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But as many as 10 people must trace each neuron to catch errors, out of a team of several dozen.

no single wiring diagram looked the same for any animal. The wiring diagrams for the left and right ear muscles of the same animal also looked different, despite the muscles having an identical purpose.

hey represent simple challenges compared to the brain. They also know the exact purpose of the neurons and their connections in those cases

Mr. Porter attributed the game’s success to its real-time feel. Players can watch animated playbacks of their teammates trying to guess their creation before taking their turn. The word choices are another big selling point; in addition to standard selections like “orange” and “dynamite,” the game is liberally infused with pop culture references, like members of the Wu-Tang Clan and Skrillex, a dubstep DJ. “We’re also benefiting from hitting at a time when a lot of people are moving from feature phones to smartphones,” he said. Mr. Porter thinks that just as Facebook has a social graph — the people its users want to be friends with — OMGPop can learn more about its “gamer graph,” or the people their users like to play games with. “It’s really about relationships,” he said  of the game. “How well do I know you and can guess what you drew. That is part of the fun.”

people prefer a level playing field,

Our study shows that the brain doesn’t just reflect self-interested goals, but instead, these basic reward processing regions of the brain seem to be affected by social information

humans are attuned to inequality, and we just don't like it.