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Xue Yan

Why Internet Marketing Is So Important for Hotel Businesses? - 0 views

ezinearticles.com/?Why-Internet-Marketing-Is-So-Important-for-Hotel-Businesses?&id=7366900

shared by Xue Yan on 09 Nov 12 - No Cached
  • the Internet has changed the very way communication and marketing is perceived
  • Internet marketing is an umbrella term to classify a range of practices, that may involve Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC) campaigns, Content Marketing, E-mailers, Article and Blog distribution with a backlink to your hotel website, Online Booking Engines, OTA management, website analytics and campaign tracking, and many more.
  • Internet marketing also have some special benefits for hotel properties
  • ...2 more annotations...
    • TIANJIAN ZHANG
      TIANJIAN ZHANG on 10 Nov 12
       
      Internet marketing is a very important component of overall hotel business, and hoteliers can ignore it only at their own peril. An effective online hotel marketing strategy involves piling up of vast mental and material resources, and channeling them where it matters most i.e. to the right audiences. As hoteliers are trained into different enterprises, most of them have neither the time or the skills required for online marketing, and the majority of them outsource this work to companies specializing in online marketing.
  • A successful internet marketing campaign is one, that can strike a perfect balance between all these various practices associated with E-marketing.
  • Long Jin on 09 Nov 12
     
    This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.
  • Xue Yan on 18 Nov 12
     
    The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.
  • Gaby Belardo on 19 Nov 12
     
    Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.
YU CHEN

Meeting Technology Do's and Don'ts - 0 views

meetingsnet.com/...ing-technology-do-s-and-don-ts

Event planning meeting technology guideline tablets

shared by YU CHEN on 09 Nov 12 - No Cached
  • There are so many great companies out there with lots of great ideas, but any new technology needs to be compatible with current systems in order to be most effective.
  • While most people have smartphones these days, remember that not everyone does. For those who don’t, use kiosks or other ways to update them on session changes or information about the meeting.
  • Do something just because it’s a hot new technology.
  • YU CHEN on 09 Nov 12
     
    This article is a guiline about how to use proper technology for your organization and events. DO 1. Think about integration. 2. Understand your audience. 3. Use tablets to manage the show. DON'T 1. Do something just because it's a hot new technology. 2. Think only about your attendees. 3. Ignore new technology tools. There are many new technologies being applied, but new technologies needs relevant hardware to assort. The meeting space may have not compatible hardware to use all those new technologies; the audience may have not smartphone to access those technologies. The meeting planner should take care of the gap between new technologies and existing system. Meeting planner should choose a new technology base on whether it can solve core problem or not. And meeting planner should always keep trying to use new compatible technology tools to serve meetings.
Rui Zhu

Event Marketing Software & ROI tracking - Marketo - 0 views

www.marketo.com/...easy-events

event roi software

shared by Rui Zhu on 13 Nov 12 - No Cached
  • Setting up and categorizing events Connecting the event to a webinar or partner system such as Cisco WebEx® or Salesforce.com® campaigns Cloning an event, including emails, forms and landing pages, to minimize configuration for future events Managing event check-ins with our unique iPad app. Analyzing the effectiveness of the event with easy-to-use flexible reports
  • Rui Zhu on 13 Nov 12
     
    Some differences exist between organisations that run events for profit motives and those that are not-for-profit oriented. Government grants are seldom achievable by for-profit enterprises. Small scale events run by not-for-profit organisations are likely to be funded by participant fees. Larger scale events, whether run by for-profit or not-for-profit enterprises will likely need substantial support through commercial sponsorship. In many cases, fees paid by people who spectate can be a worthwhile source of income.
anonymous

Conference News - Presentation Solutions - Cvent Makes Over 100 Improvements to Its Mee... - 0 views

www.successfulmeetings.com/...s-Meetings-Technology-Products

shared by anonymous on 16 Nov 12 - No Cached
  • According to the company, the new enhancements are expected to improve the user experience for both event planners and venues by offering "more robust, easier to use technology."
  • Planners and suppliers now have mobile access to the Cvent Supplier Network,
  • planners can now review and manage RFPs from their mobile devices while suppliers can view and act on group business leads, "leading to faster response times and improved client satisfaction."
  • ...2 more annotations...
  • Hotels can now integrate Cvent's web surveys with TripAdvisor, allowing post-stay survey data collected through Cvent's platform to be published automatically to TripAdvisor.
  • "Technology needs to evolve at a very fast pace to keep up with the demands of the market and we are committed to continuous innovation and providing best-in-class solutions to our users."
  • anonymous on 16 Nov 12
     
    Cvent, a meetings technology company, has gathered feedback from meeting planners and venues and responded by adding 100 enhancements to their online product. The company is looking to better the users experience and provide easy to use technology. The company's web survey, event management, strategic meetings management, and supplier network have all been improved with new technology. I think this type of business between suppliers and buyers in the meetings/events industry will be the main form of communication in the future. 
Xu Wang

Emerald | Have human resource information systems evolved into internal e-commerce? - 0 views

www.emeraldinsight.com/journals.htm

shared by Xu Wang on 01 Dec 12 - No Cached
  • Human resources (HR) have been a well-established function in organizations for decades,
  • the department was typically perceived by many organizations as a “necessary evil,” that is to say, as an essential but in no way profitable or advantageous element,
  • even at the current time HRIS is not limited to technological elements alone, such as computer hardware and software applications, but also includes the people, policies, procedures, and data required to manage the HR function.
  • ...55 more annotations...
  • Nevertheless, these well-accepted attributes of HR have been challenged in the past few years, as several indicators reflect fundamental changes within the HR function,
  • although little has changed in this function over the past decades, there are growing expectations that HR will improve corporate competitive advantages by adding real measurable value to the organization.
  • The apparent difficulties in upgrading HR to a strategic position in organizations result in missed opportunities especially in hospitality and tourism, where the human capital has substantive potential to improve the competitive advantage of enterprises, particularly due to the growing competitiveness of the industry, as well as the centrality of the human element in the delivery of hospitality products and services
  • The second change in contemporary HR which, interestingly, is closely related to the previous one, is the growing trend of incorporating advanced information technology (IT) in HR practices.
  • There is extensive evidence to the growing transfer of HR functions to digital formats, as can be seen in the growing popularity of human resource information systems (HRIS) among organizations. HRIS is currently perceived as one of the important factors influencing the role of the HR function, as well as the workplace as a whole. Although in many aspects, technology remains under-utilized in HR functions (Jones and Hoell, 2005), recently its effects have begun to be evident in many organizational aspects,
  • Furthermore, it is widely argued that the adoption of HRIS is likely to promote HR to the awaited position of strategic partner in the organization. The main reason for this is that by using HRIS, HR professionals can improve their performance by gaining better knowledge of the organization and its employees, thus facilitate participation in strategic planning and implementation. In addition, by improving the efficiency and effectiveness of the HR day-to-day administrative tasks, HRIS allows the HR staff to dedicate more time to strategic decision making and planning, which consequently provides more value to the organization to enhance its position within it
  • modern HRIS make optimal use of internet and web capabilities for performing their tasks
  • successful HRIS support the planning and implementation of managerial key processes in the organization, such as executive decision making, technology selection, interdepartmental integration, and organizational reporting structures.
  • Intranet-based employee self-service (ESS) provides employees direct access, mainly through a web browser but also through a centralized kiosk, to personal HR-related information. Thus, the employees can individually handle transactions that used to be carried out by HR personnel,
  • Both MSS and ESS create a trend of delegation of responsibilities and activities that were once considered to be the domain of HR professionals and administrative personnel, directly to employees and managers
  • HRIS was seen mostly as a special form of office automation systems, the emphasis being on reducing costs and staff while making the standard HR tasks more efficient
  • In addition, in today's workplace the HR tasks have become more complex, along with organizational trends such as globalization, consolidations, strategic partnerships, and greater than ever governmental and regulatory reporting requirements for employees.
  • Therefore, from the administrative perspective, by providing powerful computing capabilities, HRIS are changing and improving procedures and processes that were carried out less efficiently before,
  • the automation of routine transactions provides HR professionals with time to perform strategic functions related to the human capital
  • HRIS allow the firm to be proactive in HR planning, by giving managers a constant flow of employee information
  • since HRIS can significantly improve the way employees and managers communicate with each other through various communication channels, this improves the flow of information and expertise throughout the organization, thereby enhancing the firms' strategic capabilities
  • Another prominent perceived characteristic of the HR function has been its reliance on relatively low-tech methods in implementing its tasks
  • Although HRIS can provide both administrative and strategic advantages, it should be noted from the onset that they are usually expensive systems to purchase and implement. Designing and implementing customized HRIS, adapted to the specific needs of the organization, will significantly enhance its functionality, but will result in increased software and hardware costs, as well as time-to-deployment
  • the initial costs of developing such HRIS are high,
  • In order to reduce the costs of HRIS, an organization can purchase off-the-shelf applications composed of HR database programs, aimed at meeting the general needs of HR functions
  • These findings point to the vital need of the HR function to provide evidence of the effectiveness of HRIS, for the purpose of attaining the executive management support for the change.
  • for a successful implementation of HRIS, it is no less important to obtain the support of managers and employees in the organization. Although modern HRIS offer clear advantages to managers, through the use of MSS, for better management of their staff, the implementation of such systems is likely to be followed by a certain level of resentment on the part of the managers. Since MSS transfer the responsibility of performing employee HR-related transactions from the HR staff to the direct managers, many of them are frustrated since they feel that additional administrative tasks are being imposed on them
  • Another relatively common problem, concerning both the implementation and the flowing management of HRIS, is the question of who is in charge of the system. Since the successful development of HRIS requires the input of both the IT and the HR departments, it is not uncommon for disputes over areas of responsibility to break out between these departments.
  • Other territorial conflicts around HRIS may arise when departments feel that the system expropriates some of its authorities; for example, the payroll department might resist HRIS that combines payroll functions. A possible solution to such a problem can be the establishment of cross-functional teams that run HRIS projects
  • the implementation of HRIS raises both ethical and legal issues that need to be addressed by the organization. First, the use of relational database technology provides access to more detailed employee information than ever before.
  • Second, HRIS usually contain private information on the employees, while the access to this information is often allowed to employees outside HR, as well. As a result, some employees feel that their private lives are not protected adequately.
  • The hospitality industry is characterized by a higher turnover rate than other sectors of the economy
  • Traditionally, HR in organizations has utilized low-tech methods in recruitment.
  • Internet recruiting benefits both the organization and the job seeker's perspectives (Pearce and Tuten, 2001; Singh and Finn, 2003). The benefits to the recruiters include: Cost savings, as it is significantly cheaper to advertise on the internet than in a newspaper. Compared to the use of professional search firms (also known as headhunters) the amounts saved are even higher. Recruiters generally receive more applications, which results in a greater pool of candidates from which to choose. Recruiters may receive applications faster, often even on the same day a position is announced. Improved ability to target a specific audience, thereby decreasing future turnover. Time saving, as more unqualified or unfit applicants can be eliminated, through online contact, in the initial phases of the recruitment process.
  • On the other hand, internet recruitment is not without limitations.
  • Once the recruitment process has ensured a large pool of applicants to choose from, the next phase is to select the most suitable candidates.
  • Traditionally, these selection methods involve the visit of the candidate to the organization or, to a lesser degree, to an assessment center, for interviewing, pen-and-paper testing, or situational testing, including group dynamics.
  • The use of advanced technology allows the selection process to complete the widespread online recruitment methods.
  • Nevertheless, the main impact of technology in selection procedures is in relation to employee interviewing and testing.
  • Anderson (2003) broadly described the prominent technology-based selection procedures, along with an assessment of their acceptance and effectiveness.
  • Adequate training is essential in providing quality services, yet traditionally hospitality organizations have not invested adequate resources in training their employees (Conrade et al., 1994). Most of the knowledge and skills of hospitality employees is transferred through on-the-job training,
  • However, as noted by Collins (2004), delivery of organized and structured training programs in the hospitality industry is a constant challenge, mainly because of the size and geographical dispersion of the workforce, as well as the extensive resources – financial, work, and time – needed to establish in-house training programs.
  • Although technology-based training methods have been available for a long time, the hospitality industry has usually lagged behind other sectors in adopting them.
  • Web-based training (WBT) can deliver courses nationwide or worldwide at all time zones to any connected computer, and is easy to update and monitor.
  • Effective performance evaluation plays a critical role in the successful implementation of organizational strategy and in gaining a competitive advantage. Therefore, in addition to important HR decisions that greatly rely on performance evaluation, such as promotions, outplacements, dismissals, many organizations link performance to compensations and rewards. As noted by Bowley and Link (2005), a performance-based compensation plan, often known as “pay-per-performance,” should reflect the organization's goals.
  • the traditional methods, based on a disconnected blend of discrete applications, spreadsheet programs and paper-based systems, to communicate goals, track employee performance and manage compensation, are insufficient in the contemporary challenges of linking performance evaluation to organizational strategy (Bowley and Link, 2005). Yet, although sophisticated HRIS were developed to meet these contemporary challenges, Ensher et al. (2002) found little effect of HRIS on the process of performance management among HR executives, who still rely on paper-and-pencil administration and hard copy documentation of employee evaluation.
  • Nevertheless, CPM has drawbacks that are highly relevant to a service industry such as the hospitality industry (Miller, 2003). The main concern that CPM raises is that reliance only on quantitative criteria is likely to lead to the neglect of more qualitative aspects of performance.
  • Consequently, an effective CPM must be followed by the establishment of an employee development plan, designed in collaboration with his/her supervisor. The second application of technology in appraisal management is online evaluation and appraisal software (Miller, 2003). In contrast to the aforementioned CPM, in these cases technology facilitates delivering performance feedback, rather than generating the actual evaluation outcome.
  • 360° feedback,
  • In addition, evaluation software packages can be used as stand-alone applications or as an integral part of the organization's HRIS, which offers computerized standard evaluation forms. The use of user-friendly software in evaluating employees allows managers to focus more on the contents of the evaluation, rather than on the forms.
  • Therefore, the use of computer software programs allows better coping with these challenges, while saving time and money.
  • While the organization enjoys the reduced need for complex bureaucracy, the employees enjoy better control and enhanced anonymity, as there is no need for dealing directly with HR staff on personal financial matters.
  • The use of HRIS has significant impact on the current affairs between the management and the employees, as well as the characteristics and the environment of the contemporary workplace. From the administrative perspective, through the HRIS the managers and the employees have access to relevant information on employee work rules, policies, and regulations on issues like privacy, illegal discrimination, and work diversity. In addition, the HRIS can assist discharged or displaced employees in finding alternative employment, by providing links to career counselors, training programs, and information, all of which are required for a successful and effective job search
  • technology has changed the nature of the workplace and employer-employee relations more fundamentally than just providing more accessible information.
  • Traditional e-commerce technology provides product/service, promotion, placement, and pricing strategic initiatives to external constituents through the use of extranet platforms merged with intranets (for instance, customer relationship management). HRIS technology provides the same initiatives through the use of intranets merged with extranet platforms (for example, recruitment). Thus, HRIS technology may be considered to represent internal e-commerce systems, which are crucial to the alignment of HR functions within strategic initiatives aimed at sustainable competitive advantages.
  • The evolution of HRIS platforms provides a range of tools for use by enhancing employee-employer relationships. The full service range of HRIS functions brings human capital closer to the strategic direction of the organization.
  • However, the technology is merely a tool that may enhance strategic alignment.
  • There is also evidence from the literature that a disengagement of the HR function from strategic initiatives exist in many hospitality enterprises.
  • It is common knowledge that the hospitality industry is labor intensive with many points of intimate service interactions of long duration. HR will produce sustainable competitive advantages for those firms that include the HR function in a united strategic direction.
  • The literature identifies the advantages of aligned human capital as a means to accomplishing sustainable competitive advantage for enterprises.
  • Xu Wang on 01 Dec 12
     
    This article is a research paper did by Amir and Beer-Sheva. The purpose of this paper is to discuss the impact of technology on the human resources function in organizations, in general, and in hospitality firms, in particular. At the beginning, it introduced the role of human resources department in organizations for decades. And the trend or changes in contemporary human resources. Then it came out that we cannot skipped the effect of technology on the HR function, especially in tourism and hospitality industry. So, next it gave the definitions of HRIS by introducing technology. And list some advantages and challenges of using HRIS. In the end, it listed how technology put infusion across HR function, including recruitment, selection, training, performance evaluation and compensation, payroll, benefits and pension administration, labor relations and outplacement.
Zeng Yue

Lodge Reservation Software provides a better booking system « Hotel Managemen... - 0 views

hotelmanagementsoftware.wordpress.com/...ovides-a-better-booking-system

lodge reservation software hotel system

shared by Zeng Yue on 16 Jan 13 - No Cached
  • Lodge reservation software allows and helps the lodge owners to find updates of every activity happening in the lodge, related to the departments in the lodge management system. This provides an actual figure and picture of the occupancy and lodge reservation status.
  • Lodge reservation software
  • Being a lodge owner, your main concern would be better reservation facilities for the guests. Often, in the absence of a good reservation system lodge owners loose a good number of guests due to misinformation. Misinformation, here in the lodge management system is mainly concerns with the actual position or status of the rooms in the lodge.
  • ...1 more annotation...
  • In any case, the automated system of lodge reservation allows the guests to check the status online
  • Zeng Yue on 16 Jan 13
     
    This article talks about lodge management system, which beyond to a software, is mainly deal with reservation system and the updates of every activity in the lodge, make sure information that guests required is accurate and fast, this article mainly tell about the function of the lodge management system and the different between the earlier lodges.
Sarah Black

The Big Salad Turns to Inventory Management Solution - Restaurant News - QSR magazine - 2 views

www.qsrmagazine.com/...-inventory-management-solution

shared by Sarah Black on 18 Jan 13 - No Cached
  • Sarah Black on 18 Jan 13
     
    This article discusses a newly-formed partnership between The Big Salad and WhenToManage. WhenToManage is considered a pioneer for hospitality cloud-based software solutions. The Big Salad formed this partnership with them for their web-based inventory management software. WhenToManage is able to direct its efforts to all of the requirements for The Big Salad, and is designed "to make tedious management tasks simple and accurate". The CEO of The Big Salad anticipates being able to spend more face time with customers and FOH  since he won't have to stay in his office doing work. Yield management of items used in batch recipes/butchering, and analysis of usage trends are just a few customizable options WhenToManage offers. It can even be a complete operations package when coupled with its POS intelligence and employee scheduling software. Since all operational data from each location can be viewed on one dashboard, this software will be a huge aid to companies focusing on integrating and simplifying operations for their franchises.
Sasha Bravo

Despite the Mobile Hype, Fixed POS Continues to Grow | News | Apparel Magazine(AM) - 0 views

apparel.edgl.com/...xed-POS-Continues-to-Grow85033

shared by Sasha Bravo on 01 Mar 13 - No Cached
  • Much has been made about the replacement of traditional point-of-sale terminal devices by mobile phones and tablets, but the overall penetration of POS devices continued to expand 3.9 percent in North America and 4.6 percent around the globe in 2012,
  • The company released the latest results of its POS Vendor Shipments Database, showing growth in all four major worldwide regions
  • Despite challenges from mobile devices and e-commerce growth, new store concepts and greater penetration of PC-based POS continue to offset those challenges as the point-of-sale remains the center of the customer interaction
  • ...3 more annotations...
  • We are seeing the greatest changes occur not between the technologies but between the vendor composition and market share positions
  • HP is now the second largest supplier of POS Systems worldwide, rising from the #20 position just 10 years ago. Add to HP's share standard PCs purchased and repurposed by small businesses for POS and the company would have the #1 position.
  • The value of the North American POS Market topped $7.8 Billion for the first time in 2012 Brazil, Mexico, China, India and certain Middle Eastern countries are driving POS adoption at the fastest clips. The POS Vendor Shipments Database and other research reports on the POS industry are available immediately from the company website. Rate this Content (5 Being the Best) RatingRatingRatingRatingRating 12345 Current rating: 0 (0 ratings)  
  • Sasha Bravo on 01 Mar 13
     
    This article shows how despite the trend into mobile devices and tablets, the industry growth of fixed POS system is still ahead. it is very interesting to see these findings, since nowadays all one seems to see or read about is this addiction to mobile devices and tablets. The article found growth in all the major regions of the world, which clearly states that this is not a random occurrence.
hui wang

The Advantages of Point-of-Sale Systems | eHow.com - 0 views

www.ehow.com/ges-point_of_sale-systems.html

evaluation restaurants controlling cost benefits

shared by hui wang on 01 Mar 13 - No Cached
  • Point-of-sale systems have replaced traditional cash registers
  • Price Adjustments
  • With a point-of-sale system, you can enter promotion codes for customer discounts
  • ...1 more annotation...
  • You can have your point-of-sale system tailored to your industry
  • hui wang on 01 Mar 13
     
    This article is to emphasize the importance of point of sales system, including the advantages that help restaurant operating business every. For instance, counting is the simplest approach to checking your inventory on the shelves in a small business and this is called stocktaking, especially, for small businesses, like a small toyshop, stocktaking is a thoroughly practical approach. However, most of the time stock management is not that simple, and sometimes the practical option is not the best option. There can be discrepancies between the physical and the stock records, especially when it concerns annual stock management. This is why it is advisable for every business owner to use computerized POS systems in stock management. The best thing about having a computerized POS System in the retail business is: as new stocks arrives and as it is sold, it keeps the stock levels current and updated, hence making it is easier to identify which items are selling and which items are not. A POS System is also good in checking for any obsolete or out of date stock that needs to be disposed. For the managers, if they are still counting the inventory manually on the shelves or in the warehouse, something should be thought twice about the lacking of efficiency method, for there are many advantages in using a POS System mentioned in this article. One advantage of a POS System is its ability to help the business achieve detailed real-time stock level information. In addition, a POS System can also give some information such as weather forecasts, public holidays and major sporting events, which can be of great help in determining the stock level of seasonal products. Managers can now efficiently and effectively handle their stock management accurately.
YIZHE YANG

Emerging Technologies & eTourism | International Centre for Tourism & Hospitality Resea... - 0 views

www.bournemouth.ac.uk/...technologies-and-etourism.html

Technology

shared by YIZHE YANG on 23 Mar 13 - No Cached
  • YIZHE YANG on 23 Mar 13
     
    Professor Dimitrios Buhalis --Theme Leader of Emerging Technologies and eTourism. Since the 1980s, Information Communication Technology (ICT) has been transforming tourism globally and has dramatically transformed the best operational and strategic practices in the industry. eTourism has given scope for the development of a wide range of new tools and services that facilitate global interaction between players around the world.
  • YIZHE YANG on 23 Mar 13
     
    The interaction between technology and tourism in recent times has brought fundamental changes to both the industry and our perceptions of its nature. Increasingly, ICT plays a critical role for the competitiveness of tourism organisations and destinations as well as for the entire industry as a whole.
Kai Zhang

GrandStay Hospitality Selects ZDirect for eMarketing and eCRM | News | Hospitality Maga... - 0 views

hospitalitytechnology.edgl.com/...-for-eMarketing-and-eCRM-85426

shared by Kai Zhang on 27 Mar 13 - No Cached
  • Kai Zhang on 27 Mar 13
     
    This article introdeced that GrandStay Hotels selected ZDirect for its eMarketing. This toolwill enable each property to send eletronic guest comfirmations, pre-arrival email promotions, psot-stay satisfaction surveys. It also can help to establish twp-way communication between the hotel and guests. GrandStay will use ZDirect to manage custom databases, optimize dilivery rates, create w-questionaires, analyze ststistical reports, and use purchasing habits and shopping preferences to attract the best customers, and so on.
Yujia Xie

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

www.hospitalitynet.org/...4050985.html

hotel proximity marketing mobile guests

shared by Yujia Xie on 26 Mar 13 - No Cached
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media", it is clear that the future of hotel marketing is ready to evolve.
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers. Not a sign, and not a text-based advertisement, this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment - and at moments of maximum influence.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. Proximity marketing provides a new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction – all through their mobile devices and without leaving their hotel room or the property.
  • ...3 more annotations...
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. Two of the fastest-growing marketing channels today are mobile devices (19.4% growth by 2016), and digital out-of-home (DOOH with 15.2% growth by 2016). By combining these advertising channels, instead of just simply displaying advertisements to guests-hotels can now make a connection, tap guests on the shoulder, and give them something exclusive that entices them to act on the advertisement.
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction and exclusivity. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend.
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
  • Yujia Xie on 26 Mar 13
     
    As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.
Sarah Black

A New Meeting Frequency - 0 views

www.mpiweb.org/...A_New_Meeting_Frequency

shared by Sarah Black on 05 Apr 13 - No Cached
  • Sarah Black on 05 Apr 13
     
    "A New Meeting Frequency" discusses near-field communication (NFC) and its gaining popularity with the meeting and event planning industry. This form of communication enables smart devices to have communication between each other; one acts as the writer, the other as the reader. According to meeting tech consultant Corbin Ball, "NFC marks the next step toward a cashless and paperless society".  Barclaycard and Chase, just to name a few, have adopted ISIS Mobile Wallet which lets customers make payments and collect rewards. "Industry professionals are beginning to see adoption in interactive events and business-to-customer trade shows", and are present in some current NFC applications. Contactless payment, automated ticketing, social networking, exchange of information (maps, business cards), registration, attendance access and control are some of the major ways this technology is utilized presently in the industry. Usage is slowly on the rise, particularly with regard to corporate networking events, and potential is huge.  NFC technology is extremely innovative, saves money and can be a great marketing tool.
anonymous

protel App connects housekeeping staff with the front desk - 0 views

www.protel.net/...protel-app-housekeeping

hotel technology mobile solution software

shared by anonymous on 21 May 13 - No Cached
  • anonymous on 21 May 13
     
    This article shows a new app: PROTEL HOUSEKEEPING for iPhones or Ipads, designed for the hotel industry, a great way to keep connection between the housekeeping staff and the frond desk. This app allows the housekeeping or janitors to introduce any change in the room, take pictures or new request from the guests to be show immediately to the front office. This app seems to be very efficient because it save time for both departments and no matter if some areas of the hotel does not have WLAN, the app keeps running and saves the info; once the device get connected with the WLAN, all the information introduced outside the connection will be automatically synchronized, keeping a real time interaction between front office and the housekeeping staff. In my opinion With this software installed in a hotel, the departments can safe time and can make the work easiest, for instance the daily reports that some hotels are use to apply, wont be a problem any more they will be automatically generated with this app as the employee is introducing every change, request, even photos, in real time, instead to reported to the manager, then send someone again to take the picture or introduce the issue in the system, what usually take more time, will also allow to assigned a room to a guest faster than with other methods.
lamia elachchabi

DoubleTree by Hilton launches new YouTube channel - 0 views

www.usatoday.com/...2138489

shared by lamia elachchabi on 23 May 13 - No Cached
  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
  • Want to boast about your last vacation on YouTube? DoubleTree by Hilton has teamed up with Google to create a YouTube channel that lets travelers plan and share details about their trips
  • The same map travelers use to show where they've been around the world pinpoints every DoubleTree location. There are YouTube video tours of several properties and an engine to book rooms. The website also features tips, videos and suggestions for local hotspots from DoubleTree employees who serve as "DTour Guides."
  • ...1 more annotation...
  • They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales.
  • lamia elachchabi on 23 May 13
     
    This article talks about the agreement made between Double Tree Hilton hotel and Google in creating a new You Tube channel that will let travelers share their travel pictures, experiences and other details of their trip. The DTour will allow travelers to upload and post videos from any social network. They can locate the area the website map and then they can add comments, photos and videos. John Greenleaf, global head of DoubleTree by Hilton says "We're really giving people the opportunity not to talk about a specific hotel or airline but about the destinations themselves." D Tour will show all different locations of Double Tree Hotels. According to Megan Danielson, head of the industry travel at Google, hotels should be taking advantage of the increasingly numbers of users of You Tube to advertise their brand. "A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip." The Double Tree hotels can use this tool to build a relationship with customers and people can use this tool to share their travel experiences with other travelers.
lamia elachchabi

Comprehensive IT in Tourism - 0 views

www.sp.uconn.edu/...38inftec.htm

shared by lamia elachchabi on 01 Jun 13 - No Cached
  • lamia elachchabi on 01 Jun 13
     
    There is an information technology revolution that changed not only the economies of countries but also companies of all sizes everywhere. The development of information technology has become a very important component for the competitiveness of companies. The IT revolution has a big impact on the tourism industry and its management. Services are bought before time of their use and away from the place of consumption. Easy access to information and marketing are keys to the success of companies in the tourism industry. Computerized networks and electronic distributions have caused structural changes in the tourism industry. Computer Reservation System (CRS) is a data base program that helps tourism organizations to manage their inventory and make it accessible to their distribution channels partners. Airlines, hotels chains and tour operators are examples of users of the Centralize Reserve System. The growth of tourism demand has only been possible with the use of powerful CRSs. It has helped with: * Easy access for consumers * Transparency of information * Easy to compare information and choices * Greater degree of flexibility * Travelers can book reservations at the last time The growth of tourism supply has also benefited from Computer Reservation System: * CRS is used to manage inventory * Expansion of tourism enterprises globally * Sell products globally * Flexibility in prices * Improve competitive advantage Internet has increased the interactivity between consumers and suppliers. It enables businesses to custom make and facilitates services. The World Wide Web helps distribution of multimedia information. Tourism enterprises will be able to communicate directly to their consumers and custom made the product according to their needs.
Laura Alonso

7 Things You Can Do to Make Internet Explorer More Secure - CIO.com - 0 views

www.cio.com/..._Internet_Explorer_More_Secure

things internet explorer cio com Technology tech software solution

shared by Laura Alonso on 01 Jun 13 - No Cached
  • How well Internet Explorer--or any Web browser, for that matter--protects against attacks and malware greatly depends on whether you keep it up to date and have the right security settings. Here's how to take the proper security measures with Internet Explorer 9 and 10.
  • IE lets you set custom security settings for different zones: Internet, Local Intranet, Trusted Sites, and Restricted Sites. When you visit a website, IE automatically classifies it as in the Internet zone. The exceptions are websites hosted by your local network (say, a site set up for use on your company's network)--then it's Local Intranet--or sites that you've added to the Trusted or Restricted lists beforehand. You can set each zone to a predefined security level and customize the settings as well.
  • Laura Alonso on 01 Jun 13
     
    The article by Eric Geier is mainly an informative piece as well as a basic tutorial of Internet Explorer Settings. Geier focuses on security, the core of a browser's purpose next to actual browsing. He provides a few tricks that aren't always set for users, such as tracking protection, a feature that protects your privacy and reduces pop-ups, especially from unwanted ads. The largest focus of the article is what I find most important, and it's most talked about for a reason. Staying on top of a browser's update is essential for not only the browser's performance but most importantly for your computer's security. To put it into perspective, every time you get on Internet Explorer, it's like leaving your house. If you update your browser constantly, you are always making sure the door is locked. But the longer you wait between updates the more likely the door will be unlocked. And if you completely forget to update for an extended period of time it's like leaving the door open for malware, or malicious software.
Juan Du

354706 HRIS in Tourism pdf free ebook download from bib.irb.hr - 0 views

ebookbrowse.com/-hris-in-tourism-pdf-d51517524

shared by Juan Du on 17 Apr 13 - No Cached
  • Juan Du on 17 Apr 13
     
    The HRIS is important in hospitaity industry. Working environment today is rapidly changing and is much more effected by turbulence.HRIS also called HR modules shoud be defined as and interesection between human resources management. Hr executives rely on internal or external IT professionals to develop and maintain an integrated HRMS.
Hana Musilova

Housekeeping communication gets more efficient, high-tech - 1 views

ehis.ebscohost.com.ezproxy.fiu.edu/...pdfviewer

shared by Hana Musilova on 14 Apr 13 - No Cached
  • Hana Musilova on 14 Apr 13
     
    With the occurrence of new technologies, hotel and resort are constantly looking into running their operations more efficiently, reducing labor costs and enhancing guests' experience. According to the article Housekeeping communication gets more efficient, high-tech The Umstead Hotel and Spa has implemented tray detection technology from Axxess Industries that allows the staff at the hotel to track trays from room service that are passed by the entrance door of rooms giving a signal to the room service staff that they are located outside of the room now and needs to be picked up. Staff also is alerted when a room is available for cleaning. Guests click a button, which sets off another sensor, to indicate they are gone and the room can be cleaned. Another very beneficial technology is the REX system by M-Tech that works in conjunction with a property's PMS system using iPod touch technology. he iPod will show each house-keeper his or her list of rooms for that day, and once a guest checks out-or even leaves the room unoccupied-the housekeeper is notified a room is ready to be refreshed or turned over. Using the REX system allows hotels for more efficient communication between staff and helps tracking all the assigned rooms for the day that need to be serviced. There are many opportunities for hotels to cut enhance guest experience using technologies that allow for better tracking and communications between department resulting in the end of enhancing guest experience and even though hotels might be reluctant to the initial cost of implementation, I am strongly convinced that these solutions are the solutions for the future and will provide hotels with competitive advantage.
Xiameng Zheng

Microsoft Word - HRIS in Tourism.doc - 354706.HRIS_in_Tourism.pdf - 1 views

bib.irb.hr/...354706.HRIS_in_Tourism.pdf

shared by Xiameng Zheng on 09 Apr 13 - No Cached
  • Xiameng Zheng on 09 Apr 13
     
    This is a research paper focuses on studies of linear correlation between hotel categorization and number of beds within hotels which use HRIS. Through the case study and data analysis got the conclusion that HRIS contributes to each business subjects, particularly to service industry due to better quality of HRM activities. Furthermore, the whole tourism demand and hotel competitiveness as well can be indirectly influenced by adequate implementation of HRIS.
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