The Future of Events Technology | Inc.com - 3 views
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With the industry currently booming, how are events organizers and producers getting smarter in applying integrated toolsets to marketing?
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organizers of an event can use Google Analytics to discover which online campaigns are influencing registration or being discussed on social media.
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DoubleDutch is one platform that can be used for acquiring and analyzing real-time data, since it can see what session sponsors and attendees are most interested in.
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This article expounds how there has been a recent surge of tech-related events in the meeting and event planning industry. According to this article, event planners are using tech savvy methods to track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energy Bluetooth to see which events or booths they're visiting. The article further mentions how event planners are turning to IT to improve engagement between attendees and event coordinators using tools like Speecheo and Evolero. What I found particularly interesting is how event planners are incorporating sensor integration and wearable technology. Many companies are using wearable-technology, such as RFID wristbands, to accept cashless payments, connect to social media accounts, and replace paper tickets. Event coordinators are also going out of their way to create more personalized experiences. With all of this access to data and technology, an events planner can now provide attendees a more personalized experience. Lastly, social media as a planning tool and augmented reality also makes it possible for people all over the world to attend and experience an event without physically being there.