The Impact of AR and VR Technology on the Tourism Market - 1 views
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the major factors that drive the demand for AR and VR tourism are the increasing awareness of AR/VR
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AR and VR tourism has enabled the industry to enhance their services, offering stay-at-home travel experiences for people who are not yet willing to travel.
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VR is a great tool for travel agencies that want to encourage more bookings and increase their sales. For instance, Amadeus is already developing and testing its Virtual Reality Search and Booking Experience as a travel booking option.
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Beacons are special AR technologies that use low Bluetooth connections to communicate with users’ smartphones.
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At present, hotels make up the majority of the businesses taking up this technology. They place beacons on physical objects and strategic locations such as hallways and lobbies. The technology enables visitors to receive real-time information on hotel activities, special offers and more. Beacons have a number of other uses too, such as allowing guests to unlock their rooms or streamlining the check-in process.
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I chose this article because it has good examples of how AR and VR has the possibility to change the guest experience in the hospitality industry. It also talks about beacon technology that has been used by companies for marketing purposes. Using bluetooth technology and by placing small devices through out a hotel property, hotels can send signals to guests devices that generate suggestions or things to do, places to eat or even to have digital keys for their rooms