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but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.

But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore. The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.

One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.

that's what you'll get.

you need reliable metadata about dates and categories, which is why it's so disappointing that the book search's metadata are a train wreck: a mishmash wrapped in a muddle wrapped in a mess.

Here, too, Google has blamed the errors on the libraries and publishers who provided the books. But the libraries can't be responsible for books mislabeled as Health and Fitness and Antiques and Collectibles, for the simple reason that those categories are drawn from the Book Industry Standards and Communications codes, which are used by the publishers to tell booksellers where to put books on the shelves, not from any of the classification systems used by libraries.