Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views
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Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
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creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
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The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
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93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
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The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
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Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
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Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
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research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
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Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.