Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views
www.shopkick.com/...antages-retailers-must-know-fc
mobile proximity marketing advantages disadvantages
shared by jbrit055 on 23 Sep 21
- No Cached
-
With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
- ...23 more annotations...
-
If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
-
You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
-
It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
-
The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
-
this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
-
Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
-
There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.