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ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

started by ivonneyee on 22 Nov 21 1 follow-up, last by ivonneyee on 22 Nov 21
rhera004

100 Event Statistics (2021 Edition) - 0 views

www.eventmanagerblog.com/event-statistics

shared by rhera004 on 25 Sep 21 - No Cached
  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
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  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
  • rhera004 on 25 Sep 21
     
    Informative page reflecting Event Statistics - Post-Covid
sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

hoteltechreport.com/...ai-in-hospitality

intelligence hospitality technology

shared by sherylehlers on 01 Feb 23 - No Cached
  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
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  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
  • mabbate on 01 Feb 23
     
    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
  • shineal on 05 Feb 23
     
    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
  • sherylehlers on 29 May 23
     
    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
anaferia

Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

beambox.com/vertising-for-small-businesses

shared by anaferia on 20 Sep 22 - No Cached
amdelgad liked it
  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
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  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
  • anaferia on 20 Sep 22
     
    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
mandalysha

CBRE: How hoteliers are controlling communications costs | Hotel Management - 0 views

www.hotelmanagement.net/...ntrolling-communications-costs

communications hotel management

shared by mandalysha on 20 Jan 23 - No Cached
  • A new report from CBRE analyzed the costs of phone and internet service within the information and telecommunications systems department of nearly 3,000 hotels
  • The report, which examines data from 2015 through 2019, found a significant upward trend in telecom-related expenditures.
  • the data also revealed a steep decline in revenue generation from charges for phone calls and internet access
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  • From 2015 through 2019, total operating expenses increased at a compound average annual growth rate of 2.2 percent at the properties in the study
  • During this same period, the hotels’ cost for telecom service increased at a CAGR of 9.7 percent
  • As part of efficient cost control, organizations within the industry are undergoing IT audits
  • Individually, the cost of phone service rose by a CAGR of 5.7 percent
  • The 9.7 percent combined CAGR for telecommunications cost is more than three times the CAGR for any other individual hotel department cost during the same five-year period
  • Telecom costs increased the most in the upper-midscale (CAGR 21.5 percent) and upscale (CAGR 13.9 percent) chain scales
  • the cost of internet service increased at an average annual pace of 16.1 percent
  • organizations are upgrading certain technologies
  • consolidating telecom vendors across portfolios
  • Owners may be able to upgrade a Dedicated Internet Access to current market pricing—saving 20 percent in the process—while improving the speed capabilities by 200 to 300 percent
  • mandalysha on 20 Jan 23
     
    A report from CBRE analyzed the costs of phone and internet services within the information and telecommunications systems department of nearly 3000 hotels. There is an upward trend in telecom-related expenditures with a decline in revenue generation from phone call charges and internet access. Three ways to control these costs are undergoing IT audits, consolidating vendors across portfolios, and upgrading technologies.
armanyleblanc767

Data Security in Hospitality: Risks and Best Practices - 0 views

hospitalityinsights.ehl.edu/-in-hospitality-best-practices

technology hospitality hotel software business tech

shared by armanyleblanc767 on 14 Mar 20 - No Cached
  • Best practices for companies in the hospitality sector to protect data include:
  • Always encrypt payment card information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • groups may use different computer systems to store information, and the information can also frequently move across those systems.
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  • five of the biggest data security concerns in the hospitality industry and highlights some best practices for protecting hospitality data.
  • Data Security Concerns in Hospitality
  • complex ownership structures
  • From the perspective of cybercriminals, hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • challenge to maintain teams of well-trained staff.
  • t was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • can go unnoticed for months.
  • High Staff Turnover
  • In the U.K., for example, the job turnover rate in hospitality is as high as 90 percent.
  • Reliance on Paying By Card
  • t involves employees selling data to third parties without the knowledge of the organization that employs them.
  • Insider Threats
  • Compliance
  • Hotels, motels, resorts, and rented apartment complexes all gather and electronically store a range of sensitive personal guest data, such as names, phone numbers, addresses, and credit card details.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data
  • A case in point was the Wyndham Worldwide breaches of 2008 and 2010. Hackers gained access to the systems of an individual operating company through easily guessed passwords, and the attack easily proliferated through the entire corporate network, with the result that 619,000 customers had their information compromised.
  • While GDPR protects individual data within the EU and EEA, its ramifications have rippled through industries globally, and organizations are realizing the need to put greater compliance measures in place. PCI DSS is another important global regulation that protects credit card data, and fines for non-compliance begin at $500,000 per incident. The risk here is not just to data security but to the future survivability of hospitality companies, many of which would not be able to absorb the s
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Always encrypt payment ca
  • rd information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • duyingli on 14 Mar 20
     
    This article highlights several important security issues in the hospitality industry, followed by the practice of protecting data from loss. The data structure of the hotel industry is complex, customers mainly use bank cards to pay, and the staff turnover rate is high. There are certain internal threats. In order to solve these problems and avoid data loss, it is not enough to strengthen network security. It is also important that employees are trained and familiar with and comply with relevant regulations.
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  • cdamo003 on 23 Feb 22
     
    Data security is a major issue in the hospitality industry. A lot of personal information is stored on the computers specifically credit card information of the guests staying at the hotel. It is the responsibility of the hotel to ensure that the data is protected. High turnover rate in the industry can make this an even bigger challenge. Ensuring that your staff is properly trained to ensure the highest level of security is maintained is highly important.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article speaks about the data security concerns in hospitality. Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there's a franchisor and a management company that acts as the operator. Businesses use different computer systems to store information. The nature of the hospitality industry is such that it is extremely reliant on cards as a form of payment. Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. A vital part of protecting data is training staff to securely gather and store personal information. Well-trained staff also know how to recognize social engineering attempts and they understand an organization's compliance requirements. Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests' data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data. Some of the best practices for companies in the hospitality industry to use are: always encrypt payment card info, operate training programs in cybersecurity regularly to keep everyone informed, adhere to regulations, know where the data is, and enforce limit access to sensitive info, and more.
  • slain006 on 03 Oct 22
     
    This article explains how data security is at an all time high in the hospitality industry. Focuses on the 5 security concerns and what are some practices that leadership can help employees detect when someone is trying to hack into sensitive information. Also, making sure employees are in compliance with company policy when leaving the company if they have access to sensitive data and making sure employees are not using to their advantage when leaving the company.
  • kspac001 on 04 Oct 22
     
    Hospitality offers an ideal target vector for conducting Cyber crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII). Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures with an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • armanyleblanc767 on 23 Jan 23
     
    In this article, we learn about the top five data security risks as well as best practices to help prevent data breaches. According to the article, the hospitality industry is a prime target since it stores a vast amount of sensitive guest information like names, phone numbers, addresses, and credit card numbers. Some of the five risks included complex ownership structures, reliance on paying by card, and insider threats to name a few. In order to avoid these threats, the article suggest that companies become PCI compliant, use cybersecurity measures like firewalls, and know where exactly their data is stored.
nathaliro

The Future of Technology in Hospitality is Green | Hospitality Technology - 2 views

hospitalitytech.com/e-technology-hospitality-green

shared by nathaliro on 14 Jan 20 - No Cached
amdelgad liked it
  • the fact that millennials (those born roughly between 1982 and 1996), are going to be the largest generation in the country’s history (at 83.1 million).
  • Simple math tells us that the buying power at large is mainly in their hands.
  • For example, more LED lighting throughout their facilities with sensors can help keep costs down while reducing energy waste.
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  • he hospitality industry is also one known for producing exorbitant amounts of waste.
  • In order to make more green, here are some of the tactics within the headlines of late that are being used to keep up with the sustainable practices to woo this generation, and those others to come.
  • Thanks to technology, hotels have been making strides to becoming more environmentally friendly without breaking the bank.
    • Angelica Saez
      Angelica Saez on 06 Jun 20
       
      It is important to work with different companies to help you establish different ways technology to go green. There are different ways to help the technology to go green for your business.
  • According to Forbes, millennials consider social responsibility and environmental friendliness when making their purchases, so brands have to rise to these significant expectations millennials have when it comes to spending their money.
  • Through the use of an intelligent camera, smart scales and AI-based smart meter technology, Winnow Vision analyses ingredients during food preparation, as well as plates returned to the kitchen, to assess which food items are most wasted and in what quantities.
  • Cruises Also Taking a Stand with Tech
  • the cruise line is implementing technology to help reduce its ecological impact including clean LNG as fuel on its new ships, installing an Advanced Emission Purification system on most of its fleet, making progress with its program to eliminate single-use plastics, and is increasing its number of ships that are zero landfill capable
  • Hotels Continue to Innovate
  • According to the American Hotel & Lodging Association (AHLA) trend survey released earlier this year, supporting sustainable initiatives remains important to the lodging industry as a whole.
  • This tells us that hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
  • it’s hard to ignore the fact that the pace of technology is moving faster than ever before.
  • From the excess food that is thrown out each year, to the overuse of plastics, water and energy – there are many brands in hospitality that are taking the right steps to becoming more sustainable. After all, if they don’t get on the green bandwagon, they risk losing the largest generation of buyers in history.
    • Angelica Saez
      Angelica Saez on 06 Jun 20
       
      When your business goes green it is good for the environment and your business.
  • InterContinental Hotels Group® (IHG®) announced a partnership with technology company Winnow to help its hotels automatically track, measure and reduce food waste for more sustainable and efficient restaurant and bar operations.
  • The technology group Wärtsilä also announced that it will supply and install an Auto Gasification solution for the ‘Regal Princess’, a Princess Cruises vessel. This technology will enable the safe disposal of waste from the ship through a self-fueling thermal decomposition unit, thereby significantly reducing greenhouse gas emissions. It will also lessen the requirement to offload waste at shore facilities.
  • In the case of the Andaz London Liverpool Street hotel, a project with Quimera Energy Efficiency kicked off in 2016 and within a year 21% of electricity and 27.1% of gas consumption was saved. This translates in 500.000kg of CO2 emissions saved and was achieved using the methodology of Monitor & Save, including the Bopstem technology provided by Wisestate which is an IoT solution for HVAC control and automation, without suffering guest comfort.
  • Another big announcement made by MSC Cruises shows its commitment to becoming the first major neutral cruise company in 2020. Starting on January 1, 2020, MSC Cruises will buy enough credits from companies that absorb carbon dioxide to offset all of the carbon emissions from its 17 ships throughout the year. MSC said that it is committed to reduce emissions as technology progresses with an ultimate target of zero emissions. The company intends to invest and work with shipyards and research institutes to achieve this goal. 
  • St. Regis Atlanta integrated green tech into its 10th anniversary redesign (a trend that keeps popping up in headlines), leveraging services from Mode:Green to take advantage of the opportunity and make it a smart building system.
  • While Carnival Corporation, which holds the tag as the world’s largest leisure travel company, is partnering with leaders from the maritime and engineering industries to pilot the world's first fuel cell system designed to power large passenger vessels.
  • Linen and towel reuse programs are nearly universal among properties, and a majority of hotels across all segments have implemented a water savings program.
  • Consumers have way more transparency when making buying decisions and with the right information at their fingertips at all times, the hospitality industry is not immune to the imperative of creating a quality consumer experience.
  • This builds up a bank of data which in turn informs buying decisions, shapes menus and hones food preparation techniques.
  • msbode on 14 Jan 20
     
    This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.
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  • patrick021 on 09 Jun 20
     
    The current innovation trends of hospitality prove that this industry is steadily developing with more sustainable tactics.Hotels are implementing more energy saving products to reducing energy waste. Cruise corporations are partnering with industries to find solutions in powering vessels with cell technology rather than emission cruising.
  • sanchezgema_ on 07 Sep 20
     
    -As technology advances consumers are being more transparent with their buying decisions. -Buying power lies on millennials who are roughly 83.1 million. -Millenials consider social responsibility and environmental friendliness when making their purchases. -Sustainable practices include censored lighting/temperature. -Cruise ships have installed a purification system to reduce its ecological impact, have decreased the use of single use plastics, and have increased the number of ships that are zero landfill capable. -Linen and towel reuse programs and water savings programs are nearly universal among properties.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.
  • pjohn091 on 19 Jun 22
     
    Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.
erinkieltyka

Making ecotechnology worth it for hotels - Insights - 1 views

insights.ehotelier.com/...technology-worth-it-for-hotels

shared by erinkieltyka on 20 Jun 22 - No Cached
  • n a 201
  • Price-conscious hoteliers can save money by installing energy-saving technologies such as lowflow shower-heads, solar hot water collector systems, and decomposers that liquefy leftover food
  • n a 201
  • ...10 more annotations...
  • In a 2012 survey, TripAdvisor found that 71% of the respondents were keen to make eco-friendly choices when travelling
  • In Hong Kong, a few upscale hotels have seen their reputations improve and profits rise since installing occupancy sensors, headboard coolers, and air conditioning control, amongst other innovative solutions.
  • External barriers to installation include resistance from local governments and weather conditions that hinder the use of renewable energy
  • budget limitations, and a lack of manpower. “These barriers”, warn the researchers, “are likely to reduce the motivation of senior hotel management to adopt the technologies unless they are essential to survival”.
  • A chain hotel with 400 rooms might benefit more in the long run from investing in environmental technologies than will a smaller, independent hotel that cannot afford the initial outlay
  • Finally, a lack of technical knowledge can make hotels reluctant to adopt any new technologies – especially environmental ones
  • For instance, installing water restrictors in shower-heads may reduce water flow and pressure.
  • Although many of the hotels boasted green awards, employed specialists responsible for environmental programmes, or had green committees, fewer than 30% of them planned to obtain green certification within the next year.
  • a lack of green knowledge and experience. As this barrier most strongly affected hotels with no green incentives or programmes, a logical solution is to create a formal structure to promote environmental management
  • For example, employees at internationally branded chain hotels, which pride themselves on globally consistent service quality, were particularly concerned that adopting environmental technologies would damage guests’ experience
  • nsola015 on 20 Jun 22
     
    Hotels are definitely in a position to use green technologies to reduce their consumption and waste without compromising customer experience. In addition to environmental benefits, this approach can also improve a company's environmental performance and reduce utilities expenses. However, both external and internal factors can affect a company's decision to adopt these environmental technologies. This study explores some of the factors that might be hurdles for the industry as it tries to move towards a smarter and more sustainable future.
  • erinkieltyka on 29 Sep 22
     
    This article discusses the barriers to more hotels implementing green/eco-friendly technology. The main concern most hotel managers have about installing green tech is compromising the experience for the guest. For example, lowflow water heads are eco-friendly and conserve water as well as money, however guests may be displeased with the low pressure. Another large reason for lack of implementation is the little knowledge hotel staff have of green tech in both installation and usage.
djohn304

Adoption_of_Cloud_Computing_002_.pdf - 0 views

shared by djohn304 on 30 Aug 22 - No Cached
  • The core requirements for a hotel to be successful were to be aliated to a hotel group and to have a good quality product in terms of rooms and facilities before the age of computer networks and cloud services
  • o ering comfortable home-like environment
  • data about customer habits, desires and preferences
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  • This is key to the success of a hotel group in a market where 1) mobile booking on travel websites are increasing at a faster rate (20% annually) than desktop bookings (2% annually), 2) 21% of bookings are originating from smart phones and tablets, and 3) 12% of mobile bookings are implemented by Apps
  • Cloud computing has been used for tourism management, for example to rank popular tourism destinations in cities
  • Cloud computing is a technology that allows the provision and utilization of resources over the internet in lieu of installations on a desktop computer
  • cloud computing de nition: Private, Public, Community and Hybrid clouds.
  • After the 2008 recession, when lowering costs was a key objective for hotels, PAR Springer-Miller, introduced ATRIO as the Next Generation Hospitality Management Software 3 into the market.
  • The cloud related challenges that have stood out from the hotel groups responses were a) the increase in Opex (OPerating EXpense), b) restricted access to the environments and c) concerns about information security.
  • traditional telephone system to a cloud based VoIP solution which is integrated to their SaaS hotel management system solution provided by Protel (16).
  • OPERA property management system cloud application in over 850 of their hotels. The hotel management system is no longer maintained on the hotel premises and storage of their data is outsourced (MICROS Systems Inc., 2013).
  • InterContinental Hotels Group were able to eliminate hardware infrastructure costs and centralize management activities such as updating prices, at the touch of a button across sixty one of their UK properties by adopting a cloud solution for their restaurant point of sale systems called SIMPHONY
  • Cloud computing is the only way forward for hospitality.
  • The distribution of the usage of cloud information system (IS) or on-premise IS in the studied hotel groups shows that the majority of IS used by hotel groups were running on the cloud, and that the smallest (in terms of number of rooms) hotel groups' (group 2) level of cloud adoption is equivalent to that of the largest (group 4).
  • The most common two bene ts identi ed are: 1) solving the problem of lack of hardware on site, and 2)transferring the risk relating to security and PCI / PA-DSS requirements to the cloud service suppliers.
  • how a Quality of Service (QoS) ranking mechanism enables cloud applications such as airline ticketing systems, hotel booking services and car rental services to interact with each other to deliver services to their customers.
  • Alternatively, it could be due to the change in process experienced by IT Managers and now having to depend on a third party for issues which previously could be quickly checked and resolved with servers being on site.
  • The challenge which received the highest average rank (12.38 points) by the participants was the Dependency on bandwidth whilst that of least signi cance was the issue of Software licensing (3.38 points)
  • djohn304 on 31 Aug 22
     
    This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

www.proquest.com/...2533423793

hospitality tech software business travel hotel Technology

shared by emilywest5 on 26 Feb 23 - No Cached
  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
  • ...15 more annotations...
  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  • emilywest5 on 26 Feb 23
     
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
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