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Open Data Kit (ODK) is a suite of tools to help organizations collect, aggregate and visualize their data.

Researcher Gaetano Borriello won the three-year grant, which includes $900,000 up front and $450,000 per year. An engineer from the company will work directly with Borriello. His project is called "Open Data: Data Collection from Mobile Devices."

Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter. The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years. Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices. Apple + Facebook platforms serving to raise the bar for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented. Decade-plus Internet usage / monetization ramps for mobile Internet in Japan plus desktop Internet in developed markets provide roadmaps for global ramp and monetization. Massive mobile data growth is driving transitions for carriers and equipment providers. Emerging markets have material potential for mobile Internet user growth. Low penetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.

The app will be able to scan barcodes and deliver a summary of the ingredients in a food item, along with when it was manufactured. That data is usually on the food label, but Breadcrumbs goes a step further - it can provide extra information such as product recall data. If a product has been recalled in the past, this app will tell the consumer all of the relevant details.

"Mobile will become the center of your digital channel relationships," Harteveldt said, pointing to 36% of smartphone users who access the Web daily from their devices. One in four use the device to research products they will buy either online or offline. The heavy lifting needed to become an effective multichannel marketer often involves eliminating silo operations; aggregating, analyzing and acting on consumer-profile data from across the company; and integrating online and offline consumer marketing, sales and service.

In a grab for young male consumers, Pizza Hut is using social media and mobile connected devices to partner with Electronic Arts Sports and other video game companies, fight night and films such as Terminator 4.

Forrester reports that online captured 29% of consumers' reported general merchandise retail spending in the second quarter of 2009. Half of all online Americans participate in social networks, a number that has increased 46% in the past year.

Our presentation was titled “Mobile Application Stores – State Of Play” and highlights some of our findings on the six largest device manufacturer stores; Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile.

Nearly 20 percent of retailers plan to at least pilot an M-commerce project by the end of 2009, according to an RIS study published in May 2009 called "M-Commerce: Retail in Motion." This finding and others in the study were referenced by many media outlets and retail sources at the time, because it showed a surprisingly high level of interest among retailers for an emerging channel.

The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.

Reviews have become another key online source of information, with nearly four in 10 consumers (39 percent) indicating they often read consumer-generated reviews of stores or products online, and one-quarter (25 percent) saying they will likely purchase a product this holiday season based on an online recommendation. More than a third (34 percent) say that online consumer reviews and ratings influence their buying decisions more than advertising.

This may pale in comparison to the number of applications available for the iPhone / iPod Touch (100,000), but the real battle for mobile OS dominion isn’t fought between Google and Apple, who are increasingly distancing themselves from more established players in terms of mobile Web usage and together are creating a whole new mobile advertising micro-economy.

1 minute ago Adam Ostrow View comments8 Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]Buzz this!8 156ShareBuzz this!8Share156 email share var shared_object = SHARETHIS.addEntry({ title: "Google Nexus One: Now With Multitouch", url: "http://mashable.com/2010/02/02/nexus-one-multi-touch/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); email share var shared_object = SHARETHIS.addEntry({ title: "Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]", url: "http://mashable.com/2010/03/16/facebook-twitter-purchase-decisions/" }, {button:false,onmouseover:false}); shared_object.attachButton(document.getElementById('st_sharethis')); shared_object.attachChicklet('email', document.getElementById('st_email')); A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

The number of people who use social networks from their smartphones skyrocketed 187%, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen. Social networking is among the fastest-growing activities on mobile devices, along with search and checking news, says Jon Stewart, Nielsen's research director for technology and search.

About 65 million of Facebook's 300 million members are mobile users. Eight months ago, it was 20 million. Of MySpace's estimated 125 million members worldwide, about 25 million use mobile devices. A year ago, it was 6 million.

"I think you get a bit of an insight into the psychology of the different users of social networks.

according to reports  from two Silicon Valley startups, Flurry and AdMob. Flurry, a San Francisco-based mobile metrics company, today said that it had seen an unprecedented 94 percent increase in the number of projects started by Android developers between September and October. 

Basics Of Social Media Roi

n fact, 84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs.

People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways.

Social network users are a highly coveted group of consumers. Across all age brackets, they were more likely than average to make an online purchase, according to a May 2009 survey by Anderson Analytics. What’s more, social network users are sharing recommendations with greater frequency than generally expected. A Q1 2009 Razorfish survey of social network users found that some 29% reported sharing their views online at least every few weeks, while 10% said they made such contributions at least every few days.