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Contents contributed and discussions participated by chicao27

chicao27

Optimising digital marketing and social media strategy: from push to pull to performance - 2 views

technology mobile
started by chicao27 on 12 Apr 23 no follow-up yet
  • chicao27
     
    This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marketing and digital advertising. The study offers examples of techniques such as location-based social media feeds as promotion and using platforms (e.g., Instagram, Twitter, and Facebook) due to broad consumer access. The work aims to evaluate the effectiveness of new virtual marketing strategies in three key outcomes: the daily number of sales transactions, daily revenues, and daily profits.

    //efaidnbmnnnibpcajpcglclefindmkaj/https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1996444?needAccess=true
chicao27

In-store location-based marketing with beacons: from inflated expectations to smart use... - 1 views

technology hospitality
started by chicao27 on 08 Apr 23 no follow-up yet
  • chicao27
     
    The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from the academic level, federal reporting, or business newspapers. Therefore, the content delivers relevance and reliability. Furthermore, the structure is sequential, offering a sequential history that facilitates understanding readers, not necessarily from the technological environment.

    https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154
chicao27

Customers' evaluation of mechanical artificial intelligence in hospitality services: a ... - 1 views

https:__www.emerald.com_insight_0959-6119.htm
started by chicao27 on 31 Mar 23 no follow-up yet
  • chicao27
     
    This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots performing hotel interaction services, acceptance, and the education process for customers without a technological profile. Furthermore, the effects of propaganda on the establishment are also analyzed in the course of the essay.
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