GDS Hotel Bookings Rise in 2017 | TravelPulse - 0 views
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GDS Hotel Bookings Rise in 2017 | TravelPulse
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rnobl005 on 01 Jun 18This article is rather short but I thought it complemented the discussion post for this week. Travel Click surveyed 900 travel agents worldwide and discovered that hotel bookings will surpass 68 million reservations by the end of 2017 thanks to Global Distribution Systems. In 2016 the estimated number of bookings was 66 million, meaning GDS is gaining in popularity as a means of securing travel arrangements even today. Like the Whitepaper suggests, Sabre, Amadeus, and Travelport are the 3 major companies supporting this service. I thought it was interesting that the article brought up the issue of "rate parity" as a means to distinguish one hotel from another. Travel agents are less likely to book a hotel if the hotel is offering different rates across platforms, especially if the GDS rate is higher. Again, bringing this article back to the discussion questions, this is evidence that there are benefits to using a travel agent when planning a trip. They have a comprehensive knowledge of the market at their disposable compared to the average person searching for the best deal on their own. Towards the end of the article the author brings up that travel agents are not using Airbnb because the platform isn't integrated into the GDS - which was not surprising.
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68 million reservations
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increase of more than 2 million reservations from the number of bookings generated in 2016.
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One of the most important things that travel agents want when it comes to hotel bookings on the GDS is rate parity. Hotels that don’t offer the same prices on the GDS that they do elsewhere are not looked upon favorably.
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Hotels that offer great amenities are also among the ones that travel agents book the most.
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global travel agents rely on the GDS as an essential operating system for conducting hotel research and booking reservations
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Travel agents continue to rely heavily on the GDS for booking and shy away from non-traditional accommodation options such as Airbnb because they are not available on the GDS.
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The article talks about the use of GDS and its importance in the current Hospitality World. It shows a study which refers GDS as the most important booking tool for travel agents, citing record numbers in booking in 2017
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Based on the reading GDS assist and has raise the profit margin for hotel across the board. Hotels are more profitable due to this feature .