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Adrian Melia

Lexus blends iPad and print for animated ES advert - SlashGear - 0 views

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    A bad example of blending different technologies together.
Xavier Rozas

Technology Review: An Advert for In-Game Violence - 0 views

  • A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them. The results are contrary to expectations stemming from research on television, where violence has been shown to decrease attention to advertisements. Developing a better understanding of the way advertising works in games could help game companies enhance their advertising strategies.
  • Those who played a violent version of the game, where the goal was to run down pedestrians, resulting in a blood-splattered screen, demonstrated significantly better recall of advertised brands than those who played the regular version. The researchers presented their work at the International Conference on Entertainment Computing last year.
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    The unholy marrage of violent gaming and hightened advert recall...Clearly there are educational implications to be considered here.
Janet Dykstra

Connectwerks.com - Home Page - 0 views

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    This site advertizes that it is the first virtual mentoring site app. It is intended to be a way for educators, parents, students, and/or at-risk youth to stay connected using a single platform. It even has a built in VRM (Virtual Relationship Management) tool.
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