Period H Trimester 1 Assignment - 1 views

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  #1 Andrea Ditkoff on 21 Nov 09

   

  The URL of my article (from the Huffington Post) can be found at: http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html
  
  The article that I chose is part of a column in the op-ed section that Susan Moeller writes. This particular installment deals with contests online. She begins by sharing some examples and links, like a contest from Doritos asking viewers to write and shoot Super Bowl commercials. Then, she begins to analyze what makes these contests useful. Contests, for example, can give companies a broader range of material. They can make (in the case of Doritos) more effective commercials because consumer values go into the commercial. Finally, contests can also help involve customers with a company. They can learn more about it, possibly be persuaded to try its product, or develop brand loyalty. The article is concise, and give multiple examples of different varieties of contests.

   

  <div class="cArrow"> </div><div class="cContentInner">The URL of my article (from the Huffington Post) can be found at: <a href="http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html" rel="nofollow" target="_blank">http://www.huffingtonpost.com/susan-moeller/media-literacy-101-the-do_b_350293.html</a> <br /> <br /> The article that I chose is part of a column in the op-ed section that Susan Moeller writes. This particular installment deals with contests online. She begins by sharing some examples and links, like a contest from Doritos asking viewers to write and shoot Super Bowl commercials. Then, she begins to analyze what makes these contests useful. Contests, for example, can give companies a broader range of material. They can make (in the case of Doritos) more effective commercials because consumer values go into the commercial. Finally, contests can also help involve customers with a company. They can learn more about it, possibly be persuaded to try its product, or develop brand loyalty. The article is concise, and give multiple examples of different varieties of contests.</div>

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