HCRHS Media Lit

"Today, Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. Such campaigns, while laudable, come and go somewhat often without generating much more than passing interest. But this one is truly bizarre and tests just how far Burger King can take its audiences down the bold marketing route before losing the path entirely."

"Apple issues guidelines for how its computers, smartphones and other devices can be used in movies and TV shows. But that information in itself can be a potential spoiler alert."

"How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was "bots masquerading as people," a portion so high that employees feared an inflection point after which YouTube's systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event "the Inversion.""

"Gen Z's impulse to congregate online and post constantly-which older adults often mock-is serving them well in self-quarantine."

Burger King and their strange guerilla marketing campaign.

"We now face a choice between an incremental return to where we left off and a more fundamental t ransformation of what we're about. "What Is Journalism?"-this digital edition of the magazine-takes us down that second path, and we hope it will raise fundamental questions for you, too. It is the most ambitious digital project we've ever tried at CJR. Every day this week, we'll roll out a new chapter, each exploring a question from the most basic tenets of reporting: Who gets to call themselves a journalist? Where can journalism happen? How is it produced and shared? When do we engage with it? And finally-with trust in the press at an all-time low-why bother doing journalism at all?"

"Social media often catches blame for increasing political polarization in the United States. Does it deserve that reputation? A new study from New York University's Stern Center for Business and Human Rights finds that it does. "We conclude that Facebook, Twitter, and YouTube are not the original or main cause of rising U.S. political polarization, a phenomenon that long predates the social media industry. But use of those platforms intensifies divisiveness and thus contributes to its corrosive consequences," the report says. Without internal or government reforms, the researchers say, partisan hatred will continue to have "dire consequences," including further trust lost in institutions, the continued proliferation of misinformation and more real-world violence like the Jan. 6 insurrection. The researchers recommend several ways to reform social media, including investing in alternative social media platforms, empowering the Federal Trade Commission to enforce standards and tweaking algorithms to stop rewarding inflammatory content."

"Facebook officials had internal research in March 2020 showing that Instagram - the social media platform most used by adolescents - is harmful to teen girls' body image and well-being but swept those findings under the rug to continue conducting business as usual, according to a Sept. 14, 2021, Wall Street Journal report."

While the concept sounds cool, how else might Apple use this data?