17 Must-Know Event Management Automation Tips | Cvent Blog - 0 views
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meeting and events industry is big business, providing upwards of six million jobs, almost every one of them requiring some type of logistics management skills.
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Maximizing your operational efficiencies during events — whether they're large, small, or in-between — can mean the difference between success and failure.
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Take capacity management, for example. If a room is unoccupied, or event space empty, a hotel or conference center loses money. Or food and beverage planning. In addition to having the right staffing for food preparation, service, and cleanup, you need accurate guest data to avoid costly over-ordering.
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Read on to explore automation’s impact on marketing, sales, and operations so that you can narrow down the best options for your hotels.
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Marketing your event space is key to helping event planners, businesses and organizations discover your facility and services, especially when you consider 67 percent of the buyer’s journey is now conducted digitally.
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Social media automation software is used to automate or semi-automate the process of sharing posts and content on social media channels to promote events.
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There are many benefits to email marketing, from saving money on printing and mailing to increasing attendee engagement and generating buzz.
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Event planners begin researching venues online before contacting your sales team, and 3D floor plans help them visualize how their conference would fit your location
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RFP management tools automatically prioritize and send responses to event planners and group business leads. This will help you reduce a major pain point for planners: the length of time it takes to receive hotel responses on RFPs
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The meetings and events sector is competitive — drawing and landing group sales requires hotel CRM software that automatically scores leads and supports lighting-fast responses to RFPs
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Think like an event planner when it comes to your meeting facility ingress and egress; give them access to electrical outlets and secure Wi-Fi networks to hook-up wireless printers that produce name tags as attendees sign-in
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Hotels such as Caesars have been testing mobile ordering technology for food to better cater to guests. Have event attendees share F&B preferences during check-in and automate push notifications to remind them of onsite cafes and restaurants before breaks.
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The event management space is more becoming more competitive. Now hotels and event planners are seeing these as an additional source of revenue. This article focuses on tips how events and conferences can use strategies to automate certain practices to capture a wider target audience all while spending less time and money.