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drbucky

THE PASSAGE FROM AIRLINE RESERVATION SYSTEMS TO GLOBAL DISTRIBUTION SYSTEMS - ProQuest - 0 views

    • drbucky
       
      This is ridiculously inefficient compared to the amount of time researching today.
  • INTRODUCTION
  • (CRS)
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    • drbucky
       
      The CRS is still in use today but, from my experience, it is accessed less by travel agents than by the end user (the traveler) directly.
  • airline company managers
  • Consumers also seek immediate confirmation of the reservation;
    • drbucky
       
      One of the smart things about the evolution of the GDS is that designers keep the end user (the traveler) in mind and continue to make sure the systems are user friendly and provide assurances to the traveler. This is significant to remember because there are several GDSs out there performing similar functions so, designing customer friendly systems become competitive advantage.
  • GDS also uses the tourism
    • drbucky
       
      A big benefit for organizations that have strong GDSs: This is an excellent opportunity to collect traveler/guest data. GDSs can be used as an amazing marketing tool in providing information to users in real time and collecting data to help learn how to "speak" more effectively with the users
  • Since there are far more young people
  • Through automation, the efficiency of this process has increased tremendously, while valuable information is being supplied to the customer.
  • Even a relatively standardized hote
  • For instance,
    • drbucky
       
      Perhaps one of the strongest reasons GDSs remain popular in the lodging industry is that these systems are built to be incredibly flexible, reflecting variations in seasonal rates for rooms and for different room types.
  • 1. INTRODUCTION
    • drbucky
       
      The reason I was attracted to this article was that the authors provide an interesting history lesson about the role of the travel agent before the advent of modern-day GDSs, including online travel websites, including Travelocity and Expedia.
  • travel agents spent up to 80% of their time doing things that prepared them for making reservations, and only 20% actually making them. But, due to the commission that tourism providers and travel agents relied on, only the 20% generated revenue.
    • drbucky
       
      Important to note that although this article is specifically written about the airline industry, the entire concept relates directly to the GDS of the lodging industry.
    • drbucky
       
      These systems tend to attract younger users - is this a missed opportunity to attract older users or are businesses intentionally ignoring older travelers who may still depend on more traditional travel agent services?
    • drbucky
       
      Costs to use these systems are high but the ROI may be higher than traditional methods because, used correctly, these systems market and sell themselves.
    • drbucky
       
      This section describes how the lodging industry started to incorporate GDSs into their own businesses.
andreagordon99

6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
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  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
    • andreagordon99
       
      Proximity marketing and its importance
  •  
    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
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    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
  •  
    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
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    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
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    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
  •  
    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
swhit149

E-Marketing: Definition, Tips, and Best Practices | Cleverism - 0 views

  • E-marketing is the mix of modern communication technology and traditional principles that marketers usually apply.
  • electronic media, more known as the internet (
  • used by your company via direct emails, blogs, SMS or text messaging, web pages, videos, banners, pictures, advertisements (like pay per click, display or social media advertising)
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  • e-marketing is that its impacts are quantifiable
  • ROI or return on investment can be greater than more traditional marketing strategies.
  • according to your company’s goals, product types, business capacity, target market, and other criteria related to your decision making processes.
  • Complete Accountability.
  • New Marketing Routes
  • Cost Effective Marketing.
  • ew site visitors are search engines.
  • incorporate all key phrases into the text in a natural manner, for at least 3 to 4 times.
  • three main steps
  • Appear on top in Google search results.
  • title of your web page
  • short but descriptive file names for your pictures.
  • Make Google understand your pictures.
  • Update your website and continuously offer useful and updated content
  • Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products.
  • avoid meta keywords.
  • Increased Reach and Audience.
  • contribute to discussion groups and forums
  • Keep track of your competitors
  • Although Amazon and eBay are popular, the margins they offer you are low
  •  
    This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.
pvega018

Follow the Money: PeakSpan Capital Reveals Why Now is the Time to Invest in Hotel Tech - 0 views

  •  The typical hotel can run on up to 15 different technology systems. Multiply that by the number of hotels in the world and it’s easy to understand this massive market opportunity.
  • Cloud computing was a buzzword for the rest of the world back in 2010 but here we are nearly a decade later and hotels are finally catching up.
  • espite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis.
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  • . There is no need to cede ground on overarching vision and market opportunity, but pursue your mission with ruthless prioritization and by setting sensible, incremental goals and milestones, preserving optionality and alignment with your shareholders along the way.
  • Hotels have a stigma for being slow to adopt technology but that’s changing quickly as digital natives moves into leadership roles at hotel groups around the world.
  • When venture investors look at hotel tech they see the biggest online market in the world (travel) and a massive whitespace for technology companies that can solve real business problems and deliver strong ROIs for hotel clients.  
  •  
    A great Article interview regarding cloudbased solution for PMS and how hotel should invest and in whihc tech there is a possible futur for the hotel industry.
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    Throughout this article it is being discussed as to why IT investors should move into hotels and the benefits of getting involved in such a large industry. Explaining how this business takes a log period of time to progress because of how costly and large these businesses tend to be. The benefits of investing technology overall in the hotel industry is a huge investment with a large expected profit.
edagt001

10 Hospitality and Travel Marketing Trends You Need to Know | Campaign Monitor - 0 views

  • recent research from the Tippie School of Management shows that the majority of travel and hospitality bookings are moving from offline sources to online avenues. In fact, 53% of all travel is now booked online.
  • The best part is email personalization pays off with a 2.5x higher click-through rate and 6x more sales.
  • Customers expect personalization
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  • Use information you know about a customer (booking date, check-in information, preferences, etc.) to create a customized onsite experience.
  • Fifty-two percent of marketers say video is effective for brand awareness (WowMakers). Fifty-two percent of marketing professionals worldwide say video has the best ROI (Syndacast).
  • Twenty-three percent of digital marketing budgets are now set aside for moment marketing. And did you know that travel and transport is the best-performing sector for moment marketing
  • hen it comes to mobile travel and hospitality bookings, growth rates between the years 2011 and 2015 reported an increase of 1700%, accounting for 18% of online revenues.
  • It’s no secret that one of the biggest challenges in the travel and hospitality industry is driving more direct bookings. In the hotel industry, reports show numbers of up to 81% of booking abandonments.
  • ocus on booking retargeting.
  • Yes, an important and current hospitality trend is that millennials are much more prone to travel than Gen Xers and Baby Boomers—for both business and pleasure.
  • According to research, more than 50% of millennials trust earned media more than they do owned media.
  • One of the fastest growing trends, as far as searching for answers on the internet, is voice search
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    This article highlights some of the recommended techniques that companies in hospitality should follow in light of changing trends in hospitality. This includes personalized, social media marketing, mobile, dynamic and real-time marketing.
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    This article talks about 10 ways for a hospititality based establishment to be in know of what is trending in market for them to be in touch with today's world.
sharline86

The Line Between Social Media and E-Commerce Is Beginning to Disappear - Fashionista - 0 views

  • With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.
  • a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app.
  • "Shopping will continue to be an investment for us, and we're excited to continue to listen to feedback from our community on how they want to better shop on Instagram,"
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  • One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."
  • new apps are starting to pop up with social commerce at the core of their business.
  • Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.
  • "Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"
  • In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.
  • "We're moving away from channel-first commerce to people-first commerce."
  • "Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."
  • "What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."
  • Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."
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    A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.
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    Facebook marketplace, instagram links, pinterest links, poshmark, etc..
robfitzpatrick

As tech transforms the hotel business, network performance is critical - 3 views

  • he changing demands of travelers that have put technology at the center of the lodging experience.
  • wireless connectivity is what guests desire most
  • well-performing WiFi was “essential to their stay,
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  • 89 percent of guests “deciding where to lodge based on free reliable WiFi,
  • access to connectivity is now literally the first thing brands should be delivering to guests.
  • Poor guest WiFi can result in negative guest satisfaction
  • consequences
  • ncluding loss of repeat customer business, poor online reviews, managers not getting bonuses, or worse, loss of franchise.
  • global hotel brands now connect their various branch or franchise locations via a corporate Wide Area Network (WAN) that supports many of the critical tools hoteliers need to both keep guests happy and the lights on.
  • hotel guests have little patience for bottlenecks at the front desk.
  • hotel networks need to support an almost countless number of apps -- from business-critical tools to a guest’s Instagram account
  • f IT can retire their physical legacy network infrastructure, they’ll no longer need to exhaust resources to support hardware
  • drawbacks
  • ack of visibility
  • IT teams lose that visibility when they rely on cloud
  • IT will need a monitoring solution that delivers visibility along each network path to pinpoint the actual cause of the issue and to resolve it.
  • comprehensive network performance monitoring solution
  • any performance monitoring solution
  • is able to account for ALL of the apps leveraging network capacity.
  • This includes the personal apps of guests using a specific locations WiFi
  • breaks down the barriers to visibility across the network where issues hindering performance could be hiding.
  •  
    The article starts off by addressing the most essential desire of the modern traveler, which is well performing WiFi. Based on a study in 2018, 89% of guests decide where to stay based on free reliable WiFi. This makes access to connectivity the top priority hospitality firms should be looking at for their guests. Poor WiFi experiences can lead to negative guests satisfaction which leads to a loss of repeat business and poor guest reviews. Connectivity also plays a crucial role in the operation of the business. As more business applications move to a wireless or cloud base, the need for strong connectivity increases. This allows room for new innovations to enhance the guest experience. A front desk agent can now check someone in on a cell phone rather than a desktop. This enables you to greet the guest at the door and complete a check-in while in route to their room, eliminating the need to wait in the lobby. Another benefit is with the advent of cloud computing, a hotel can reduce their hardware costs by not having to have a LAN at each property. They can run a centralized cloud server that all properties can log into. This also eliminates the need to have dedicated IT staff at each location. A major issue with this though is that IT loses visibility of the local delivery path of the network. This makes it difficult for them to locate and resolve issues that might happen, such as slow WiFi speeds. They are then challenged to develop a network performance monitoring solution that can account for all the apps working off the network, including the guest's, to gain visibility to be able to troubleshoot when issues arise. I think moving to a cloud based system to reduce hardware and labor costs will become standard for large hospitality firms. For brands with thousands of properties, this can be a great way to reduce expenses. There are certainly challenges that go along with this new technology, however I believe the ROI to be greater and I can see these companies m
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    I can see these companies making the initial investments to perfect this method. You already see it in a majority of software applications moving to a cloud/web based system. This helps to greatly reduce hard drive storage needs and makes the programs accessible from anywhere. In this post-covid environment, remote accessibility has become a necessity.
laboygrisell

Why Event Management Software? 10 Reasons to Get Started - 3 views

  • The global EMS market is forecast to grow at a CAGR of 8.42% during the period 2016–2020
  • Event management software is an investment with a definite return.
  • Event management software provides detailed analytics of every digital aspect of your event starting from the event website, event app, registrations, ticketing to overall feedback.
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  • Event management software assimilates multiple event planning tasks in one single place. A major plus, in this case, is the time and money that it saves up for the event planners.
  • Why Event Management Software? 10 Reasons to Get Started
  • Why Event Management Software? 10 Reasons to Get Started
  • event website
  • payments online.
  • Event Registration and ticketing– Creation of your event website and event app– Event promotion– Event Networking– Attendee Management– Feedback– Event analytics to track it all
  • networking platform
  • Another benefit of digital check-ins is that it helps in ensuring event security.
  • Every event planner wants his/her event to stand out, to make an impression.
  • Easy answer: customization.
  • very element of your event is customizable. You can design your event website and event app and tailor it as per your brand requirements.
  • Event management software can hand down provide you the value addition of a number of vendors at almost half the cost
  • event management software was created to make planning speedier and more efficient.
  • planning in terms of event website, networking platform, event analytics,
  • Attendees can register on your event website, move on to choose the type of ticket they wish to purchase and pay using the payment portal hosted on your own domain.
  • A QR code is basically a two-dimensional barcode that can be scanned
  • Event management software is the collective term for a wide range of software products used in the management of professional and academic conferences, trade exhibitions, conventions, and meetings.”
  • Making the most of these event analytics can really help you maximize your overall event ROI.
  • Event promotion is one of the most important aspects of event planning.
  • event networking platform feature of the software
  • Event networking platform is a great way to help attendees fulfill their agenda of networking as well as drive engagement throughout the event.
  • Some event management software work on subscription models. This is a great option for event planners who conduct a lot of events within a year. You can create and manage multiple events from a single platform.
  •  
    Last updated on Feb. 14th, 2018, this article discusses the multiple benefits of event management systems. Event management systems can assist in event registration, promotional efforts, attendee management, and feedback. They are customizable and allow event planners to monitor the event planning process. In addition, they are time and cost-friendly, can track event analytics, and provide an organized way for planners to plan multiple events at a time.
  •  
    In this article you'll find tips on how crucial is the technology advancement in all types of the events.
tredunbar

10 Best E-commerce Practices for Hotels - SmartGuests.com Blog - 0 views

  • Make sure your photos accurately represent your property
  • Invest in a good professional photographer
  • Regularly update your photos
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  • Link your website to your social media networks
  • Display guest testimonials
  • in ecommerce, the goal is to minimize friction in the buying process, or in the case of hotels, in the booking process
  • Avoid long checkout forms and asking for too much information
  • Having an easy to understand URL structure
  • you should always be reachable to answer questions
  • hotel’s customer service hotline or 1-800 number
  • customer support email
  • Live chat tab
  • Use autofill for your forms
  • Scarcity.
  • A lot of hotel bookings are now taking place via mobile devices such as smartphones and tablets. Majority of these bookings are last minute bookings, which means those who book via mobile devices are those who are in need of a hotel accommodation on the same day.
  • it is important for you to demonstrate that your website can handle financial transactions safely.
  • Prominently display your SSL certificate and display security icons on your checkout page
  • Provide a guarantee statement that you won’t save any of the financial information
  • Only use payment gateways or ecommerce systems that are proven secure
  • email still produces the highest return on investment (ROI) compared to other marketing platforms.
  • marketing experts say that the money is in the list
  • Whatever technique you use, make sure that you offer a guarantee that you will respect their privacy
  • Persuasion elements are basically marketing techniques that you can use to compel travelers to book with your hotel and not with your competitors
  • Urgency
  • Base your call to action on the content of the page
  • Extraordinary proof points
  •  
    This article focuses on the important drivers that hotels can employ to seal the deal with online booking. Hotels should consistently update their websites with links to their social media, guest testimonials and high quality photos while also making it easy to book a room. It is also suggested that websites be mobile friendly, easy to navigate and secure in processing financial transactions. Prominently featuring contact information along with a way to collect email information, ensures that the property can reach out to the guest and vice versa. A hotel can seal a booking transaction with a call to action by using techniques such as urgency and scarcity as persuasion points.
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
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  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
tsmit216

Hotel Technology Trends: 14 Upcoming Innovations for 2021 - 0 views

  • Self-service automation intends to place the decision-making process in the hands of the guests as opposed to hotel staff. This directly follows trends which have been witnessed across multiple sectors.
  • 3. Facial Recognition TechnologyMany consumers are just beginning to become accustomed to facial recognition technology; particularly in relation to smartphone security. Still, it is important to mention that these very same methods represent another important facet of modern hotel technology. There are several benefits which facial recognition applications are able to provide for hotel management:Enhanced levels of security and privacyOnly authorised personnel will be allowed to enter specific areasThis method can be used in conjunction with electronic payments as another form of verification
  • 4. Robots
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  • In fact, one hotel in Japan is already fully staffed by these mechanical marvels. However, robots will more likely be used to supplicate human interaction as opposed to replace it altogether.
  • 7. ChatbotsChatbots and similar online widgets are now commonplace when visiting countless websites. In the same respect, they are beginning to revolutionise hotel technology and its associated amenities. These clever devices are set to offer guests a host of options. Some of those which are the most applicable within the hospitality industry include:Hyper-personalised search criteria and resultsA streamlined method for confirming a reservationAn excellent way to build brand recognition and loyalty.Marketing relevant products and services to the end userA final point to mention is that modern chatbots offer a language-agnostic edge. As they can detect and respond to numerous dialects, previous international barriers have been removed from the equation. This will lead to higher booking rates and an impressive return on investment (ROI).
  • Virtual Reality (VR)VR plays another important role; primarily in illustrating the amenities, services and rooms that a hotel has to offer. Virtual hotel tours/ 360 videos are a perfect example of this immersive trend. In fact, many professionals believe that this type of hotel technology is set to become compulsory in the not-so-distant future. The good news is that it is a cost-effective solution and virtual reality can be easily deployed within most scenarios.
  • There is no doubt that cutting-edge hotel technology is here to stay.
  • crucial
  • utili
  • sing robots for luggage transportation, security, room service and restaurant waiting.
  • attract additional sales
  • educe friction
  • r
  • pre-set the amenities
  • competitive edge
  •  
    This article is about the 11 upcoming innovations for this new year. Some of the innovations are already being used, like Service Automation, Facial Recognition Technology, Alexa voices, etc. But, this article explains how "There is no doubt that cutting-edge hotel technology is here to stay". A really cool innovation that caught my attention is robots. In Japan, there are hotels already fully staffed by mechanical marvels. As stated in the article "they will be used to supplicate human interaction as opposed to replace it altogether".
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    Some of the trends that are happening now in the hotel industry. The rate of change in technology is generally accelerating, which is worth noting. So things that change this year, could become obsolete in just a few years. Staying on top of these changes will be mission critical for those in the industry.
ldevaul

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
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  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  •  
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
ldeur001

How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers - 0 views

  • Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently.
  • When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
  • The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
  • ...4 more annotations...
  • Social media provides an opportunity to showcase a brand’s personality,
  • starting a blog for your business
  • complement your search-engine-optimization strategy when you apply keyword research to new blog topics. 
  • Run paid Facebook and Instagram ads
  •  
    Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.
kbroo026

Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An India... - 0 views

  • Scholars and practitioners alike, backed by strong empirical evidence, attribute this rising trend in the use of AI-related technologies to the fact that AI-driven applications and robots demonstrate superior information processing and enhanced, cognitive and task capabilities when compared to the ones that are demonstrated by traditionally used mechanisms
  • past studies have shown that the factors such as customers’ service quality features, frontline assistance, customers’ expectations of AI devices (Stock & Merkle, 2017), device aesthetics, appearance, perceived usefulness of AI devices and service robots and social capability (Song, 2017) influence the acceptance and adoption of AI devices and the related technologies.
  • customers are likely to accord much importance to the process of appraising AI devices and related technologies by comparing them with the services that human employees are likely to deliver
  • ...2 more annotations...
  • AI-driven technologies are considered to be intelligent devices; therefore, customers exposed to AI are not expected to learn many new aspects of these devises upfront so as to operate them effectively.
  • Notwithstanding the benefits of AI, it is also probable that an ill-planned transition into AI will lead to unprecedented levels of disruption in the sector if such transition happens without a clear understanding of what facilitates customers’ willingness to accept AI.
  •  
    This study looks at Indian hospitality consumers' willingness to accept AI and its associated technology. Being that hospitality consumers are most interested in "fun and indelible stay experiences," AI for hospitality must provide service as great as or better than human professionals. Over time, it is the conclusion that AI can be welcome by most consumers of hospitality products and services.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
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  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
  •  
    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
  •  
    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
priscillamuniz

Out of Line: How Restaurant Operators Can Utilize The Cloud To Maximize Performance | H... - 0 views

  • 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.So, when restaurant operators go looking for ways to innovate, they’re inevitably met with a need to throw out all the current capital investments to get to the needed improvements - a proposition that results in difficult ROIs.  On top of these impossible economics, the upgrade process is incredibly time-consuming and massively expensive. Updating such a massive and integral part of the business can take years, multiple decision makers and tens of thousands of dollars per store. 
  • Switching to cloud-based technology used on legacy hardware can be an incredibly smart option for restaurant owners who want to improve business operations without long delays and costly hardware overhauls. The restaurant point-of-sale (POS) system, using access to cloud-based data and seamless software updating, can bring important innovations to operators without the wait and expense.
  •  
    This article discusses the aging restaurant (POS) systems which are quickly becoming a blocker to new initiatives. However this is where cloud based software comes into play by maximizing performance. It brings innovations to restaurant operators without the wait and expense. The older (POS) system are not so innovative. The upgrade process is very expensive and time consuming. The cloud based system integration can enhance overall efficiency leading to improved guest service and higher profitability.
rrodr658

Meaningful innovation, or technology for technology's sake? - 0 views

    • rrodr658
       
      This whole article is based on professional opinions on the impact of technology within the hospitality industry. The majority of professionals did end up agreeing with technology being a powerful tool that will continue to enhance the hospitality industry and although some say that technology will take over jobs, these professionals dont believe so. They believe it will push people to become more tech-savy and improve their skills.
  • now machine learning is being applied to everything from creating the ideal travel itinerary to cleaning up the coding that night auditors have been screwing up for decades.
  • both on the industry best practices as well as the career paths of those who have dedicated their lives to hospitality
  • ...9 more annotations...
  • ptable ROI.
  • user community to sort out the bugs and refinements.
  • support human aid technology as long as it enhances revenue generatio
  • ot replacing
  • n, improves efficiency, guest satisfaction and provides acce
  • it will revolutionize the sales process i
  • hospitality industry will have to embrace technology to remain profitable and functional in years to come
  • does not necessarily mean that humans will be replaced completely.
  • technology is needed to make sure the customers is engaged throug
anaferia

Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
  • ...16 more annotations...
  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
  •  
    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
anaferia

Cloud Trends That Will Shape 2022 and Beyond - 3 views

  • Cloud adoption has been on an upward trajectory for over a decade now
  • forced many employees to go digital and adapt to the work-from-home model. The workforce change heavily relies on the cloud model for continuity and growth.
  • Anything-as-a-Service (XaaS) model.
  • ...46 more annotations...
  • wo reasons continue to be the major driving factors set to further bolster the growth of cloud adoption in 2022 onwards
  • global public cloud services are expected to grow by over 22% ($482 billion US dollars) in 2022.
  • expect better and more robust automation and AI
  • cost efficiency and accuracy of AI and ML
  • Cloud technologies are moving away from linear evolution and preparing for exponential evolution, adoption, and growth.
  • Cloud computing has been a very effective catalyst in enabling and developing AI, ML, and automation. Cloud computing can also offset the upfront project costs associated with AI and automation. It’s also helping businesses make efficient, data-driven decisions using AI and driving companies to adopt, implement, and scale automation services. That’s all helping achieve better data management, insights, security, and scale.
  • crucial driving factors in adopting AI and automation as they can deliver low latency and services-on-demand along with better data handling capabilities and processing power.
  • fraction of the price.
  • cybersecurity is growing, along with the demand for fast, efficient, and robust cloud applications through cloud-native apps
  • cloud delivery models are ever-evolving.
  • confined to infrastructure, platform, or software as services
  • has numerous delivery models.
  • Hybrid cloud infrastructure provides improved scalability and control, allowing businesses to deploy multiple delivery models
  • Businesses can then achieve increased agility and innovation, while also improving security and risk management.
  • A multi-cloud infrastructure empowers companies to uniformly distribute their workloads across multiple cloud environments.
  • enables optimized ROI, superior security, service autonomy, and low latency
  • serverless cloud computing and XaaS are also pivotal to the future IT landscape change.
  • Businesses are now more concerned about the security and safety of their digital resources.
  • Maintaining disaster recovery and data compliance is becoming more complex.
  • Secure Access Service Edge is a cybersecurity concept that creates a secure connection between applications/services and organizational entities, like users, systems, and devices. SASE is a framework that combines network security functions (like SWG and FWaaS).
  • industry experts believe SASE can assist companies in warding off cyber attacks.
  • Cloud disaster recovery is a cloud-based service that combines several strategies and services to back up resources, like data, applications, and configuration.
  • restore any affected data and resume normal operations after a disaster.
  • cloud-native apps have reached the next evolution stage
  • only increasing
  • more portability and agility
  • help companies focus on several key constraints to business development including challenges, maturity, expectations, and opportunities.
  • High speed and quick deployment.
  • Advanced data security and compliance.
  • Reduced latency
  • Disaster recovery.
  • Collaboration.
  • AI adoption has always been an optimization problem for companies worldwide. The cloud can be a solution for issues with cost, performance overhead, workload management, and data processing
  • Proper due diligence, scoping, and the right tools can also reduce these challenges.
  • Containerization is a form of virtualization.
  • added complexity and implementation challenges
  • They can reduce costs, provide tailor-made solutions, and allow for cross-platform environments.
  • To mitigate these challenges, you can establish well-defined identity and access management solutions. You can also monitor the cloud environment and watch for misconfigurations.
  • It’s helping streamline the IT landscape, and will likely continue to do so well beyond 2022.
  • safe, streamlined cloud adoption.
  • ensure you’re making the most out of these cloud trends, and minimizing any negative impacts.
  • forgo the tools individual clouds offer. Instead, implement unified cloud aggregator services to collect the data from multiple vendors
  • Hybrid cloud helps organizations further reduce costs, and helps increase agility and innovation
  • It’s an information security concept that enforces giving the lowest possible privileges/permissions level possible to minimize the threats associated.
  • A denial of service (DoS) attack is a cyberattack that shuts down a computer or a server.
  • XaaS is a modern and collective term that refers to the delivery of anything as a service.
  •  
    This article explains some of the trends most relevant to the topic of cloud computing, as well as explains some of the benefits and disadvantages of cloud computing currently. The top four trends include artificial intelligence, cloud delivery models, security and compliance, and new cloud technologies. The article further explains each of these trends and the impact they will have on the industry. The main concern when it comes to cloud computing is the safety and security, following dependence on the internet. The new and incoming innovations within cloud computing aim to eliminate theses challenges and improve overall efficiency and adoption. Cloud computing is expected to grow over 22% this year alone and adoption rates are expected to remain increasing.
  •  
    To summarize, the article talks about how cloud use has been increasing for over a decade, forcing many employees to embrace digital and adapt to the work-from-home concept. For continuity and expansion, the workforce transformation strongly relies on the cloud model. Given the extensive development, acceptance, and cloud deployment in corporate IT in recent years, the anticipation of stronger and more robust automation and AI has grown and should expect cloud delivery strategies to shape the cloud ecosystem in 2022 and beyond. Also, the demand for cybersecurity is rising, as is the desire for cloud-native programs that are quick, efficient, and robust.
artandmer

How 3D robots can aid hotels amid labor 2fshortages | PhocusWire - 0 views

  • The hospitality sector in particular was deeply hit with massive unemployment gaps
  • This is where 3D camera-equipped robots can play a role. 2fRobots 2fare some of the most impactful forms of hospitality technology hoteliers can invest in to maintain efficiency, serve guests and aid understaffed operations.
  • These tasks are typically limited in their customer-facing duties but are repetitive and time-consuming activities that are easily programmed into digital sidekicks.
  • ...4 more annotations...
  • “co-bots,” which work alongside humans to extend and improve performance, taking the burden off human workers so they can handle more demanding responsibilities.
  • 3D facial 2fauthorization, like the technology used to unlock your smartphone, can be employed to recognize guests and address them by name, adding a sense of personalization and high-class service. 2f
  • Housekeeping 2fand sanitization may be the most demanded and high-ROI use of 3D robots. 2fRobots can manage in-room and common area cleaning tasks such as vacuuming and sanitation, while specially equipped 2funits can completely disinfect high-touch areas and items.
  • The cost of utilizing robot workers in these instances is often comparable or less than an hourly worker. Combine these savings with the elimination of sick days, injuries or other disruptions and hotel managers are left with a more cost-effective way to handle routine tasks.
  •  
    There is often talk about how robots are replacing or eliminating hotel jobs. This article is a good balance of how human workers can co-exist with their co-bots (co-workers). ROI's on robotics are starting to pencil and this favors owners as robotics can help bridge the gap in labor shortages. Robotics can be used to do mundane and repetitive tasks (mostly cleaning and delivering items) and leave the more personal interactions up to the humans.
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