Social media for hotels: What's the problem? - 0 views
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In today’s marketplace, hotels cannot afford to ignore social media;
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Some hotels don’t do social media at all, or make only a token effort (i.e., they set up the accounts … and then let them sit). These hotels are missing a powerful opportunity for: - Branding - Building and managing online reputation - Serving customers better - And last but not least, cultivating a new sales channel for direct online bookings
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“Social Media for Hotels” is an 8-page white paper that breaks down social media for hotels into six basic steps or phases
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This article speaks about the possibilities in social media marketing for hospitality outlets as well as the method in which to effectively use these outlets without wasted efforts. Some of the things that this article suggests is simplicity. Once the social media use becomes too complex then employees won't continue to update it and therefore the marketing aspect dies. The article goes on to list several other methods of ensuring that the social media marketing will be effective. For reference and further information the article suggests a paperback by the name of "Social Media Strategy for Hotels". Overall this article is very effective at showing the capabilities and positives of social media marketing.