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ryanbonifas

Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

www.hospitalitynet.org/...4110322.html

technology hospitality software business future

shared by ryanbonifas on 11 Sep 22 - No Cached
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  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
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  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
  • ryanbonifas on 11 Sep 22
     
    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
earagon22

Disruptive Innovation? What Disruptive Innovation? - 0 views

hospitalityinsights.ehl.edu/ruptive-innovation-hospitality

Disruptive Innovation

shared by earagon22 on 27 Jun 22 - No Cached
  • The hotel room of the future is likely to be a combination of the high-tech and high-touch.
  • Wilhelm Konrad Weber, a partner at Swiss Hospitality Solutions, said technology is definitely driving the hospitality industry but it also poses a threat “because hoteliers are not necessarily early adopters”.
  • The online travel agencies or OTAs moved into the space, leaving hoteliers lagging behind.
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  • innovation in hospitality tends to be evolutionary (“something that everyone expects you to do”) rather than revolutionary and disruptive (“something nobody expected you to do.”)
  • using AI, to pair customers with call center agents to maximize sales.
  • Chishti calls himself a disruption and AI cynic.
  • I is just a set of statistical tools and various incarnations of this have existed for the last 40 or 50 years. It’s just that the machines in which these tools run have become somewhat more advanced and more powerful over the years, but this is not a seismic shift. There’s no dramatic and disruptive event happening here. It’s just the slow and steady emergence of a technology that’s been around for quite a while.”
  • What is more likely to happen is a re-distribution of work. So in many cases AI actually enhances human labor productivity and should increase labor demand.
  • we create a magical experience that borders on art and borders on beauty that enable our customers to come back. That just doesn’t get replicated by machines.
  • Weber of Swiss Hospitality Solutions says he gets somewhat nervous “if somebody is talking down AI”. Citing the MIT online experiment, Moral Machine, he adds that artificial intelligence, built into self-driving cars, may have to make life and death decisions on the roads.
  • there will be a shift from professors reading out research articles in a lecture theatre to a ‘blended’ learning approach which integrates digital teaching elements.
  • earagon22 on 27 Jun 22
     
    EHL Insights is a Swiss based company that dove into what leaders in the Swiss hospitality industry believe in regard to disruptive innovations for the global industry. The article interviewed a few different leaders and got their take, like Wilhelm Konrad Weber, who believes that technology is affecting the hospitality industry but also poses a threat because hotel leaders are not necessarily ready to adapt/adopt to ever-changing technology. OTAs were mentioned as an example of the industry falling behind as these websites help eliminate loyalty. Weber also mentioned that innovation in the industry is evolutionary rather than disruptive due to the demands and expectations from investors and analysts. One person, Zia Chisti, is a skeptic when it comes to artificial intelligence and works for a company that utilizes AI. He argues that AI is not disruptive as it has existed for awhile and is a slow and steady process. The argument made by Chisti is that guests expect a service with real people rather than machines. Overall, there will be technological advancements but it will be slow and steady. It's just up to hoteliers on how quickly they want to implement it.
chadidscha

GDS Technology : Overview, Pros Cons and the Future Ahead - 0 views

www.slideshare.net/...gds-technology

hospitality software tech travel technology

shared by chadidscha on 31 Jan 22 - No Cached
  • If you want to gain better marketing exposure without shelling out for additional marketing costs, investing in a GDS is a wise decision. The system places your property in front of numerous clients without dipping into your marketing budget
  • - GDS also reap the benefit of reaching untapped segments for your property.
  • Another perk that comes with a GDS is the ability to update product information in real time.
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  • As the industry becomes more collaborative and more inclusive, so does the technology. Some GDS firms are recognizing the need to include non-GDS, independent hotels in their searches in order to offer a better range of choices.
  • In addition to the positive economic outlook, the technology of GDS itself is proving to be a powerfully tool. With greater reach and increased visibility, GDSs make the jobs of agents easier, and in an information- based industry, ease of work is a high selling point. The GDS will have many more obstacles to face in its evolution, but the future looks bright for this inclusive booking software.
  • chadidscha on 31 Jan 22
     
    The article discusses the pros and cons of the GDS. It also addresses the role it plays for helping smaller businesses in standing out to a large group of potential customers. Furthermore, the GDS has gone through many changes since the 1970's, but it is still thriving and overcoming new obstacles today.
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