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Contents contributed and discussions participated by ansonj55

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GDS, OTA and Meta: What's the difference? | HotelMinder - 2 views

  • GDS, OTA and Meta: What’s the difference?
    • ansonj55
       
      The article covers the topics discussed in this week's topics related to Global Distribution Systems (GDS) and Online Travel Agency (OTA). It goes in detail regarding the difference and benefits of each. The landscape of the traveling industry changed in the late 1900s with the introduction of the GDS from the airline industry. Although costly, hotels are able to provide unsold rooms at a cheaper rate in order to secure bookings. Similarly, OTAs have gained popularity with the rise of use and reliance of the internet. Most beneficial of a OTA is more visibility for the hotel, since they invest a significant amount of capital in advertising. Whether a hotel is deciding whether or not to invest in a GDS or OTA, it is important to do a cost benefit analysis in order to determine which may be more beneficial to the property.
  • how can they help your hotel gain more online visibility and sell more rooms?
  • Hotels usually sell their rooms for 30% cheaper on GDS
  • ...11 more annotations...
  • GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies (for corporate guests) or travel agencies (leisure travellers). Thus, small independent hotels usually do not need GDS.
    • ansonj55
       
      GDS is costly so it is not really beneficial for smaller, independent hotels.
  • With the rise of the internet, many websites began selling rooms without the need for human interaction. These sites very quickly gained important market share,
  • Metasearch engines are becoming important in the travel industry
  • We do encourage hotels to use OTA to be more visible online
  • many different accommodation options at one glance
  • Rather than trying to compete with them, it would be better to see them as another selling distribution channel instead.
  • OTA’s invest a lot in online marketing
  • developed metasearch engine tools.
  • With travellers using the internet more than ever to search and book hotels
  • hey usually do many different searches and visit several websites.
  • Increasing your online hotel visibility can be done in many ways.
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4 Sustainability Trends Transforming the Hotel Industry - 2 views

  • 4 Sustainability Trends Transforming the Hotel Industry
    • ansonj55
       
      The article lists four sustainability trends that they argue are transforming the hotel industry. The four trends are: plastics reduction, water, conservation, sustainability efforts, and recycling efforts. Hotels are able to benefit by implementing such sustainable practices in a number of ways, including a positive brand image and cost savings (i.e., savings on electricity, water expenses, and cleaning materials).
  • adopting eco-friendly practices,
    • ansonj55
       
      Eco-friendly practices are gaining popularity from consumers.
  • adopting eco-friendly practices,
  • ...7 more annotations...
  • key component to a successful hotel
    • ansonj55
       
      Both financially and brand image
  • ecognize travel brands that prove their environmental merits
  • Recycling Efforts
  • Plastics Reduction
  • Water conservation
  • government subsidies, and tax and loan benefits
    • ansonj55
       
      The benefits of being sustainable are well-rounded.
  • Sustainability Efforts and Suppliers
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4 Hotel Technology Trends That Are Not Going Anywhere - 0 views

  • 4 Hotel Technology Trends That Are Not Going Anywhere
    • ansonj55
       
      The article was publishes in 2016 and highlighted four hotel trends: Cloud and SaaS, mobile PMS, self-service check in, and personalized service. It is interesting to notice how two of the trends (self check-in and personalized service) have become important in the hotel industry. Hotel companies such as Hilton and Marriott now have the capabilities to allow their guests to check in using their mobile device. Furthermore, hotels are now putting much more effort in creating personalized experiences to guests. Which have been possible through the use of technology. It is interesting to think where today's technology will take is years from now.
  • technology developments continue
    • ansonj55
       
      Ongiong change dating back to 2016 and has continued to evolve
  • technology developments continue
  • ...11 more annotations...
  • improve its operating efficiencies but can also generate higher revenues.
    • ansonj55
       
      Benefits of technology does include procedural/operating benefits and may cut costs leading to higher revenues.
  • hard to keep up and understand
    • ansonj55
       
      This is very true as a lot of technological introductions and advances to an operation may be overwhelming to some staff
  • four hotel technology trends
    • ansonj55
       
      The four hotel technology trends are: Cloud and SaaS, Mobile PMS, Self Service Check In, and Personalized Service
  • SaaS model
    • ansonj55
       
      After acquiring Starwood, Marriott now uses four different PMS systems. Such Cloud and SaaS models may not be beneficial to larger corporations. Smaller hotels that have limited resources (i.e., capital, staffing), may benefit more from this.
  • 60% of respondents
  • enhance guest service and satisfaction
  • add service
  • technology has made it possible
  • The use of technology
  • customer loyalty, higher occupancy rates, and an improved bottom line.
  • unprecedented and irreversible change
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How Marriott has achieved the mammoth task of streamlining its worldwide supply chain |... - 0 views

  • company decided to launch Avendra
  • Marriott International Procurement.
  • A challenge came with the realisation that running a business within a domestic market is very different than running the same business internationally.
  • ...10 more annotations...
  • Marriott has divided the globe in continents
  • One would expect a deal of this size to cause some disruption, even to a hospitality giant like Marriott, but such was the level of preparation, the potential for difficulties were avoided.
  • Procurement 2020 Vision
  • This was designed about 18 months ago,
  • which is basically a sourcing-to-pay strategy
  • what the hotel really spends – you can change your strategy and behaviour
  • There is always a contract in place, but it must be in the best interest of the needs of the property. We take the best of both centralised and decentralised systems to form a workable hybrid.”
  • This hybrid system, Marriott’s procurement vision, and the e-procurement process
  • improved visibility, efficiencies, and contracting are helping the hotels to buy the right products, and the combination of this is allowing “synergy savings” to come through
  • Marriott is now able to explore new areas as a result of the sheer volume of data which is now accessible.
    • ansonj55
       
      The article talks about Marriott's strategic endeavors beginning in 2001 with the launch of Avendra to support the company's procurement and hospitality supplies in Central and North America. Furthermore, it launched Marriott International Procurement for the rest of the world due to the fact that such markets are ran differently. It goes on to mention that this has evolved from a centralized and decentralized system to a workable hybrid system. Through this hybrid system, along with data that has been collected 90 years, Marriott is able to improve visibilities, efficiencies, and contracting to ensure hotels are buying the right products. Most importantly, making sure that hotels are capturing the right amount of revenue for rooms being sold.
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6 ways sustainability is changing hotels | Hotel Management - 0 views

  • enhance guest experience and drive overall revenue
    • ansonj55
       
      The article mentions the growing focus around sustainability for the hotel industry. With such focus on green choices, the article mentions six changes: cost efficiency, better guest experience, corporate brand image, economic incentives, regulatory affairs, and brand image. By practicing sustainability, businesses are able to enhance the guest experience and leave a positive impression on the brand. Furthermore, businesses are able to drive overall revenue by lowering costs through government incentives for green practices and for reducing, reusing, and recycling waste.
  • enhance guest experience and drive overall revenue
  • 1. Cost Efficiency
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  • 2. Better Guest Experience 
  • 3. Corporate Brand Image 
  • 4. Economic Incentives 
  • 5. Regulatory Affairs 
  • 6. Brand image 
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The Hospitality Industry Is Getting a High-Tech Makeover | BizTech Magazine - 2 views

  • Millennials are destined to reshape the hospitality industry over the next decade
  • they want to serve the customer, rather than first starting with technology
  • understanding how
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  • in constant touch with guests, building loyalty and sales.
  • Data,
    • ansonj55
       
      How important and useful data can be
  • Predictive analytics
  • the possibilities are endless
    • ansonj55
       
      This article was written two years ago and describes how the hotel industry is getting a technological makeover. It argues that this has been shaped by Millennials in order to secure customer loyalty and business by providing quality, value, promptness, responsiveness, and flexibility through technology. It continues to mention five technologies that customers seek: service automation, digital signage, personalized concierge, technology as a luxury, and mobile device support. An example is a mobile app that can gather data from the user to ensure that their preferences are met or to simply allow the guest to chat with an associate. The data gathered from user profiles can be used for strategic planning or quick decisions as a global corporation or a local hotel. Regardless of when or how any data will be used, the demand from guests to be constantly connected from pre-planning stages and beyond is evident. It poses interesting questions as to how technology will continue to develop in the next two years.
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