Today the Posse Foundation selects about 600 students a year, from eight different cities. They are grouped into posses of 10 students from the same city and go together to an elite college; about 40 colleges now participate in the program.
Leaked documents suggest that an organization known for attacking climate science is planning a new push to undermine the teaching of global warming in public schools, the latest indication that climate change is becoming a part of the nation's culture wars.
But this new twist on advertising has already proved to be tricky. Users do not always realize that the links and "likes" they post on Facebook can be deployed for marketing purposes.
If there is anything to be learned from the @Sweden experiment, a government initiative that entrusts the country's Twitter account to a new citizen every seven days, it is that there is no such thing as a typical Swede.
HBO has apologized for a scene in its hit fantasy series "Game of Thrones" that showed the decapitated head of former President George W. Bush on a pike and said the scene will be removed from future DVD releases.
Few consumers have ever heard of Acxiom. But analysts say it has amassed the world's largest commercial database on consumers - and that it wants to know much, much more.
EDIT: The above link doesn't direct to the proper page. Try this one: http://www.nytimes.com/2010/09/03/technology/03youtube.html?_r=2
This article is from the New York Times, written by Claire Cain Miller and published on September 2nd, 2010. It discusses how copyrighted work is dealt with on YouTube, a video-viewing website currently owned by Google. A system called Contend ID is used to recognize videos/music that match up to material provided by copyright owners. Said owners can decide if the content should be taken down or left up. For example, someone uploaded a clip of Mad Men, a show owned by Lion's Gate. The clip was not taken down, because the revenue gotten from the advertisements surrounding the clip was enough to convince the copyright holders that leaving the video up was beneficial. This is because the money made off of YouTube ads is split between Google and the owner of the copyright, so both sides profit, legally.
Specialists discuss foods myths and clarify the facts. I highlighted two sections in which marketing is the source of the rumor--according to some authors, the media has convinced us that sugar is better than high fructose corn syrup and that antioxidant drinks are healthy...
I get people who want to talk about something on behalf of a client, and they go and recommend it to their friends using their trust factor, then that is the very definition of social marketing.
@ Scholastic removes Bratz branded products from school book clubs - a campaign by the CCFC helped mobilize parents to complain. Note comments about reading in the later paragraphs.
Somewhat like the photoshop site we looked at in class, this innovation can show you a theoretically more attractive version of yourself. It's worth reading this article!