foreclosure and closing their doors permanently,” said Rogers.
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  • As a result of the sharp and sustained drop in travel demand, industry leaders say hotels are now facing the harsh reality of deciding whether to close their doors permanently.
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    In this article you will find a analysis released by The American Hotel & Lodging Association (AHLA) which states the crisis of the hotel industry during this past 6 months and how sales have been declining and the results of this in the Amercian economy.
Lymaris Collazo

Touchless Digital Menu System For Restaurants Launched - 0 views

  • The Interactive Firm, a premier provider of full-service social media marketing and guest reputation management services today, announced the launch of MyMenusOnline, its new touchless digital restaurant menu system.
  • With MyMenusOnline restaurant guests simply scan a tableside QR code or NFC tag to view the restaurant's menu on their own mobile device. The system is meant to replace traditional printed menus and eliminates concerns in potentially passing germs between in-house dining guests handling the same menus.
  • MyMenusOnline is managed and updated by the restaurant via any mobile device, tablet or desktop PC. All changes are pushed out to consumers in real-time, ensuring "daily specials" are always up to date.
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  • MyMenusOnline is 100% web-based and mobile optimized and there is no need for any app download.
  • Guests can also save restaurant menus to their mobile device home screens for future access.
  • "According to a recent COVID-19 report published by the  National Restaurant Association, restaurant operators that are getting ready to reopen will need to consider how they operate under much stricter sanitary guidelines," said Vallauri. "Some industry experts are calling for one-time-use disposable menus, which is sure to increase the operating costs for restaurant owners. With MyMenusOnline, we take that cost out of the equation."
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    Consumers behaviors have changed due to Covid-19. They demand more sanitary practices on places. One of the things of the 'new normal' lifestile is e-menus. The Interactive Firm has launched MyMenusOnline which is a touchless digital restaurant menu. With MyMenusOnline consumers simply scan with their phones a QR Code to view the restaurant's menu. Besides the digital menu presented by the professor in the discussion, this could be the future of menus in restaurants.
Lymaris Collazo

MAHB: e-commerce platform shopMYairports to contribute 10pc in sales | Money | Malay Mail - 0 views

  • Malaysia Airports Holdings Bhd (MAHB) expects its travel-retail e-commerce platform, shopMYairports, to contribute at least 10 per cent in sales for its non-aeronautical segment.
  • MAHB group chief executive officer Datuk Mohd Shukrie Mohd Salleh said the group is looking to achieve RM280 million in sales from the shopMYairports in next two to three years.
  • The airport operator achieved RM2.8 billion in total retail sales last year, before being hit by the Covid-19 pandemic.
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  • its digital transformation initiative to enhance passenger experience, particularly on the retail front, and also part of its efforts to facilitate business recovery of airport retailers that had been adversely affected by the impact from the pandemic.
  • He said 39 airports managed by MAHB nationwide will have access to the platform.
  • “The first phase of the shopMYairports will focus on domestic travellers and local home shoppers,”
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    It is not new that the pandemic has caused a global crisis and a lot of businesses had loss. Covid-19 has forced to moved more into electronic commerce. This article is about a model that Malaysa airports has implemented to increase their sales with a mobile app. Basically the app is about shopping in the app and picking up your stuff on the shop. The app, that is currently in work to add more features, is looking to add concierge services.
Lymaris Collazo

Impersonally personal: Guest connection through technology | Hotel Management - 0 views

  • After an estimated $28 billion dollar sector bleed through COVID-19, hoteliers and hospitality professionals are facing record challenges. The first is the challenge of adaptation. Increased health and safety demands have created new barriers to normal operation. Most barriers require more staff or more capital, and with the concurrent decreased revenues and restrictions on personnel, owners are left at an impasse.
  • Next comes the challenge of maintaining client connections. Public concern has skyrocketed, motivation to safeguard finances is at an all time high, and maintaining physical distance compromises customer care to no end. After decades of perfecting the art of personalized guest interactions, the path forward is daunting and unclear.
  • Smart tech makes it possible to execute new health and safety protocol without needing more staff or impossible capital.
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  • Smarter Cleaning Solutions One of the more intuitive applications, technology offers huge potential to solve the greater need for thorough cleaning and dependable sanitation without obliterating profit margins or compromising the safety of the janitorial team. From product design to virtual checklists, many tech vendors have stepped up to offer their services in this arena.
  • Pure employs a seven-step process to equip any space with purified, allergy-free air and ensure complete elimination of invisible toxins.
  • LightStrike’s Germ-Zapping Robots are another great example of tech-improved safety. Used first by the Westin Houston Medical Center Hotel, the robots can be used to sanitize guestrooms and common areas, reducing the threat of the virus.
  • Smart tech solutions can be integrated into personalized guest technology, whether at the time of check in or during their stay, allowing guests to learn as much or as little about the precautions their host is taking. With the option to request more attention in certain areas, cleaning can, for the first time, be a customizable experience.
  • Most bookings are made online and the check-in process is moving in the same direction, with many hotels investing in facial-recognition technology.
  • Some platforms can integrate with any access-control system, allowing it to be part of a more personalized guest experience.
  • Concierge apps are becoming standard, and most hotels are extending in-app offerings to include unlocking the doors, contacting room service, and ordering from the hotel restaurant. The Solay Mobile App is allowing guests to book pool chairs or beachside reservations ahead of time and from a distance. The same philosophy can be applied to gym use, pool time, and restaurant management.
  • Social Media and Social Good Social media is the best avenue to keep potential guests informed and motivated.
  • many hotel owners have stepped up to be of service where they’re needed, and they’ve used various forms of social media to spread the word about their offerings. 
  • Industry leaders are capitalizing on smart solutions, using new technology to rise to new demands and foster deeper client connections. Far from impersonal, tech offers new ways to offer a tailored guest experience. As a permanent part of the new industry normal, smart tech should be embraced and pursued as another opportunity to excel in guest accommodations. 
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    The article is about how technology solutions can be a great investment and reduce capital to face the challenge of "new normal" adapatation and safety demands. Using technology such as as self-check-in, digital key, robots for sanitation of public areas, and social media to promote could result in less payroll costs and maximize revenue.
Lymaris Collazo

The Autumn of Covid Is the True Test for Your Hotel CRM | - 0 views

    • Lymaris Collazo
       
      DEFINITION: Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.
  • Where I see your CRM truly coming to the rescue this autumn is in maximizing return visits from leisure guests
  • A fortuitous side effect of Covid, though, has been that all the investments in touchless technologies have now allowed hotels to digitalize supplementary or granular guest behaviors and preferences that were previously handled in-person by your staff.
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  • Besides continuing to make up for lost revenue during the quarantine period in spring, hotels will need an aggressive strategy in place for drumming up additional leisure business for the tail end of 2020 because corporate and group guests are still returning at a turtle’s pace; these segments cannot be relied upon to deliver healthy numbers until 2021. And for achieving the most conversion from transient lookers, the first step is to analyze your customer relationship management software (CRM) to see what you can learn from recent guest behavior
  • a CRM can be of assistance relates to the general satiety of eblasts, newsletters, webinars and all other forms of one-to-many marketing.
  • if you have rich guest profiles within your CRM, then you are enabling your managers to utilize one-to-one marketing in a world that is numb to blanket eblasts.
  • if your hotel doesn’t live up to expectations it will be incrementally harder to get guests to come back during a less desirable time of year.
  • this autumn will prove to be quite problematic for hotels that aren’t listening to what key drivers are actually motivating guests to book. You need all resources on hand to get those quick wins in the leisure segment that will save your property from dreadful occupancies during this upcoming low period and taking full advantage of your CRM is an important preliminary step.
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    On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.
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