Television's Reinvention and the Era of Post-Enlightenment - 0 views
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Tom McHale on 15 Dec 18". Social media turned mobile phones into personal televisions, not just because Facebook, YouTube, Instagram, and even Twitter provided more and more videos, but because they created a highly emotive space where sensationalism would win over rationality. Think about how these platforms shamelessly optimize their content to encourage more engagement, how they push users to do live personal broadcasts and visual personal diaries - their "Stories" - and display them in the form of traditional television with names like Instagram Television (IGTV). That's in addition to YouTube TV and Facebook Watch, which feature professionally produced video or live television feeds. Now there are fewer and fewer people watching traditional television, but more and more are spending their time on social media. The Wall Street Journal reported in February 2017 that "YouTube viewers worldwide are now watching more than 1 billion hours of videos a day, threatening to eclipse U.S. television viewership." I think of this as neo-television, because much of the internet today has become something you watch instead of read."