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Adam Kenner

Acxiom, the Quiet Giant of Consumer Database Marketing - NYTimes.com - 0 views

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    Few consumers have ever heard of Acxiom. But analysts say it has amassed the world's largest commercial database on consumers - and that it wants to know much, much more.
Tom McHale

How well-informed are citizens, and how are they getting their news? | Poynter. - 0 views

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    "The way the public gets news continues to change with digital - and especially mobile forms - gaining audiences. Some shifts raise questions about the amount and quality of news consumed. All that leads to the crucial question of what people know about major public issues. Last week's Pew study on the Affordable Care Act didn't inspire confidence in the public's knowledge of news. Pew's survey found that "44% of Americans are unsure whether ACA remains the law. About three-in-ten (31%) say they don't know, while 8% think it has been repealed by Congress and 5% believe it was overturned by the Supreme Court." Should we cheer because more than half those surveyed (57%) knew that the law is being implemented? Should we allow slack for those who didn't know, since the Act is complicated and changes have been made and proposed? Is the study evidence of separate and unequal societies, one informed and one uninformed? To get a better sense of how the public is consuming news, and how journalists can best reach them, it's helpful to look at some data. Recent studies tracking news consumption could leave the impression we've moved from well-rounded civic information meals to fast-food news snacking."
Adam Kenner

IBM: 'End of Advertising as We Know It' - 0 views

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    Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked, IBM said.
Adam Kenner

Retailing Chains Caught in a Wave of Bankruptcies - New York Times - 0 views

  • Figures released on Monday showed that spending on food and gasoline is crowding out other purchases, leaving people with less to spend on furniture, clothing and electronics.
  • The cash-short chains are leaving behind tens of millions of dollars in unpaid bills to shipping companies, furniture manufacturers, mall owners and advertising agencies.
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    What happens when the stores that have forced many local mom-and-pop retailers to close are themselves going out of business because they can't adjust to rising costs and lower consumer spending?
Adam Kenner

Massive Barbie Flagship Store to Open in Shanghai | PSFK - Trends, Ideas & Inspiration - 0 views

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    Barbie is set to open a massive 3400 square meter flagship store along Shanghai's trendy Huai Hai Road. Hoping to cash in on the China consumer market, Mattel has invested over $30 million to set up the first Barbie worldwide flagship store. A new set of Asian and Caucasian Barbie dolls have been developed for the grand opening.
Adam Kenner

High School GradPack - 0 views

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    Behind these doors are some of the highest-spending, most influential consumers in the country. Who are they?
Andrea Ditkoff

Period H Trimester 1 Assignment - 1 views

The URL of my article (from the Huffington Post) can be found at: http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html The article that I chose is part of a column i...

contests media and culture advertising doritos huffington post marketing companies consumer super bowl

started by Andrea Ditkoff on 21 Nov 09 no follow-up yet
india art n design

'Rise & Shine' - a consumer-sensitive design! - 0 views

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    Studio ABD's graphic communiqué on the new packaging design of Eastern's breakfast treats is a welcome cut in tandem with current cultural overtures. Check it out...
sadie chevance

Flexible copyright to nurture a creative milieu - Technology - International Herald Tri... - 2 views

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    Date issued: June 26, 2006. This article is basically about a three-day conference that was held in Rio De Janeiro. A rare global alliance of artists, scientists, and lawyers met to discuss working towards creating a "creative commons," which would give artists the privilege of deciding which rights they wished to maintain and which to share. "In its broadest form, the Creative Commons system allows creators and consumers of culture not only to view or listen to a digital work but also to copy, remix or sample it, as long as the originator is properly credit" Gilberto Gil, who is a singer-songwriter as well as Brazil's culture minister and an advocate of overhauling the global copyright, also attended the conference. Gil spoke about his six year battle in court with publishing companies to recover ownership of his work. Which now exceeds more than 400 songs which Gil has all registered with Creative Commons-he has retained the rights of some but had made others available for listeners to interpret, copy and manipulate as they please. The author of this article, Larry Rohter, appears to be mostly reporting. He doesn't blatantly state his opinion on the subject, however the article is one sided, in favor of Creative Commons and all the artists struggling to gain the copy rights of their work. He is for Creative Commons.
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