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Adam Kenner

Acxiom, the Quiet Giant of Consumer Database Marketing - NYTimes.com - 0 views

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    Few consumers have ever heard of Acxiom. But analysts say it has amassed the world's largest commercial database on consumers - and that it wants to know much, much more.
Blue Dog Productions

Understanding the Value of Local TV Advertising - 0 views

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    Before you purchase a local TV advertisement, learn about the value and understand viewing habits in your media market.
Andrea Ditkoff

Period H Trimester 1 Assignment - 1 views

The URL of my article (from the Huffington Post) can be found at: http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html The article that I chose is part of a column i...

contests media and culture advertising doritos huffington post marketing companies consumer super bowl

started by Andrea Ditkoff on 21 Nov 09 no follow-up yet
Adam Kenner

Blogging moms wooed by food firms -- latimes.com - 0 views

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    "In some ways, this marketing push has been happening for years: Companies hawking a variety of goods, from diamonds to digital cameras, have been eager to get parent bloggers to write posts that tout their products.
    But recently, these bloggers say, food companies have upped the ante, bombarding them with free trips to corporate kitchens and mountains of edible swag."
Adam Kenner

Teaching the Facebook Generation - BusinessWeek - 0 views

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    "Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools "
Adam Kenner

'Smart Choices' food label: a sign of nutrition or marketing? -- latimes.com - 0 views

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    A logo adopted by food company giants is showing up in major supermarkets
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    A logo adopted by food company giants is showing up in major supermarkets
Adam Kenner

Charles Darwin film 'too controversial for religious America' - Telegraph - 0 views

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    A British film about Charles Darwin has failed to find a US distributor because his theory of evolution is too controversial for American audiences, according to its producer.

    "...ACCORDING TO ITS PRODUCER." Is this a realistic scenario? Perhaps an attempt to provoke offers or start a bidding war for US distribution rights for this film?
Adam Kenner

Stealth Starbucks: Seattle-based coffee giant opening neighborhood shops in disguise --... - 0 views

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    A Seattle outlet of the 16,000-store coffee behemoth is being rebranded without visible Starbucks identifiers, as 15th Avenue Coffee and Tea.
Adam Kenner

High School GradPack - 0 views

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    Behind these doors are some of the highest-spending, most influential consumers in the country. Who are they?
Adam Kenner

Fake Facebook profiles for sale - 0 views

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    Somebody created ten fake Facebook profiles of varying descriptions, built them up to 200 friends each, and is now selling them on eBay to anyone who cares to take them over for undercover marketing purposes.
Adam Kenner

IBM: 'End of Advertising as We Know It' - 0 views

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    Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked, IBM said.

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