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Ryan Holman

Understanding Users of Social Networks - HBS Working Knowledge - 1 views

shared by Ryan Holman on 30 Sep 09 - Cached
  • "No one uses MySpace" To continue on the issue of online representation of offline societal trends, Piskorski also looked at usage patterns of MySpace. Today's perception is that Twitter has the buzz and Facebook has the users. MySpace? Dead; no one goes there anymore. Tell a marketer that she ought to have a MySpace strategy and she'll look at you like you have a third eye. But Piskorski points out that MySpace has 70 million U.S. users who log on every month, only somewhat fewer than Facebook's 90 million and still more than Twitter's 20 million in the U.S. Its user base is not really growing, but 70 million users is nothing to sneeze at. So why doesn't MySpace get the attention it deserves? The fascinating answer, acquired by studying a dataset of 100,000 MySpace users, is that they largely populate smaller cities and communities in the south and central parts of the country. Piskorski rattles off some MySpace hotspots: "Alabama, Arkansas, West Virginia, Oklahoma, Kentucky, Florida." They aren't in Dallas but they are in Fort Worth. Not in Miami but in Tampa. They're in California, but in cities like Fresno. In other words, not anywhere near the media hubs (except Atlanta) and far away from those elite opinion-makers in coastal urban areas. "You need to shift your mindset from social media to social strategy." "MySpace has a PR problem because its users are in places where they don't have much contact with people who create news that gets read by others. Other than that, there is really no difference between users of Facebook and MySpace, except they are poorer on MySpace." Piskorski recently blogged on his findings.
    • Ryan Holman
       
      This I find interesting: if I read this right, it would mean that if you had something that was of a more local interest and away from the major cities -- the biography of a local football player, a history of local landmarks, a self-published book by a local political figure, etc. -- it might be effective to have a MySpace strategy as well in the mix, which wouldn't necessarily be the first strategy to come to mind.
  • Women and men use these sites differently.
  • Piskorski has also found deep gender differences in the use of sites. The biggest usage categories are men looking at women they don't know, followed by men looking at women they do know. Women look at other women they know. Overall, women receive two-thirds of all page views.
    • Ryan Holman
       
      I'm not entirely sure I agree with their broad characterization of the gender differences in how social networking sites are used, but my evidence to the contrary is also anecdotal and the plural of "anecdote" is not "data." :-)
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  • To continue the earlier analogy, "You should come to the table and say, 'Here is a product that I have designed for you that is going to make you all better friends.' To execute on this, firms will need to start making changes to the products themselves to make them more social, and leverage group dynamics, using technologies such as Facebook Connect. But I don't see a lot of that yet. I see (businesses) saying, 'Let's talk to people on Twitter or let's have a Facebook page or let's advertise.' And these are good first steps but they are nowhere close to a social strategy."
arnie Grossblatt

Library Inc. - - 2 views

  • Yet libraries, the intellectual heart of universities, have become perhaps the most commercialized academic area within universities, with troubling implications for the future of higher education.
  • Through innocuous incremental stages, academic libraries have reached a point where they are now guided largely by the mores of commerce, not academe.
  • Over the last decade, however, as the number and cost of journals have soared, most libraries have decided to forgo purchasing hard copies. The shift from owning a journal to merely providing access to its digital incarnation has, of course, saved some money. But those savings come in tandem with detrimental changes both to the content of library collections and the ways those collections are used.
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  • According to both the professional literature and information-vending companies' usability studies, a library's chief task is to meet the information needs of its patrons
  • For university libraries, retrieving what is known should be only the beginning. They are laboratories of the mind, unique places where questions that have never before been asked can be formulated and answered; they are centers of teaching where patrons can learn about the organization and the production of knowledge
  • or universities, the libraries' experience is a cautionary tale. Commercial practices, technologies, and innovations often seem to benefit and support the academic mission of universities. But commercial innovations are not value-free, and it has proven very difficult for libraries to embrace some components while rejecting others.
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    Interesting, if a bit unbalanced, about the corruption of university libraries by commercial publishers and the pressure of "good enough" information in a Googlized world
arnie Grossblatt

The Newspaper of the Future - 0 views

  • It is now clear that it is as disruptive to today's newspapers as Gutenberg's invention of movable type was to the town criers, the journalists of the 15th century.
  • The Internet wrecks the old newspaper business model in two ways. It moves information with zero variable cost, which means it has no barriers to growth, unlike a newspaper, which has to pay for paper, ink and transportation in direct proportion to the number of copies produced.
  • And the Internet's entry costs are low.
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  • These cost advantages make it feasible to make a business out of highly specialized information, a trend that was under way well before the Internet.
  • specialized media had been enjoying more growth than general media.
  • A metropolitan newspaper became a mosaic of narrowly targeted content items. Few read the entire paper, but many read the parts that appealed to their specialized interests
  • Sending everything to everybody was a response to the Industrial Revolution, which rewarded economies of scale
  • Newspapers "keep offering an all-you-can-eat buffet of content, and keep diminishing the quality of that content because their budgets are continually thinner," he said. "This is an absurd choice because the audience least interested in news has already abandoned the newspaper."
  • The newspapers that survive will probably do so with some kind of hybrid content: analysis, interpretation and investigative reporting in a print product that appears less than daily, combined with constant updating and reader interaction on the Web.
  • But the time for launching this strategy is growing short if it has not already passed. The most powerful feature of the Internet is that it encourages low-cost innovation, and anyone can play
  • Clayton Christensen has noted, the very qualities that made companies succeed can be disabling when applied to disruptive innovation. Successful disruption requires risk taking and fresh thinking.
  • One of the rules of thumb for coping with substitute technology is to narrow your focus to the area that is the least vulnerable to substitution.
  • What service supplied by newspapers is the least vulnerable?
  • I still believe that a newspaper's most important product, the product least vulnerable to substitution, is community influence
  • The raw material for this processing is evidence-based journalism, something that bloggers are not good at originating.
  • Newspapers might have a chance if they can meet that need by holding on to the kind of content that gives them their natural community influence. To keep the resources for doing that, they will have to jettison the frivolous items in the content buffet.
  • But it won't be a worthwhile possibility unless the news-paper endgame concentrates on retaining newspapers' core of trust and responsibility
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    Argues that newspapers will need to get smaller and more focused on establishing trust-based influence. Interesting.
Kristen Iovino

Kindle Fire will 'vaporise' Android - IOL SciTech | IOL.co.za - 2 views

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    Is the KindleFire really that great? Has anyone used one yet?
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    I haven't played with the Fire yet, but I'm always very dubious of the "tech analyst". Let's face it, dominating the Android tablet market isn't all that difficult right now, as there is a dearth of poorly built, poorly performing Android tablets on the market today. My own personal opinion is that the OS offers a lot of promise, but ironically the real value of the Fire is its connection to Amazon's own "walled garden" of products and services, which flys directly in the face of Android's selling characteristic of "openness".
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    Randomly, my friend won a Kindle Fire at an office holiday function and I got to play around with it last night. Here are my impressions: First, it's very simple to use though it has that same noticeable lag that all Android tablets seem to have, though I will say not as pronounced as others. It has a rubber-like backing in the same style that the NOOK Simple Touch employs, so it feels good in your hands and won't slide around. Here's one thing that I was surprised about; it's a bit of a brick, meaning it's a lot heavier than I expected. For an eReader, weight seems like a big deal, so I would definitely take one for a test-spin before buying if you can, especially if you're going to use it for long reads. My friend only had one copy of a book, and I thumbed through pretty quickly, and the Fire seemed to handle it well. It had a lot less lag page turning than it did starting apps. On the web, the Fire did pretty well, it downloaded and ran pages smoothly for the most part. Though I will say I went to one of my favorite sites (arsenal.com) to watch some video highlights of yesterday's game, and even though it has a 7 inch screen, the video "wasn't optimized" for the Fire, so the playback size was smaller than it would have been on my iPhone (postage stamp size). On ESPN.com though it seemed to handle video there much better. My other complaint was that the Fire didn't seem to recognize page widths very well, so you have to do a lot of pinching to get the right view of a page in portrait view. So, I'll put down my pocket-protector, ease off the dork-pedal a bit, and just say for the price it's a solid tablet that runs pretty well.
arnie Grossblatt

thedigitalist.net » Skills in the Digital Era part two - 0 views

  • in my view there is no need for a digital editor as such in a trade publishing house, rather an editor who understands the digital world:
  • it’s marketing that will have to continue to change the most to find new readers and new ways of reaching readers.
  • Writing that uses new media by incorporating visuals, sound, movies and so on in different delivery platforms such as the new Sony Reader, Alternate Reality Games mixing narrative and interaction by readers and contributors, self-published material, collaborative wikinovels and other kinds of informal, or extra-formal creativity, are exactly the kind of material that a traditional trade publishing house such as Pan Macmillan, however innovative, finds it very difficult to use, or even acknowledge, in a publishing process, and it’s unlikely to be seriously practical in the short term, which means until someone can think of a way to make money out of it, not least because digital projects are typically seen by customers and authors as free or very low-cost, when in fact they’re often more expensive than traditional ones because of the high set-up and development costs
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  • two key issues: accuracy of conversion, which we set at 99.999999%, instead of some competitors’ 99.95%, and attending to the reader experience by providing accurate and appropriate metadata, which is one of the points I want to illustrate later on to show why I believe editors need new knowledge not new skills
  • What it needs to do instead is create a new post-publishing process, a sort of après-lit, which makes clever and effective use of reader involvement through websites and with social-networking tools, but that is familiar Web 2.0 material and outside the scope of this answer.
  • How much is digital going to change the way I work?’
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    One editor's take what endures and what changes for publishers and editors in the digital world.
amby kdp

The Magic Of Tidying Up: Understand The Secrets Of Good Life - 0 views

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    The Magic Of Tidying Up: Understand The Secrets Of Good Life [Mary L. Parker] on Amazon.com. *FREE* shipping on qualifying offers. The Life Changing Magic Of Tidying Up - Understand The Secrets Of Good Life In every aspect of the human life
arnie Grossblatt

Ethical Responsibilities of Textbook Publishers - 2 views

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    In light of demands by the State of Texas for biology textbooks with "balanced"  treatment of evolution. "So here's the missing piece: what about the textbook companies? When this issue is discussed, the publishers are talked about as if they have no agency, no ability to affect the outcome of these events. But they're morally culpable for participating in these farces. If they wanted, they could stand up to the state of Texas. So how can the people who work at a publisher in good conscience agree to write a biology textbook that treats evolution as a wild, unsupported idea?
arnie Grossblatt

The iPad, the Kindle, and the future of books : The New Yorker - 4 views

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    Excellent overview of the current state of the publishing industry, the impact of e-books, and the power of Amazon, Apple and Google to affect the future of publishing.
Mark Schreiber

The Mindset List: 2016 List - 0 views

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    "Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall." 2. They have always lived in cyberspace, addicted to a new generation of "electronic narcotics." 5. If they miss The Daily Show, they can always get their news on YouTube. 18. Their folks have never gazed with pride on a new set of bound encyclopedias on the bookshelf. 27. Outdated icons with images of floppy discs for "save," a telephone for "phone," and a snail mail envelope for "mail" have oddly decorated their tablets and smart phone screens. 35. Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends. 47. Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book. 56. They have always enjoyed school and summer camp memories with a digital yearbook. 71. Despite being preferred urban gathering places, two-thirds of the independent bookstores in the United States have closed for good during their lifetimes.
Michael Jensen

Death Of Old Media Exaggerated, They Have At Least Five Years Left | paidContent.org - 0 views

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    PriceWaterhouseCooper: "One of the things we need to get into context here is that traditional media isn't dead yet and won't be for the next five years. It's very important to think why. The over-50s are helping to sustain traditional media, and also in many of the emerging markets there is still plenty of room for traditional media. The death of traditional media is exaggerated, at least in a five-year context."
arnie Grossblatt

Getting Google to notice your ebook - 0 views

  • but Google eBookstore suddenly gives booksellers a reason to at least wade into SEO.
  • But what about new books and ebooks? How does Google determine which new titles, and the more than 15 million books that have been scanned, float to the top of its search results pages: in the web search box and in the ebookstore. The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google's algorithm for determining the the value of a web resource -- the number of links to it by others -- does not apply to books and ebooks. Although it is possible to link to a selection in certain books on Google Books (here's a hyperlink into the aforementioned Galbraith title) people don't generally create links to the contents of a book or ebook. So linking is not a reliable indicator of quality.
  • One strategy that Google employs is to tap into the book industry's "rich tradition of metadata.
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  • Google also looks at what Gray referred to as "market signals:" how often a book has been reprinted, web searches, recent book sales, the number of libraries that hold the book, etc.
  • 2. Create quality content outside the book
  • 1. Use descriptive titles and chapter headings
  • 3 best practices for getting Google to notice your book
  • 3. Book covers matter
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    With the opening of the Google Bookstore, it's time for publishers to start thinking about search engine optimization (SEO)
Ryan Holman

FCC votes to move net neutrality rules forward - The Hill's Hillicon Valley - 0 views

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    The implications of Net Neutrality may well affect how people can get to online epublished works, especially those put out by smaller publishers....The Federal Communications Commission unanimously voted to open the proceeding that could lead to open-Internet regulations, although the two Republican commissioners dissented on whether rules are warranted. The approval of the notice to consider net neutrality rules is the culmination of contentious lobbying by the telecom industry and an intense exchange of letters from members of Congress.
Ryan Holman

The Answer Sheet - Going back to college at 59 - 0 views

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    Possible generation-gap-type issues for digital educational publishing for colleges: "Today, the college assumes all students not only have computer skills but a plethora of high-tech devices and services. The class schedule and registration procedure is entirely online-even if you're in the registrar's office....In the first class, the professor handed out her e-mail address and the URL where the syllabus could be found--instead of her office phone number and a copy of the syllabus. Unfortunately, the college sites are full of graphics and animations and download very slowly on my dial-up connection. (Even if I could afford a broadband connection, my ISP doesn't provide it in my area.)" "At least one exercise in each chapter requires accessing the publisher's textbook Web site. Many of these exercises could just as easily be put on the computer disk also sold-at an increased profit (I used to work for a textbook-preparation company)-with the text....Again, a dial-up connection won't download the videos. The audio files are .mp3; I can't open them, don't have the skill to know what program I need, and have no access to free technical support....So once every chapter I head for either the heavily used public library or the equally heavily used computer lab in the college's suburban learning center (branch campus)--and hope that a computer is available."
Derik Dupont

Techmeme's Gabe Rivera makes news aggregation profitable | Technology | Los Angeles Times - 0 views

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    Gabe Rivera, founder of news aggregator Techmeme. Credit: Mark Milian/Los Angeles Times.Don't tell News Corp.'s Rupert Murdoch, but technology news aggregator Techmeme is raking in profits. Rather than visiting the front pages of every newspaper or choosing a few out of brand loyalty, as Murdoch hopes consumers will do, aggregators put all of the Web's big headlines of the moment onto one page. There's no shortage in news aggregation. General news readers might go to Google News, a computer-generated engine that pulls in more than 25,000 newspaper websites and authoritative blogs. Left-leaning political consumers might visit the Huffington Post; right-leaning...
Ryan Holman

Little e, Big B: Books and EBooks and Love and War - 0 views

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    Interesting opinion piece from an author who has written both ebooks and books, and crowdfunded a book, and done all sorts of neat things from a publishing angle, calling for a "back to the content" sort of movement. Not sure what I think of this, but thought it was worth pushing out to you all since I know for a lot of us, a love of books is what got us into this field to begin with.
Ryan Holman

xkcd: The Pace of Modern Life - 1 views

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    It's all just a little bit of history repeating...some of these quotes sounds awfully familiar these days WRT lamenting how no one writes or reads paper anymore because of the frenetic pace of life.
Kat Rodenhizer

Oak Knoll makes big business out of niche publishing : James Sturdivant : Book Business - 0 views

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    A successful example of the Long Tail Theory, Oak Knoll Press, publisher of rare, out of print books, managed to increase its sales this year-despite catering to a niche audience-by focusing on what loyal customers ask for instead of what doesn't sell.
Amanda Litvinov

When No News Is Bad News - The Atlantic (January 21, 2009) - 0 views

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    The Atlantic summed up this article better than I could: "A former managing editor of The Chicago Tribune probes the collapse of the newspaper industry and tries, mostly in vain, to find hope for the future of journalism." If you care about newspapers, grab a box of tissues before reading.
Thelisha Woods

Worlds Largest Collection of Digital Content Planned for New eReader : Printing Impress... - 0 views

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    EReaders are becoming increasingly popular, but one of the major drawbacks is the current limitation on the amount of digital content available. Plastic Logic plans to amass one of the largest collections of content available for an eReader.
arnie Grossblatt

What If the Kindle Succeeds? | Electronic Frontier Foundation - 0 views

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    If ebook readers succeed, will publishers be smarter than the music industry in the face of digitization and the web? Some guidelines on how publishers can avoid some of the mistakes of the music industry peers
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    Thanks for posting this, Arnie. I've been watching the rise of the Kindle for a while. It popped up at various publishing conferences a few years back. As a reader, it does have some appealing qualities. But, the product is too expensive to go mainstream just yet, in my view. I'd be nervous to schlep a $400 device on international trips with multiple time zones/hotel stays. It's okay if I accidentally leave a paperback behind in a plane or forget it in my hotel room, but you'd have to be careful with a Kindle--it sort of changes my perception of reading materials when I'm traveling.
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