Starwood's 9 Hotel Brands Come to Life Through an Exclusive Series of Worldwide Music E... - 1 views
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bringing together social media components like Foursquare check-ins, with exclusive offline experiences and concerts to reach SPG members in new, interesting ways."
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Craig S. Wright on 06 Apr 12This is an extremely effective use of social media. After the experience, there are follow up images posted which urge followers to engage in the next contest.
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Nine artists will be carefully selected to represent the essence of each brand
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SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
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Also, members who reside in the US and "check-in" on Foursquare at a Starwood hotel or resort during the promotion will unlock a $15 Live Nation concert cash code to be used towards amphitheater show tickets or for artist merchandise.
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partnership with Live Nation, the world's leading live entertainment and e-commerce company. In partnership with Live Nation, SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
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Members of the SPG program, which is free to join, can register for their chance to attend their choice of one of the nine Hear the Music, See the World events – including airfare and hotel stay – by visiting SPG.com/HearTheMusic