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Xavier Rozas

Technology Review: An Advert for In-Game Violence - 0 views

www.technologyreview.com/...23336

business recall violence games

shared by Xavier Rozas on 09 Sep 09 - Cached
  • A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them. The results are contrary to expectations stemming from research on television, where violence has been shown to decrease attention to advertisements. Developing a better understanding of the way advertising works in games could help game companies enhance their advertising strategies.
  • Those who played a violent version of the game, where the goal was to run down pedestrians, resulting in a blood-splattered screen, demonstrated significantly better recall of advertised brands than those who played the regular version. The researchers presented their work at the International Conference on Entertainment Computing last year.
  • Xavier Rozas on 09 Sep 09
     
    The unholy marrage of violent gaming and hightened advert recall...Clearly there are educational implications to be considered here.
Malik Hussain

"Rabbit has Brain" [said Piglet] . . . "[T]hat's why he never understands anything" [sa... - 1 views

brorsblog.typepad.com/...stands-anything-said-pooh.html

shared by Malik Hussain on 27 Nov 12 - No Cached
  • Malik Hussain on 27 Nov 12
     
    Dr. Saxberg's blog on an interesting research finding about teachers' misconceptions about how learning works. He also mentions (towards the end) his upcoming book. As you would recall Professor Dede had mentioned Dr. Saxberg in the context of EdX a few weeks ago.
Diana Mazzuca

On Facebook, Recalling Neighborhoods as They Once Were - 1 views

www.nytimes.com/...orhoods-as-they-once-were.html

shared by Diana Mazzuca on 01 Oct 11 - No Cached
  • Diana Mazzuca on 01 Oct 11
     
    Facebook: Documenting the times of sitting on your stoop.
Jason Dillon

I Education Apps Review - I Education Apps Review - 0 views

www.iear.org

t561 social crowdsourcing apps

shared by Jason Dillon on 23 Sep 12 - Cached
Maria Anaya liked it
  • Jason Dillon on 23 Sep 12
     
    Teachers rate educational apps. I'm interested in the intersection of crowdsourcing and teacher professional development.
  • Maria Anaya on 23 Sep 12
     
    That would be interesting to see what teachers develop....this brings me to the thought that was brought up by that guy (don't recall his name) at the i-lab about having teachers develop apps but having them be able to make money off of it....
James Glanville

Brainscape: Learn Faster - Research - 2 views

www.brain-scape.com/...research.html

shared by James Glanville on 22 Sep 11 - No Cached
  • Confidence-Based Repetition These combined concepts of Repetition, Active Recall, and Metacognition work together to create Brainscape’s unique process of Confidence-Based Repetition (CBR). CBR acts essentially as your personalized knowledge stream, where bite-sized concepts are repeated one after another, in Question/Answer pairs, and then re-entered into the repetition queue in intervals based on your confidence in how well you know them. Low-confidence items (e.g. the 1’s and 2’s) are repeated more often until you upgrade your confidence to higher levels.
    • James Glanville
      James Glanville on 22 Sep 11
       
      "Confidence-based repitition" looks like the direct application of current thinking in neuroscience about how we learn.   I wonder how well it really works?  It's theory based but not truly field tested.....Not quite iterative research-design-field test-tweak loop Dock's Design course prescribes.
  • James Glanville on 22 Sep 11
     
    Interesting startup.  Building a learning tool based on the neuroscience concept of "confidence-based repetition."  
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