Skip to main content

Home/ GVSU Mobile Applications and Services Lab/ Group items tagged data

Rss Feed Group items tagged

Jonathan Engelsma

VisionMobile :: blog :: Mobile App Stores: The Next Two Years - 0 views

  • In this article we ‘ll review the present state of the market, the key App Store building blocks and where will the market be heading in two years.
  • And while technical openness was established 7 years ago, what was lacking all these years was commercial openness; the funnel between external developers and in-market handsets was so thin that very few software players could pass through. It took Symbian six years to reach 10,000 applications, while it took Apple only 6 months (see our earlier analysis). In the first year of operation, Apple’s App Store brought in 65,000+ apps, 100,000 registered developers, 1.5Billion application downloads and availability to consumers across 77 countries through 40 million iPhone and iPod Touch devices sold.
  • n this historical context, it is easy to see that App Stores are a developer-to-consumer merchandising channel; a go-to-market vehicle for allowing consumers to distribute and retail their applications directly to the end-consumers, while taking out the middlemen from distribution and retailing.
  • ...2 more annotations...
  • “Today’s app stores throw the high value apps together with the low value ones into the same pool. The top-10 listings are based on number of downloads in most cases. There needs to be better segmentation, so that high-quality applications can be seen as quality applications”, notes Sebastian-Justus Schmidt
  • eyond specialized app stores, recommendations will also play a crucial role in merchandising. ‘People who bought this also bought that’ (aka collaborative filtering) and social endorsement (aka social graph mining) will become key to App Store performance, which is why Nokia has hired some of the brightest minds to work on Ovi Store recommendations
  •  
    Good read with some interesting historical data on mobile apps as well. Watch for commentary on my blog soon...
Jonathan Engelsma

Mobile Coupon Growth - 0 views

  • According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. As a result, Juniper is confidently forecasting that consumer usage of mobile coupons could potentially generate upwards of $6 billion globally in retail redemption value by 2014.
  • ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014
Jonathan Engelsma

Study Finds Social Media is Actually Social - 0 views

  • According to a new study from Pew Internet and American Life Project, technology does not lead to social isolation, as many often suspected. Instead, researchers found that online participation and mobile phone usage leads to people having larger and more diverse core discussion networks.
  • On average, a person spends 195 days of the year having mobile phone contact with others, but face-to-face interactions occur on about 210 days per year.
  • In addition, mobile users have around 15% more family members with whom they can discuss important matters and tend to have 25% more core network members who are not family members. Overall, those who use mobile phones have core networks that are 12% larger than those who don't.
Jonathan Engelsma

ShopSavvy - "a shopping tool, not just a price look up" : -4G Trends- - 0 views

  • According to Muse, ShopSavvy currently boasts over 3 million users who are on average performing 26 product scans per month.  These are impressive statistics when you consider that the application is available for only one platform at the moment.  But another interesting statistic, especially for retailers, is that 91% of scans are performed by users who are in a store and in “buy mode”.  
  • The application itself is compelling enough to the current crowd of Android owners - 75% of them have installed and used ShopSavvy.
Jonathan Engelsma

Social Media in the 2009 Inc. 500 - Center for Marketing Research - University of Massa... - 1 views

  • This research proves once again that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has continued to grow in the past 12 months.
  •  
    pdf download.
Jonathan Engelsma

Surprising research shows high social media involvement from B2B | {grow} - 0 views

  • This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage, B2B is ahead of B2C in some key categories.
  • This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage, B2B is ahead of B2C in some key categories.
Jonathan Engelsma

How to browse local Java App Engine datastore? - Stack Overflow - 0 views

  • http://googleappengine.blogspot.com/2009/07/google-app-engine-for-java-sdk-122.html: "At long last, the dev appserver has a data viewer. Start your app locally and point your browser to http://localhost:8080/_ah/admin to check it out."
  •  
    valuable AppEngine howto...
Jonathan Engelsma

How did mobile effect Black Friday shopping? - Mobile Commerce Daily - Multichannel ret... - 0 views

  • “A lot of consumers used mobile as a price-comparison shopping tool—mobile price-comparison and geolocation features show promise for retailers.”
  • The mobile-phone transaction increase supports the assertion that buyers shopping at brick-and-mortar stores were price-checking products with their mobile phones and then buying items wherever they were least expensive.
Jonathan Engelsma

One-in-four consumers will make mobile purchase during holidays: Deloitte - Mobile Comm... - 0 views

  • “The Deloitte Holiday Survey found that one out of five, 19 percent, plan to use their mobile phone to assist them in their holiday shopping,” she said. “The popularity of mobile usage is evident across all age groups, with 39 percent in the 18-29 age group and 19 percent of respondents in the 30-44 age group [are comfortable with mobile commerce].”
‹ Previous 21 - 29 of 29
Showing 20 items per page