Why Can't I Put My Smartphone Down? Here's The Science : Shots - Health News : NPR - 0 views
-
Tom McHale on 23 Feb 18""Smartphone notifications have turned us all into Pavlov's dogs," Greenfield says. The average adult checks their phone 50 to 300 times each day, Greenfield says. And smartphones use psychological tricks that encourage our continued high usage - some of the same tricks slot machines use to hook gamblers. "For example, every time you look at your phone, you don't know what you're going to find - how relevant or desirable a message is going to be," Greenfield says. "So you keep checking it over and over again because every once in a while, there's something good there." (This is called a variable ratio schedule of reinforcement. Animal studies suggest it makes dopamine skyrocket in the brain's reward circuity and is possibly one reason people keep playing slot machines.)"