How rich visuals generate more travel bookings | Tnooz - 0 views
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According to a recent study by Cornell University on the so-called billboard effect, almost 75% of the traffic that booked on a hotel brand website visited an OTA prior to making the purchase, and three to nine of those bookings, were directly influenced by the OTA listing. The take away: a listing on the OTAs, will generate more bookings (on your site and the OTA). Furthermore, if you have high quality, large photos, videos and/or 360-degree tours on your website and on the third party sites you will generate more booking, period.
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Quality visuals will create a positive and lasting impression of the property that helps customers decide where to book. Even a slight increase in the percentage of bookings from rich visuals shows a significant increase on your bottom line.
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Consumers seeking a vacation are looking for rich visual content to help them understand the value. On the website, social network, everywhere, a quality visual will provide a good representation of the property, the room, and the differentiators, and help the hotel get a better business. The reason is it could let the potential customers understand the value.Technology has made it easy for travel suppliers to create spectacular, rich content at a cost that will not break the budget.