Data security is a major issue in the hospitality industry. A lot of personal information is stored on the computers specifically credit card information of the guests staying at the hotel. It is the responsibility of the hotel to ensure that the data is protected. High turnover rate in the industry can make this an even bigger challenge. Ensuring that your staff is properly trained to ensure the highest level of security is maintained is highly important.

It is becoming more common for hotels to become more sustainable and green in there business practices. Guests are finding these practices to be expected more often that none. Hotels are now becoming more efficient on there sustainability efforts by utilizing technology in order to reduce costs as well.

This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.

This article goes over different ways artificial intelligence is able to be used within the hospitality industry. Some examples used in this article are the virtual customer service representative known as Connie by Hilton Hotels as well as chatter box messaging. These are just some of the ways of many AI is being used throughout the industry.

A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.

The (BYOC) or Bring your own carrier telecom option talked about in this article that a lot of hotels are adapting seems to be a great way to bring additional customer service to your guests. This allows the hotel to customize technology to what the guest likes and needs.

The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.