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This article talks about how the Santa Barbara Police Department uses Predictive Policing to help fight crime. Professor Cilli mentioned this in class the other day and it really caught my attention. It blew my mind how technology is so advanced that things like this can happen for the better of our country, and our citizens!  What the article talks about is how the Santa Barbara PD needed to make some budget cuts, and could not afford to hire more officers, so they decided a non traditional approach to fight crime, and that was the use of technology to predict crime in certain areas, this is known as Predictive Policing. What happens with this is basically old crimes are inputted into a database with all the details and information, and this piece of technology predicts when and where the next crimes similar to the older ones will happen again. This is all based on previous historical patterns of course, and the predictions obviously have their faults.

This article discusses the importance of restaurants protecting their systems and data from a security breach. This is a major issue for the food and beverage industry. According to a data security research and investigation firm, "the food and beverage industry accounted for 57% of all data breaches it investigated last year." This finding was a 44% increase from the previous year. Author Barbara King notes important risk management measures for owners and managers. Using strong passwords and non-identifying network web names are simple preventative measures. A few more include firewalls and installation of antivirus software. These must be kept updated to be effective, though.  Another preventative measure she discusses is logging all remote access and utilizing two forms of user verification for access points which are considered higher risk. Still other measures include segmenting the network cardholder data environment so it will not be a target. Finally, one of the most important security measures is complying with PCI DSS. This is essential for protecting payment data from customers and securing networks. This standard also gives important guidelines for proper handling of such data. In the end, these are all things we must do to keep and protect a loyal customer base.

USA TODAY assembled five of the industry's top executives last month at the Americas Lodging Investment Summit in Los Angeles in the LA Live JW Marriott hotel for a discussion of the industry's latest developments. They were: Marriott International CEO J.W. "Bill" Marriott Jr.; InterContinental Hotels Group (IHG) CEO Richard Solomons; Carlson CEO Hubert Joly; Choice Hotels CEO Steve Joyce; and Eric Danziger, CEO Wyndham Hotel Group. The discussion ranged from hotel Internet fees to iPad apps, new lobbies and chainwide hotel renovations. The hour-long event was moderated by USA TODAY's Barbara De Lollis . The text has been edited for clarity and length.

Thought this was a great article from the perspective of five of the top industry executives. Of particular note was about the issues of catering to the newer wireless data hungry traveler. Interesting to see all of their comments and concerns. Seems like this is an issue that is across the board and there is no consensus at the point about how to tackle.

The "Going Green" trend has been a true blessing since it's marketability took birth several years ago. Many industries are taking advantage of this technological and ecological trend. There has never been a better time than now to turn our business ethics into the direction of a better world. Basic utility expenses at any hotel or business can sometimes make or break their existence. Technology today has given us the tools to give back to both our beautiful Earth and our bottom dollar. Luxury brands and all the like are implementing new green policies and technologies that will cut costs and even beautiful their environments. By the end of 2015 The Intercontinental Hotels Group plans on equipping over 4,000 of their hotels with a system that monitors and assists in energy use and conservation. They have a goal of reducing their overall water use by 12% in California in part due to the severe ongoing drought. The Loews in Santa Monica Beach is investing $96,000 in a laundry-water recycling system. It will recycle nearly 70% of water use and pay for itself in less than 2 years. Apart from it's ability to cut-costs and truly give back to the environment, "going green" is highly marketable. One of the Intercontinental's General Managers was quoted saying "It's not a huge savings. I think it's about sending the right message." I have personally seen many RFPs from large corporate companies that request green-initiatives from hotels. Improving sustainability is important to the customer and the establishment. Around 60% of travelers consider green initiatives when selecting a destination and activity. Of those 60%, over half said they would even pay more to stay at an establishment that respected and helped improve the environment. In a world where we are fortunate enough to live in excess should we choose to, it's a shame it took this long for a global movement to "go green". Sustainability alone has built such a giant indu

This article focuses on the "smart" trends in hotels that are replacing the human service. In this article David-Michael Davies does make a good point about "technology as a substitute for human hospitality" Now days hotels are focusing on having the latest technology that it could be seen as if they are forgetting the human service in the hotels. Though, I do agree with Barbara Kahn, that "most guest, especially younger ones who are used to having information at their fingertips…l" However, hotels are still focusing in personalization and making their guest feel like they care about them and not just their money. In my opinion, it is wonderful that hotels are focusing on being up to date with all the technology that is being offered to hotels because it does simplify the whole experience of staying in a hotel and at the same time it saves money for the hotel. Like they mentioned in the article, hotels are saving money by using technology to manage their inventory instead of having employees physically counting them. Specially, when the technology being adopted in the hotels can help safe money for guest. Just like The Park Hyatt Tokyo helps their guest with saving money with international calls. Furthermore, hotels are adding more advantages to being connected with them through social media. by offering promotions, discounts and even free drinks if you tag, check-in or write about them. This type of telecommunication is growing every day, but hotels should remember that the most basic modern service is important for the guest. Free Wi-Fi is a most for almost everybody now days.

Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence and enterprise financial accounting, announced about four new hotel companies who have selected their hospitality solutions to improve their business intelligence, budgeting and forecasting, and accounting. M&R Hospitality Management in New York and San Ysidro Ranch in Santa Barbara, CA, are among the companies implementing Aptech's financial solutions. Excuvue is a web based hospitality Business Intelligence application which gathers and coordinates data from different hotel systems, including the Smith Travel Research report. This system can convert written online ratings, comments, and the guest satisfaction ratings into metrics. This basically helps in optimizing the revenues as they can match up with the customer's idea and with their current daily performance and also with their competitors. It is very essential to bring about changes in the department where your competitor is excelling at. This sort of information can help them make quick changes for profitability and customer satisfaction. The interesting part is that companies are looking outside to leverage financial solutions in order to better manage their standards and keep up the pace. and many more hotel companies are implementing this to streamline their back office processes.

This article focuses on how hotel companies are implementing a new system that has been introduced to simplify financial accounting. Aptech Computer Systems claims to be a leading provider of such software, allowing companies to improve their budgeting, forecasting, and accounting. Many hotel companies utilize Quickbooks to effectively manage their budgeting and forecasting needs, along with their accounting needs, and as these companies grow, they need a better solution to effectively manage these aspects. Companies with multiple properties need a system that can manage data from all of their different sources, and combine them to strategically analyze their profits, revenues, and their losses, as well as to make budgeting decisions and forecasts. Execuvue, a web based business intelligence application created by Aptech, combines data from a large variety of hotel systems, such as STR data, which is extremely valuable in assessing where each hotel stands in its competitive set, and how much of its market share that it is currently obtaining. The system also provides insight to operators as to recommended actions for the hotel to take with the data that is collected. The system also measures online ratings, comment card details and other guest satisfaction measurements, enabling hotel operators to utilize guest satisfaction ratings along with their profit standpoints and their current financials. This system seems to be a valuable resource in today's economy, and with the evolving technology. It allows users to utilize data from all sorts of sources to make decisions and assessments. Any operator or manager knows that seeing data quickly and efficiently, where the answer is simply laid out in front of you so that you do not have to seek information from multiple sources and then compare it with the other sources, allows you to make informed decisions much more quickly and be much more assured with your choices. It also enables those operators to find ways to opt

This article discusses "Hotel Computer Networks". The author keeps information brief but informative.Highlights include, explaining the point of a computer network and how such communication is made possible. "Hotel Computer Networks are used to: Facilitate communique via electronic mail, video conferencing, immediate messaging, etc." The article concludes by highlighting the various varieties of computer network's used in hotels i.e. Local Area Networks, Personal Area Networks and Campus Networks.