Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views
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Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
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Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
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Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
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Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
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Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
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Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
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A proximity marketing strategy is highly useful for business owners to influence local area consumers.
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The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.