How technology is changing the way we plan and experience events - 4 views
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Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
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planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
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"The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
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With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
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She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
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"We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
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"We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
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already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
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"While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
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From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
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Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
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Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
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Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
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This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.