With the Ethics in Publishing conference coming up, this might be interesting to see more of, high profile social networking sites making an effort to increase their own accessibility.
Interesting look at how there are new niches in old technologies formed as the demand for archiving increases but the technologies that formed the originals fall out of popular use.
A successful example of the Long Tail Theory, Oak Knoll Press, publisher of rare, out of print books, managed to increase its sales this year-despite catering to a niche audience-by focusing on what loyal customers ask for instead of what doesn't sell.
Starting from a study that finds different reading practices for online content and print (or scanning vs. slow reading) the author argues against the trend of increasing technology investment in education. I think the argument would profit from a publisher's perspective, one where it's vital to evaluate how the content fits (or doesn't fit) the format. Like the author, I don't want to read Middlemarch ( my favorite novel) online, nor can I imagine anyone who would or who require it read in that format. Bottom line for me - publishers have much to offer the educational establishment.
A description of the new Kindle - new features, same price. Recession makes no difference in setting price. But publishers support the kindle and are increasing the number of books available for download.
Monty Python: "We're letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years."
Possible generation-gap-type issues for digital educational publishing for colleges:
"Today, the college assumes all students not only have computer skills but a plethora of high-tech devices and services. The class schedule and registration procedure is entirely online-even if you're in the registrar's office....In the first class, the professor handed out her e-mail address and the URL where the syllabus could be found--instead of her office phone number and a copy of the syllabus. Unfortunately, the college sites are full of graphics and animations and download very slowly on my dial-up connection. (Even if I could afford a broadband connection, my ISP doesn't provide it in my area.)"
"At least one exercise in each chapter requires accessing the publisher's textbook Web site. Many of these exercises could just as easily be put on the computer disk also sold-at an increased profit (I used to work for a textbook-preparation company)-with the text....Again, a dial-up connection won't download the videos. The audio files are .mp3; I can't open them, don't have the skill to know what program I need, and have no access to free technical support....So once every chapter I head for either the heavily used public library or the equally heavily used computer lab in the college's suburban learning center (branch campus)--and hope that a computer is available."
It is an E-book that provides insight about the reason to stay healthy. The extreme work pressure and hectic working schedules is leading you towards stress and fatigue. Life is all about to enjoy every moment but stressful life and increasing competition is not letting you enjoy peaceful time. It has been seen that anxiety attacks to those people who live a very stressful life. The book helps you to understand the importance of eating healthy, staying nourished. When you eat right, you not only stay healthy but need not to fight to get perfect body curves.
What this means is that you need to future proof your publishing career and make sure your software skills are ahead of the game.
aining skills in mark-up languages such as HTML/XHTML and XML and being able to design and manipulate CSS (cascading style sheets, which are used to style text for web and digital pages) will increase your manoeuvrability in the job market.
there is no substitute for formal training courses
Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the
iPad edition of O, The Oprah Magazine, that's expected in the fourth
quarter will let users buy e-books and read them within the app itself.
Hearst sees a lot more potential in iPad advertising than just reproducing and
enhancing print ad pages.
once enough consumers own tablet computers, targeted and tailored advertising
will be much more important
Hearst is already seeing its digital ad rates increase steadily, partly because
of its ability to serve ads to visitors based on their behavior and demographics
Amazon.com Inc. could sell $248 million worth of digital books in 2010, up 84% from $135 million in 2009, according to an estimate from Credit Suisse ...