The Future of Events Technology | Inc.com - 3 views
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With the industry currently booming, how are events organizers and producers getting smarter in applying integrated toolsets to marketing?
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organizers of an event can use Google Analytics to discover which online campaigns are influencing registration or being discussed on social media.
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DoubleDutch is one platform that can be used for acquiring and analyzing real-time data, since it can see what session sponsors and attendees are most interested in.
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incorporate social media into event marketing. Some of the highlights include: Event or company hashtags Hosting a special "happy hour" networking event Gaining media exposure Teaser videos Creating an event-specific page on your site Sharing photos or videos of the event Social giveaways or contests for the event Video testimonials or interviews Lead follow-ups Content for your blog following the event
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In the future, virtual reality could provide attendees an amazing experience with a lot of physical products being brought in.
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people who can't physically attend an event--they call into Skype, for example, and have a robot roll around an event so that they can hear and see what's going on.
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drones, they are being used to capture aerial photography or even to deliver drinks that have been ordered through a smartphone app.
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tools like Bizzabo are consolidating all of the previous tools needed to effectively manage, plan, and run an event.
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allowing you to create a website for your event, sell tickets, launch an email marketing campaign, and have on-site check-in and an award-winning app for visitors to use.
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This article expounds how there has been a recent surge of tech-related events in the meeting and event planning industry. According to this article, event planners are using tech savvy methods to track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energy Bluetooth to see which events or booths they're visiting. The article further mentions how event planners are turning to IT to improve engagement between attendees and event coordinators using tools like Speecheo and Evolero. What I found particularly interesting is how event planners are incorporating sensor integration and wearable technology. Many companies are using wearable-technology, such as RFID wristbands, to accept cashless payments, connect to social media accounts, and replace paper tickets. Event coordinators are also going out of their way to create more personalized experiences. With all of this access to data and technology, an events planner can now provide attendees a more personalized experience. Lastly, social media as a planning tool and augmented reality also makes it possible for people all over the world to attend and experience an event without physically being there.