Group items tagged

"A Super Bowl ad is no longer just a Super Bowl ad. For most brands in the big game, the ad itself is the anchor for something that plays out -- largely on the web and in social -- for weeks before and hopefully for months after the game is over. So, how are the Super Bowl advertisers doing? Overall, quite well. Four days after the Super Bowl, the campaigns have racked up 344 million views. That's up 31% from last year at this time when Super Bowl ads had 240 million views, according to Visible Measures. Below you'll see how the 2014 ads stack up"

"An Early Look at Super Bowl XLVIII's First Confirmed Buyers"

"Annually, Frank Baker's Media Literacy Clearinghouse offers an updated compilation of resources on his Using Super Bowl Ads in the Classroom.  He shares lesson plans, media literary materials, news articles and streaming video, reminding us that educators can legally record and use Super Bowl ads in instruction. For me, Frank's reminder comes right on the heels of an exciting session I attended at Educon-The Closer Citizen: Linking Close Reading to a Careful Analysis Of Media and Our Lives."

"Super Bowl ads in 2014 will have fewer tongue kisses, half-naked women, or Gangnam Style. Instead, look for Super Bowl ads featuring fully-clothed women, well-known celebrities, and actual product information."

"Super Bowl Ad Analysis Worksheet  created by Frank W Baker, Copyright 2018 [permission is granted to duplicate for educational purposes]  See also "Using Super Bowl Ads In The Classroom""

"In its third year, the #NotBuyingIt hashtag was used by thousands to call out sexist Super Bowl commercials and reached millions with a strong message about advertising: sexism doesn't sell."

What do the Super Bowl Ads tells us about American society and culture? An essay that looks at how media reflects society.

"Business Insider tells us that the average pricetag for a 30-second spot during Super Bowl 50 has risen 11% from last year's highest price and is now a cool $5 million. In fact, last-minute slots could have gone for as high as $6 million." The video of each ad with a short printed introduction appears on the page in the order in which they appeared during the game.

"The annual Super Bowl game is one of the last appointment TV events: we still gather around the television at the time the game is played.  For weeks before the big game, the media has been abuzz about the commercials.  This website is designed to help you incorporate these ads into instruction, no matter what you teach. Use the links in the left hand column."

Beyoncé has the right-wing commentariat gasping because she performed her new song "Formation" during the Super Bowl halftime show. The song is about, among other things, the way the mostly black victims of Hurricane Katrina were and still are ill served, to put it mildly. Its accompanying video mourns the black victims of undue police violence. And it includes other references to white racism in American history. (And, yes, Beyoncé and her backup dancers raised their fists in the air during their Super Bowl performance - imagine that!) Rudy Giuliani, the former mayor of New York who cannot seem to grasp the idea of gone and forgotten, offered, as he often does, the most ridiculous take on the issue."

"The Denver Broncos endured a lot to make it to the Big Game, but it was nothing compared to the ridiculous process of making a commercial."

"In its fourth year, the #NotBuyingIt / #MediaWeLike hashtags reached nearly 60 million igniting a global conversation calling for better representation for all."

"Consider the possibilities! "What if we did for buying mortgages," the voiceover asks over guitar riffs, "what the Internet did for buying music and plane tickets and shoes?" There are so, so many problems with this concept, the first of which is that lack of an app isn't what's keeping 36 percent of American households from owning a home. The bigger obstacles tend to be thorny things like poor credit, the high cost of housing, steep down payments, lender discrimination, multi-generational inequality."

"Citing her Black Panther-inspired costumes, Malcolm X references, and Black Lives Matter messages, Fox Business anchor Stuart Varney snarked, "Is there really anything in America which can exclude race?" But Daily Show M.V.P. Jessica Williams is here to set Varney, Rudy Giuliani, and other Beyoncé critics straight. "

"It was a big year for sports and car commercials. In fact, almost all of these ads feature a sports star, a car or both -- and many were broadcast during the Super Bowl."

"Coca-Cola's "It's Beautiful" ad, that aired during Sunday night's Super Bowl, sought to portray ethnic diversity in the U.S. by featuring "America the Beautiful" sung in several languages. The many different kinds of people in the ad - Hispanics, cowboys, Muslims, Jews and Asians - were all implicitly united by their identity as "American." But not everyone was happy with Coke's celebration of diversity in the country. After the ad was aired, Twitter lit up with commentary  under various hashtags (such as #SpeakAmerican) critical of the company. Some commenters found it disrespectful to sing "America the Beautiful" in any language other than English, while others said immigrants need to learn English to live in the United States."

Nice article that looks at the controversy from an advertising point of view.

"BuzzFeed's new video, "If Women's Roles in Ads Were Played by Men," swaps the genders in three commercials-for GoDaddy, Hardee's/Carl's Jr. and Doritos. (Only the first two were approved ads, however. The Doritos ad was a fan-made entry into the 2011 Crash the Super Bowl contest, and didn't advance to the finals-though it has gotten more than 2 million views on the director's YouTube channel.) BuzzFeed recreates each ad and plays them side by side with the originals. "

"We saw, once again, how quickly Twitter can spread news, both accurate and damaging. We saw the power a tweet can exert when a brand uses it right (Oreo's "Dunk in the Dark" during the Super Bowl), and the anguish it can cause when a brand uses it wrong (we're looking at you, Epicurious). From the laudable to the laughable, here's a look at the tweets, story lines, and business decisions that made 2013 Twitter's biggest year yet."

"The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is expected in early 2014, with potential sponsorship deals centered around major events the AP is planning to cover, such as the Super Bowl, the Winter Olympics and the Academy Awards. Several potential advertisers have been in talks with the AP, according to Jim Kennedy, senior VP-digital strategy and products at the AP, who declined to identify them. The move to sponsored content is part of a broader effort to open a new line of revenue at the AP, where just 2% of total revenue comes from advertising,