Oak Knoll makes big business out of niche publishing : James Sturdivant : Book Business - 0 views
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Kat Rodenhizer on 22 Sep 08A successful example of the Long Tail Theory, Oak Knoll Press, publisher of rare, out of print books, managed to increase its sales this year-despite catering to a niche audience-by focusing on what loyal customers ask for instead of what doesn't sell.
