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Jason Torres

Editorial - Truth in Advertising, Offline or Online - NYTimes.com - 0 views

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    Should the FTC make sure there is truth in Advertising on the Web, especially in Blogs and Tweets?
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    Should the FTC make sure there is truth in Advertising on the Web, especially in Blogs and Tweets?
Adam Kenner

Beyond SATs, Finding Success in Numbers - NYTimes.com - 0 views

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    Today the Posse Foundation selects about 600 students a year, from eight different cities. They are grouped into posses of 10 students from the same city and go together to an elite college; about 40 colleges now participate in the program.
Adam Kenner

In Heartland Institute Leak, a Plan to Discredit Climate Teaching - NYTimes.com - 0 views

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    Leaked documents suggest that an organization known for attacking climate science is planning a new push to undermine the teaching of global warming in public schools, the latest indication that climate change is becoming a part of the nation's culture wars.
Adam Kenner

So Much for Sharing His 'Like' - NYTimes.com - 0 views

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    But this new twist on advertising has already proved to be tricky. Users do not always realize that the links and "likes" they post on Facebook can be deployed for marketing purposes.
Adam Kenner

Many Voices of Sweden, via Twitter - NYTimes.com - 0 views

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    If there is anything to be learned from the @Sweden experiment, a government initiative that entrusts the country's Twitter account to a new citizen every seven days, it is that there is no such thing as a typical Swede.
Adam Kenner

Facebook Complicates Family Estrangements - NYTimes.com - 0 views

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    in a social network world, estrangement is being redefined, with new complications
Adam Kenner

HBO Apologizes for Bush Head in 'Game of Thrones' DVD - NYTimes.com - 1 views

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    HBO has apologized for a scene in its hit fantasy series "Game of Thrones" that showed the decapitated head of former President George W. Bush on a pike and said the scene will be removed from future DVD releases.
Adam Kenner

Acxiom, the Quiet Giant of Consumer Database Marketing - NYTimes.com - 0 views

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    Few consumers have ever heard of Acxiom. But analysts say it has amassed the world's largest commercial database on consumers - and that it wants to know much, much more.
Adam Kenner

Madonna to Design Teenagers' Line for Macy's - NYTimes.com - 1 views

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    Madonna and her 13-year-old daughter, Lourdes, are introducing a line at Macy's that recalls the leather-and-lace days of the 1980s.
Miranda Jacoby

YouTube Ads Turn Videos Into Revenue - 0 views

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    EDIT: The above link doesn't direct to the proper page. Try this one: http://www.nytimes.com/2010/09/03/technology/03youtube.html?_r=2 This article is from the New York Times, written by Claire Cain Miller and published on September 2nd, 2010. It discusses how copyrighted work is dealt with on YouTube, a video-viewing website currently owned by Google. A system called Contend ID is used to recognize videos/music that match up to material provided by copyright owners. Said owners can decide if the content should be taken down or left up. For example, someone uploaded a clip of Mad Men, a show owned by Lion's Gate. The clip was not taken down, because the revenue gotten from the advertisements surrounding the clip was enough to convince the copyright holders that leaving the video up was beneficial. This is because the money made off of YouTube ads is split between Google and the owner of the copyright, so both sides profit, legally.
Maia S-H

Food, Glorious Food Myths - Room for Debate Blog - NYTimes.com - 0 views

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    Specialists discuss foods myths and clarify the facts. I highlighted two sections in which marketing is the source of the rumor--according to some authors, the media has convinced us that sugar is better than high fructose corn syrup and that antioxidant drinks are healthy...
Adam Kenner

Friends, Until I Delete You - NYTimes.com - 0 views

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    The many nuances of unfriending on Facebook
Adam Kenner

State of the Art - From Netflix, a Step Toward Any Movie, Anytime - NYTimes.com - 0 views

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    Any movie, any time. Is that too much to ask?
Adam Kenner

Your Ad Here - NYTimes.com - 0 views

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    I get people who want to talk about something on behalf of a client, and they go and recommend it to their friends using their trust factor, then that is the very definition of social marketing.
Adam Kenner

Scholastic Cuts 'Bratz' Products for Book Clubs and Fairs - NYTimes.com - 0 views

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    @ Scholastic removes Bratz branded products from school book clubs - a campaign by the CCFC helped mobilize parents to complain. Note comments about reading in the later paragraphs.
Maia S-H

Skin Deep - Computer Program Produces Image of an Ideal You - NYTimes.com - 0 views

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    Somewhat like the photoshop site we looked at in class, this innovation can show you a theoretically more attractive version of yourself. It's worth reading this article!
Adam Kenner

Battles Over Billboard Space Precede G.O.P. Gathering - NYTimes.com - 0 views

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    A photograph that filled a billboard in Denver this week will not find its way onto billboards in Minneapolis and St. Paul.
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