Contents contributed and discussions participated by chicao27
In-store location-based marketing with beacons: from inflated expectations to smart use... - 1 views
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The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from the academic level, federal reporting, or business newspapers. Therefore, the content delivers relevance and reliability. Furthermore, the structure is sequential, offering a sequential history that facilitates understanding readers, not necessarily from the technological environment.
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154
Customers' evaluation of mechanical artificial intelligence in hospitality services: a ... - 1 views
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This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots performing hotel interaction services, acceptance, and the education process for customers without a technological profile. Furthermore, the effects of propaganda on the establishment are also analyzed in the course of the essay.
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