Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

acebook's immediate goal is to provide "far more clarity" to the hotel industry on the company's plans. Facebook recently rolled out two new products that have the potential to greatly affect hotel traffic: Graph Search and Nearby. Whether Facebook will institute a booking engine and begin transacting hotel rooms or shipping users off to a supplier or third party remains to be seen.

Industry events have been emphasizing the importance of conducting advanced training programs to produce qualified personnel and provide unique services that meet the requirements of travelers and tourists. Greater focus is recommended towards promoting creativity and innovation across the travel and tourism market which is in need of 'travel consultants' rather than just 'ticket clerks,' for example. IT development is playing a vital role across the industry as an effective means to obtain services in a quicker, easier and more reliable manner. Online booking, for one, has received highly positive response from customers and has driven tourism companies and travel agencies to invest in the latest systems and talents to achieve greater customer satisfaction. Bin Mahfouz added that it is vital to adopt advanced IT systems that can support effective and convenient online services. Such systems, he said, promote competitiveness and help meet and exceed customer expectations."Rapid changes and fast-paced digital developments have influenced the Elaf Group of Companies to undertake major investments across the Saudi travel, tourism and hospitality sectors and beyond to keep pace with international developments and resolve competitiveness-driven challenges to reach a wider segment of customers. Some of the areas we are focusing on are the installation of better IT systems, the expansion of our hotel portfolio, and advanced training to enable our personnel to meet the many needs of our customers," said Bin Mahfouz. 

A group of international hotels including Hilton, Hyatt and Marriot is collaborating on a groundbreaking initiative to standardize carbon accounting in the hospitality industry.

t is the age of the Internet, the age when many businesses solely run on the Internet. From marketing to reaching new people, there is a lot that can be done with the help of this medium. The hotel industry too is not insulated from its effect. Almost all kinds of hotels, from inns to bed and breakfasts to resorts, everyone is trying to tap the energies of the Internet and make optimum use of the medium. The Internet plays a major role in improving the sales and customer relationship.

Company priorities are shifting towards cost savings and becoming more environmentally aware and business intelligence can help to achieve these goals. BI's ability to monitor performance and alert decision makers about changes in behavior makes it a complementary approach to organizations wanting to become more eco-friendly. Although BI applications are well poised to fill this need, businesses still require a roadmap to successfully tie-in their BI use with their green initiatives. Outside of technology adoption and lowering energy consumption, organizations also support social action initiatives and invest in R&D efforts that work towards more environmentally friendly products and internal processes. This in turn has a broader effect on the environment at large. The benefits that expand beyond the organization include what occurs within the company as well. Whether managing recycling programs, reusing raw materials, lowering consumption, etc. businesses require a way to monitor these initiatives and to identify ways of becoming more efficient over time. This is where the use of BI and analytics comes in.

Hospitality eBusiness Strategies (HeBS), the hospitality industry's leading Internet marketing and distribution consulting firm today announces the firm will present at the Hospitality Sales and Marketing Association International (HSMAI) "Revenue Management & Internet Marketing Strategy Conference" in Orlando, FL. HeBS' Chief eBusiness Strategist, Max Starkov, will discuss "Mobile Marketing for Today and Tomorrow" on June 21, 2010 at 9:30 AM at the Orange County Convention Center. 

Venture capital firms ask themselves tough questions these days. Among them: how can they dig out of the dot-com collapse? How should they invest going forward? How should the leader of a firm strike the right note for the future? And is it a field that graduating MBAs should aspire to enter? According to experts at the conference session titled "From Bubble to Recession: The Current State of the Venture Capital Industry," none of the answers are simple, but a sense of perspective remains one highly valuable commodity. According to Walter Kuemmerle, a Harvard Business School professor who served as panel moderator, the money flow in venture capital may have been down 51 percent in 2001 compared to 2000, but the sum total was still greater than the previous eighteen or so years combined.

The hardware of hotel is the locker. This article showed us there is a new key card locker was discovered by Onity's. It is more security but it need to change all the affected lock. It is a lock built for less than $50 into the data port on the underside of the Onity's locks. The company's response to that epic security bug has two parts-a quick fix, and a more rigorous one, both of which it plans to make available by the end of August: First, it's issuing caps that cover the data port Brocious's hack exploited, which can only be removed by opening the lock's case. To further stymie hackers who would try to open the locks and remove that cap, it's also sending customers new, more obscure Torx screws to replace those on the cases of installed locks.The company's response to that epic security bug has two parts-a quick fix, and a more rigorous one, both of which it plans to make available by the end of August: First, it's issuing caps that cover the data port Brocious's hack exploited, which can only be removed by opening the lock's case. To further stymie hackers who would try to open the locks and remove that cap, it's also sending customers new, more obscure Torx screws to replace those on the cases of installed locks. The safe issue became the most important issue of the new products. It will cost more money of each hotel and it is really safe or not is still a question.