Pfizer and Chantix: Stealth advertising at its finest - 2 views
-
Tom McHale on 02 Dec 11The commercial highlights a smoking-cessation Web site called MyTimeToQuit.com, and it looks in many ways like a public-service announcement, at least initially. But wait-a logo at the end of the commercial reveals that it's sponsored by Pfizer. And the MyTimetoQuit site includes links that ultimately lead you to the Web site for Chantix (varenicline), Pfizer's blockbuster smoking-cessation drug.