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rderonville

Cuseum Takes Museums Into the 21st Century - The Heights - 0 views

bcheights.com/...-museums-enter-the-digital-age

museum software technology digital cuseum

shared by rderonville on 13 May 17 - No Cached
  • As a visitor approaches a piece of art, content about the piece in front of them pops up on his or her phone, bringing the work to life. This location component also allows users to share their favorite pieces on social media, or even comment on an interactive discussion board with other users.
  • Ciecko’s newest product is the digital membership card he has made available for museums in order to make the membership process easier and more convenient.
  • The tool helps museums fill memberships in a more efficient manner, as the entire process is completed digitally, popping up on users’ phones as they walk through the door.
  • rderonville on 13 May 17
     
    Brendan Ciecko is the founder of the Cuseum software. This software was created because Ciecko identified a problem with the technology that museums have or lack thereof. "I was working with a number of museums and was constantly hearing of the frustrations when it came to providing a certain level of experience to visitors on site" (Ciecko). The technology or procedures used in the museum were generally outdated. Now with this new software, guests can download the app on their phone and are able to navigate through different tools and options that the particular museum has for them. The guests will be able to select tours through exhibits that are available at the museum once they walk in. The article also mentions the new product that Ciecko has invented, digital membership, which makes the membership process for the museum more convenient. This makes the process of any application type service in the museum digital. It not only makes all of these processes faster but it also saves paper. In my opinion, I think this a great app. I currently work at a museum and I believe that creating an app that enhances customer experience right when they walk in is worth investing in. It provides guests with highlighted tours and exhibits that are available. Though people at the museum can simply tell the guests where to go and give information about the exhibit, they can easily find it on the app to locate what they are mostly interested in. The app also works as a great marketing tool for museums. It allows visitors to share their favorite items or exhibits on their social media sites and allows them to participate on interactive discussion boards. I think this will help promote specific exhibits, especially if there are tags on the post like #AviationExhbitit or #GizmoCity. Those "tags" are exhibits that I have in my current workplace. With adding a guest's location to the app, it prompts the guests to sign up for a membership. The guest will no longer have to go
Paige Wuensch

Novotel Virtual Concierge Ups Guest Satisfaction Levels - 0 views

www.hotelnewsresource.com/Guest_Satisfaction_Levels.html

concierge guest technology hospitality hotel green tech travel

shared by Paige Wuensch on 09 Jul 13 - No Cached
  • Virtual
  • One month after the first phase of a global virtual concierge roll-out, Novotel has noted significant increases in guests’ satisfaction levels. Accor’s midscale brand also reports high levels of adoption across all target demographics. Comments made by guests on social media sites have also been very complimentary.
  • staff
  • ...1 more annotation...
  • “This solution is powerful and our customers love it. The system is very fluid and flexible in particular for content updates. With this new, simple and intuitive technology, Novotel reflects its commitment to provide guests with an ever more innovative hotel experience.
  • Paige Wuensch on 09 Jul 13
     
    This article is based on Novotel Hotels. The company has launched The Virtual Concierge last month in June 2013. I picked this article because I have never heard of a virtual option of using a Concierge before. The Virtual Concierge is located on a screen availble for guest use in the lobby of the hotel. "Guests can use it to browse through information about the brand and the hotel. They can also obtain recommendations on places of interest near the hotel (restaurants, museums, etc.); practical information such as the weather forecast and flight information, and a host of other innovative services including sending virtual postcards." The hotel has even introduced free mobile applications for smartphones that will allow guests to access the virtual concierge's services from anywhere! "The service is unanimously approved by everyone who has used it! " I could definitely see virtual concierges making a strong addition to hotels around the world. Unfortunately I predict it will eliminate several jobs in the market, as it eliminates a key position to hotel staffing.  
sigomezsh

Creating an Irresistible Mobile Travel Experience with Proximity Marketing - 1 views

www.mocaplatform.com/...experience-proximity-marketing

Proximity Marketing Hospitality Travel

shared by sigomezsh on 08 Jun 21 - No Cached
  • Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.
  • In 2016, 51.8% of travelers booking trips online will do so via mobile devices
  • By 2019, mobile sales could represent 46 percent of digital travel sales
  • ...8 more annotations...
  • Upon a tourist's entry into a particular zone or establishment, such as a hotel that the tourist has already booked, the OTA is able to send announcements and offers regarding restaurants, events and other attractions in the vicinity.
  • Online travel agencies can collect information such as the traveler’s age, marital status and number of children (if any), most visited places, preferences and travel behaviors to target travel services and deals.
  • n particular zone of a city, village or other tourist destination, a geofencing can be used to drive awareness and enable visitors to book local restaurants or hotels; buy tickets for attractions, museums, concerts or other events; or shop retail malls and outlets.
  • A beacon is a Bluetooth Low Energy (BLE) device that transmit signals normally up to 50 meters.
  • An OTA might use beacons to advertise deals on tickets. Guests in a hotel or resort can receive personalized offers, such as discounts with affiliated restaurants, nightclubs, retail stores and museums, through their mobile devices.
  • Proximity marketing affords flexibility and convenience for planning vacations or trips.
  • Now, travelers can explore on the go once they arrive and choices and arrangements can be made at the destination.
  • By using online data, mobile app data and location information, OTAs can provide personalized recommendations to consumers for booking additional services, enhance customer relationships with a sustainable brand loyalty and enhanced customer lifetime value (CLV).
  • esant151 on 08 Jun 21
     
    In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
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  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Alejandra Kravets

11 new hotel wonders - CNN.com - 0 views

www.cnn.com/...index.html

shared by Alejandra Kravets on 16 Apr 12 - No Cached
  • The 11 hotels on our list all opened within the last four years, and each is an example of awe-inspiring design in its own right.
  • Yas Viceroy Hotel (Abu Dhabi) This 499-room hotel was the first to be built straddling a Formula 1 racetrack
  • The structure consists of a pair of 12-story towers joined by a sweeping, 700-foot curvilinear skin of glass and steel -- actually 5,800 pivoting, diamond-shaped glass panels that reflect the sky by day and are illuminated up by an LED system at night.
  • Alejandra Kravets on 16 Apr 12
     
    This article emphasizes the importance of building structure in 11 Hotels around the world. How customers are attracted and willing to pay to stay in this unique hotels based on their inspiring architecture. Seven out of the 11 hotels are under $200 a night! The famous Marina Bay Sands in Singapore just opened in 2010, this trio of 55-story towers consists of 2,561 hotel rooms, plus a casino, museum, convention center, waterfront promenade, shops and restaurants. The towers are connected at the top by the cantilevered, two-and-a-half-acre SkyPark, home to gardens, 250 trees, a public observatory and a 492-foot swimming pool -- all perched high in the sky like a fantastical cruise ship forever suspended in midair
mmorr116

Virtual reality tourism ready for takeoff as travellers remain grounded | Virtual reali... - 2 views

www.theguardian.com/...-as-travellers-remain-grounded

VR tourism

shared by mmorr116 on 24 Oct 21 - No Cached
  • Experts say pandemic could provide watershed moment for technology, potentially leading to more sustainable tourism
  • With globe-trotting banned in the pandemic, increasing numbers of people are turning to virtual reality to relieve pent-up demand for travel.
  • As historic sites are damaged through mass tourism, recreating them in VR could help conserve them.
  • mmorr116 on 24 Oct 21
     
    As an example of VR use for sustainable tourism, on October 16, the Boca Raton Museum of Art in Florida debuted the first of its kind, full-motion, 360-degree, interactive VR experience of the Machu Picchu and the Golden Empires of Peru exhibition. In order to preserve this historic site, less than one million visitors are allowed in each year. On-site use of VR tech for a synchronous guest experience is also being explored and has the potential to be disruptive to use of tour guides. Plus, VR technology provides such rich immersive travel experiences that traditional marketing tools like pictures or standard print ads cannot match.
anaferia

AI Robots: 18 Top Examples of Artificial Intelligence in Robotics 2022 | Built In - 0 views

builtin.com/...robotics-ai-companies

shared by anaferia on 13 Sep 22 - No Cached
  • Artificial intelligence is a branch of computer science that seeks to develop technology to simulate the workings of the human brain.
  • AI has been used to develop and innovate intelligent machines that can be used for everything from manufacturing to assisting healthcare providers.
  • Robotics dates back to 1898, when Nikola Tesla used radio waves to remotely direct the movement of a robot boat in a miniature man-made pond during an electrical exhibition at Madison Square Garden in New York
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  • British polymath Alan Turing explored the mathematical potential of AI. He believed if people could use information and reason to solve problems, why couldn’t computing machinery do the same thing,
  • Top Companies Using AI Robot Technology
  • AI robot Shakey
  • marked the first mobile robot that could reason about its actions, according to the Computer History Museum
  • Companies Using AI Robot Technology
  • Miso Robotics creates AI robots for use in commercial kitchens.
  • Piaggio Fast Forward’s AI robot acts as an extra set of hands
  • Cruise combines AI with machine learning and robotics to develop self-driving, autonomous cars.
  • Starship creates autonomous robots that help to deliver items within a 4-mile radius.
  • Brain Corp’s proprietary technology makes AI robots adaptable and flexible so they can navigate unstructured environments like warehouses and store floors.
  • Outrider produces autonomous, zero-emission systems for yard operations to promote safety, efficiency and sustainability.
  • Skydio is a drone manufacturer using AI to develop technology for autonomous flight
  • Diligent Robotics uses AI to build robotic assistants for the healthcare industry.
  • AMP Robotics puts AI to work to automate recycling.
  • Perceptive Automata uses machine learning to help autonomous vehicles predict human behavior.
  • Hanson Robotics creates AI robots that not only have a human appearance, but also operate with human-like characteristics.
  • Autonomous aircrafts play a role in delivering goods to remote locations, where it’s difficult to get vehicles into the area or cost prohibitive to attempt the delivery.
  • Elroy Air uses AI in its autonomous Vertical Take-Off and Landing cargo aircraft called Chaparral. The AI robot can carry 300 to 500 pounds over a 300-mile range. 
  • UiPath’s Robotic Process Automation software instills AI into robots to help them perform repetitive tasks more efficiently and learn while they go.
  • Neurala created “The Neurala Brain,” AI software that makes an array of devices more intelligent.
  • Sea Machines creates autonomous technology for the marine and maritime industry.
  • Veo Robotics creates industrial robots with 3D sensing, AI and computer vision capabilities that enhance manufacturing operations.
  • iRobot uses AI in engineering home robots like the Roomba robot vacuum and Braava mopping robots.
  • Boston Dynamics’ Spot robot looks like an AI dog robot, and it “has an inherent sense of balance and perception” that’s a product of an AI style the company refers to as “athletic intelligence.”
  • anaferia on 13 Sep 22
     
    As you read and examine the article, you will find that there have been many technological developments in AI and robotics. It has intrigued many on how applying intelligence to robotics will further innovations. Additionally, the article mentions how robotic dates back to 1898 and Nikola Tesla/s story and how fifty years later, Alan Turing, a mathematician explored the potential of AI. Moreover, as the two were combined together to create an AI robot currently many top companies have adapted the use of AI or AI robot technology to help in different industries with different services and duties.
mmdmd99999

Man vs machine: examining the three themes of service robotics in tourism and hospitali... - 0 views

link.springer.com/...s12525-020-00434-3

shared by mmdmd99999 on 07 Jul 22 - No Cached
  • There is a growing need in the tourism and hospitality literature to harmonise service robots and artificial intelligence’s
  • Service robotics and related tourism and hospitality research follow three basic themes: deployment, acceptance and ethical considerations.
  • robot guide at a museum, a bag-drop robot at an airport and a robot chef at a restaurant
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  • potential to add $13 trillion to the global economic output by 2030.
  • Crowne Plaza deploys a robotic butler to deliver food and drinks to hotel guests
  • Royal Caribbean Cruises introduced robotic bartenders that mix two drinks per minute from an endless list of cocktail combinations
  • identify four intelligence types: mechanical, analytical, intuitive and empathetic.
  • Service robots are currently perceived as at a disadvantage regarding executing emotionally complex tasks. Consequently, a well-trained human workforce still performs such tasks better
  • point out that service robots should not look too human, because if they do, people will expect them to act like real humans
  • Henn na Hotel in Japan, which is mainly staffed by robots. At the front desk, polyglot robots greet the guests and help them check in or out. A robot stores the guests’ luggage in their rooms, for which they do not need a key, since the hotel uses a face recognition system
  • Of these projected at-risk jobs, it is estimated that automation will put approximately 30% of service and sales workers’ jobs at risk. This risk is projected to triple from 10% in 2027 to 30% in 2037
  • jobs across all industries are at risk.
  • the use of service robots and AI will be competed away in reasonably efficient markets and lead to an overall increase in consumer welfare. Increases in productivity, wealth and income due to AI and robotics should also stimulate the creation of new jobs
  • mmdmd99999 on 07 Jul 22
     
    indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss
dvieg001

The Impact of AR and VR Technology on the Tourism Market - 1 views

pixelplex.io/...ar-and-vr-in-tourism

technology travel tech

shared by dvieg001 on 05 Jun 22 - No Cached
  • the major factors that drive the demand for AR and VR tourism are the increasing awareness of AR/VR
  • The global AR and VR market is projected to grow at a high CAGR, reaching $304.4 million by 2023.
  • AR and VR tourism has enabled the industry to enhance their services, offering stay-at-home travel experiences for people who are not yet willing to travel.
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  • R travel experiences by providing users with interactive 3D tours
  • VR is a great tool for travel agencies that want to encourage more bookings and increase their sales. For instance, Amadeus is already developing and testing its Virtual Reality Search and Booking Experience as a travel booking option.
  • Virtual reality travel
  • Virtual hotel tours
  • Immersive navigation and guided tours
  • Test drive excursions
  • AR/VR-powered museums
  • Beacons are special AR technologies that use low Bluetooth connections to communicate with users’ smartphones.
  • At present, hotels make up the majority of the businesses taking up this technology. They place beacons on physical objects and strategic locations such as hallways and lobbies. The technology enables visitors to receive real-time information on hotel activities, special offers and more. Beacons have a number of other uses too, such as allowing guests to unlock their rooms or streamlining the check-in process.
  • dvieg001 on 05 Jun 22
     
    I chose this article because it has good examples of how AR and VR has the possibility to change the guest experience in the hospitality industry. It also talks about beacon technology that has been used by companies for marketing purposes. Using bluetooth technology and by placing small devices through out a hotel property, hotels can send signals to guests devices that generate suggestions or things to do, places to eat or even to have digital keys for their rooms
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